by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Panpa Bulletin : March 2013
PRINTPOSTAPPROVED:239556/00015 An alternative paper supplier is closer than you might think. Switch to Oceanic. Your independent paper supplier. Manufactured from 100% recycled fibre collected from Australia, New Zealand and South Africa Offices and technical support in Sydney and Brisbane and local representation in New Zealand One of the largest suppliers of newsprint and improved brightness (Hi-Brite) into Australia and New Zealand Global coverage with representation across four continents Phone +612 9975 4122 or visit www.omt.com.au Oceanic paper PAGE 4: f The Melbourne Press Club hosted the Quill Awards at Melbourne’s Crown Palladium this month. More than 600 guests from the media industry attended, with Newcastle Herald reporter Joanne McCarthy (pictured below) named the Graham Perkin Australian Journalist of the Year, the richest prize in journalism, for a series of exposures on child sex abuse in the Catholic Church in the Hunter Valley of NSW. PAGES 28 & 29: f ‘ Back in the Day’ Jack Waterford of the Canberra Times PAGES 16 & 17: f Dr Gavin Ellis MA PhD, an Auckland-based university lecturer, media consultant and researcher has joined The Bulletin as a columnist. A former editor-in-chief of the New Zealand Herald, he has a background in journalism and communications - covering both editorial and management roles - that spans more than 45 years. His editorship of the Herald coincided with a period of major redevelopment of the newspaper, including its business sections, and the creation of its online presence. A strong advocate of freedom of speech, he was chairman of the New Zealand Media Freedom Committee and was recipient of the British Commonwealth Astor Press Freedom Award in 2005. In 2006 he received the New Zealand Qantas Media Outstanding Achievement Award. Dr Ellis has lectured at the University of Auckland on a wide range of subjects related to the news media and is a weekly commentator on Radio New Zealand. JOURNALISM GAME CHANGER ANALYSIS › PAGE 11 VIDEO › PAGE 12 APN rewrite the rule book Bulletin SALES GOING COMPACT March 4 was an historic moment in publishing with iconic mastheads The Age and The Sydney Morning Herald switching from broadsheet to compact format. STORY › PAGE 2 PAGE 24: f Case study: NZ Herald PAGE 25: f aPN COMPlete reGIONal rOll Out INDUSTRY READERSHIP METRIC LAUNCH ON TRACK STORY › PAGE 3 READERSHIP PAGE 7: f Digital newspaper sales are soaring and offsetting print circulation declines according to the latest Audit Bureau of Circulations figures. Combined sales of digital editions of The Australian, The Sydney Morning Herald and The Age increased an average 13.4 percent on weekdays and 19 percent on Saturdays compared to the previous quarter. PAGE 14: f Media specialist Rachael Lonergan explains how The Newspaper Works is helping key advertisers understand and achieve their communication goals with campaigns integrated across printed newspapers and websites by extending the creative effectiveness testing into the realm of online display advertising. March 2013 Publication of The Newspaper Works A$995 NZ $12