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Panpa Bulletin : August 2008
Making the world a brighter place Total Ink Solutions For more information, contact us on Tel +61 2 9752 1200 - W www.dic.com.au - E email@example.com PACIFIC newspapers are making final preparations for coverage of the historic Beijing Olympics with online video and print coverage at the forefront of their strategies. Editors across the region say they will be publishing a minimum 8-page special lift- out each day of the Games, taking advantage of the fa- vourable time zones, which will ensure print coverage of the evening events will be relevant for the next day’s news stands. Online video of events during work hours will be a key battleground of Olympic coverage as leading news or- ganisations – especially those in Australia – continue their feverish battle for unique browser numbers. Leading newspapers from Australia, New Zealand – plus the South China Morn- ing Post and Singapore Straits Times – will all be sending teams of reporters, writers and photographers to cover the biggest medal chances of their countries. Mike Osborne, Head of Sport and Racing at Australian Associated Press, confirmed he would be sending a team of 27 – including one video- journalist – to help his client newspapers complete their local coverage, offering reports for print and online. NZPA will dispatch five reporters. News Ltd’s Olympics Edi- tor-in-Chief, Neil Breen, said Olympics coverage in print and online would have equal importance for the first time. “Beijing will be a bench- mark against which online audiences will judge media organisations,” said Mr Breen, who is also editor of Sydney’s Sunday Telegraph. “You have to get it right, particularly in the first couple of days. If you satisfy people with their first hit, they will keep coming back.” Online video will become a major factor for the first time. The International Olympic Committee (IOC) has author- ised 180sec of video footage to be available on a news web site at any one time. Three updates a day are permitted. Fairfax Media’s Olympics Online Editor, Mitchell Murphy, said the IOC had been generous, citing the fact that all news web sites would be able to show key athletics events, such as the 100m sprint, in full. Mr Murphy said the duration of video did not “sound long but it is a lot of vision”. He described it as a “significant breakthrough” in the IOC’s attitude to previously restricted access to Games coverage. Mr Breen believed it had “set a benchmark that world sporting bodies are going to have to take notice of”. The importance of online video should not be over- played, Mr Murphy said. “We don’t see video as the be all and end all to get traffic to our website. The core reason for hits will be the quality of our reporting,” he said. The combination of print and online coverage – plus the fact that the Games will be held within the Pacific’s time zones – means all local media com- panies must implement a real- time philosophy rather than old-school rolling deadlines. The ability of reporters to respond quickly and file running copy will be crucial to the quality and speed of the coverage. Editors face a crush of events in the early and late evening, depending on time zones. The New Zealand media will be most challenged as key events will run to 3am for them. August 2008 | A $ 9 95 NZ $ 12 Bulletin The PANPA Newspaper of the Pacific Area Newspaper Publishers’ Association PM Rudd to deliver keynote > Page 5 APN’s global awards hat-trick > Page 21 Online video: the new Olympic battleground Beijing will be a benchmark against which online audiences will judge media organisations” Neil Breen News Ltd’s Olympics Editor-in-Chief All change at News Ltd as new blood moves in to take the helm at newspapers around Australia. > Page 3 What’s it like being married to your job? Long-time News identity George Calvi talks of his passion for papers. > Pages 6, 7 Every newspaper can win money for a reader. Adelaide’s Dan Demaria tells how. > Page 15 The cash registers were running hot at drupa 2008 – thanks to some new players. > Page 16 Inside your new PANPA Bulletin > Patriot Games Brett Taylor PANPA PRINT PO ST APPR O VED: 23 9556/ 00015 Kiwi kids with big smiles…the community of Raumanga rallied to the anti-graffiti cry of the Northern Advocate – and it won the newspaper a global INMA award > Page 23