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Panpa Bulletin : Oct-Nov-December 2007
As the masses flock to the web for their news fix and broadband speeds increase, the role of video in the on- line offering is becoming more prominent. Around the corner we can also see wider use of mobile and audio news deliveries. The PANPA Bulletin asked David Leeson, Executive Producer -- Video and New Media at The Dallas Morning News, about mul- timedia reporting and how the trends will affect the way newspapers gather, package and disseminate their news. His clear message reflected that of News Ltd Chief John Hartigan in his recent Andrew Olle speech (pg 10). That is, as we change the way we deliver our news, the quality and integrity of the content remains key. How are newspapers using multime- dia reporting in the US? The world of video and multimedia is the apex of Web 2.0 -- the implementation of cross platform news and information in an array of form and function on a wide range of devices, not excluding web 1.0 social net- works, branded sites and viral video portals such as YouTube. Very few newspapers are utilising every arsenal at their disposal today. I think few will until they mimic the actions of their Blue Chip corporate brothers who long ago recognised the value of developing incuba- tor companies within their corporate struc- ture to compete with the fast moving tide of start-ups. In other words -- if Google began in a garage (which it did) then we should be building more 'garages'. Are there any good examples of news- papers doing a multimedia delivery well that we should look to? I know of no newspaper that is achiev- ing deep penetration of product through utilisation of all that is available to them. Most news and information organisations today are centred on a YouTube mentality of viral video and have little interest in Web 2.0 (delivery via multiple platform devices) and have not even considered Web 3.0 (product emphasis on trust, credibility and vulner- ability) that focuses less on the mechanism and more on the mechanics. Traditional newspapers can easily own both 2.0 and 3.0 if they are willing to restructure corporate culture to greet it. Web 3.0 doesn't ask how the information will be delivered but rather how well we can trust the information. It will be centred on solid journal- ism delivered with unabashed trust and believability. This is where we will find the pot of gold at the end of the web rainbow. The focus should be on timely delivery of trustworthy journalism than on beating the evening news. People will turn to your news source regardless of whether they saw it on Channel 10 at 10pm. Video paints new picture in reporting feature 26 PANPA Bulletin October-November-December 2007 Dallas Morning News sta photographer Nathan Hunsinger uses a Sony HVR-Z1U with Sennheiser wireless mic (attached to the camera hand strap) and a Sennheiser ME66 shotgun mic (attached to the camera's mic clamp) to cover a recent story about "Pie Peddlers" bakery in Glen Rose, Texas, owned and operated by two kindergarten teachers. Photo by DMN sta photographer: Gerry McCarthy Demand for multimedia content has created a reel of new trends... including Web 3.0
August September 2007