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Panpa Bulletin : Oct-Nov-December 2007
PANPA Bulletin October-November-December 2007 21 news Sales of Regional Dailies *Sales are six-day averages, except for Gympie (Tues-Sat). Circulation July-Sept 07 July-Sept 06 NSW Albury/Wodonga 25,499 25,749 Grafton 5,546 5,754 Lismore 15,207 15,490 Newcastle 51,000 51,000 Tweed Heads 4,808 4,794 Wollongong 27,500 28,491 QUEENSLAND Bundaberg 11,630 11,695 Cairns 31,158 31,433 Gladstone 7,250 7,466 Gold Coast 47,087 47,861 Gympie 5,828 6,087 Ipswich 11,172 10,894 Mackay 16,262 16,240 Maroochydore 22,600 22,685 Maryborough 10,194 9,781 Rockhampton 18,117 18,474 Toowoomba 23,110 23,628 Townsville 29,765 29,624 Warwick 3,139 3,248 VICTORIA Geelong 29,983 29,684 TASMANIA Burnie 24,432 24,032 Launceston 33,707 33,942 competitors in Sydney. Paid sales dominated News Limited's circulation with sales to the education sec- tor and at major events making up a tiny percentage of average net paid sales. Education sales made up 1.06 per cent of net paid sales averaged across the weekday titles and 0.76 per cent on Saturdays. Event sales generated 0.34 per cent of weekday sales and 0.90 per cent on Saturdays. In Fairfax's commentary on the results, chief executive and publisher, NSW and ACT Publishing, Lloyd Whish- Wilson, attributed the dip in sales of its Sydney Sunday paper to a cover price rise of 20c. "We were the first to put up our cover price and it had a short-term impact," he said. Victorian chief executive and publisher Don Churchill said the good circula- tion increases stemmed from readers responding to agenda-setting journalism, quality sections and magazines, which had culminated in The Age winning the PANPA Newspaper of the Year Award for all-round excellence. The chief executive of Fairfax Business Media, Michael Gill, said the continuing circulation growth of the AFR reflected excellent editorial efforts backed by robust marketing and circulation programs. Australia's regional dailies produced very mixed results. The overall trend was downwards, with Saturday sales also under the greatest pressure. On the readership front, the standout performer was The Australian, the latest Morgan Research figures showing a hefty 12 per cent increase. Editor-in-chief Chris Mitchell attributes this partly to awareness created by the well-promoted relaunch of the paper earlier this year. A puzzling 11 per cent decline reported in readership of the AFR prompted another critical response from Michael Gill. "As we've said before, the Morgan method- ology is unable to capture accurately the readership trends of niche business audi- ences," he said. "These results are uniform in confirming that experience. "Our measures of our readership clearly indicate very strong positive trends over an extended period of time." cent) to 622,500 and 5000 (0.99 per cent) to 510,000. But weekday sales of the country's largest-selling daily declined, recording a 1.76 per cent fall (9,500) to 530,500. In the other states and territories, results were either flat or trending downwards, particularly over weekends. In Queensland, Saturday issues of The Courier-Mail tumbled by 3.22 per cent (down 10,516 to 316,251) and in WA, Saturday issues of The West Australian, hit by some late deliveries as new presses were run in, dropped 3.52 per cent to 349,538 (down 12,739). The NSW market is proving particularly tough for News Limited. Weekday sales of the Daily Telegraph are down by nearly 11,000 to 383,000 and Saturdays by 8452 to 327,000. The Sunday Telegraph lost 26,028 from its July-Sept 06 quarter total of 694,528. News Limited marketing and circulation manager Joe Talcott said the explosion in online newspaper readership had led to talk about the death of newspapers. "But the drop of just 1.3 per cent in printed circulation compared to the same quarter year shows the remarkable resil- ience of our newspapers. "Indeed, whilst our online mastheads show rates of growth of several hundred per cent in some instances, News Limited's print circulation remains steady and will continue to do so for many years to come. The strength and relevance of the mast- heads, combined with the vast increase of traffic to masthead websites, meant the reach of newspaper content continued to rise significantly. Talcott said the latest ABC figures confirmed News sold about 13 million papers across Australia each week, and that the company's major mastheads continued to hold a huge lead over their show newspapers are standing their ground
August September 2007