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Panpa Bulletin : Oct-Nov-December 2007
news Weak entries couldn't be Caxtons Judges did not select a winner in more than half the categories at this year's Caxton Awards for newspaper adver- tising excellence due to the low standard of entries. Outgoing Caxton chairman Tom Moult said the standard of the entries in 11 out of 20 categories was "simply not high enough" to earn an award. "I think there was a general disappoint- ment that the standard was not better this year but I don't think anyone would have liked to have had poor work featured," he said. "I think there are good years and poor years [in newspaper advertising]. "There always have been. I certainly would not like to call a trend based on one year's awards." Moult expects the standard of next year's entries to be higher. "The Caxton weekend seminar in Byron Bay was judged a huge success, the new website is great, the 'Could Be A Caxton' initiative has been very well received and even the smart new award was widely liked," he said. "Under the stewardship of the new chair- man, Rob Belgiovane, I expect to see the Caxtons continue to grow." The Awards, now in their 33rd year, were relaunched in April this year after organisa- tional responsibilities were transferred from News Limited, Fairfax and West Australian Newspapers, to new industry marketing group, The Newspaper Works. The Awards, which attracted the second highest number of entries ever, were judged by: * Chris Round (Leo Burnett), * Ron Mather (The Cavalry), * Richard Maddocks (Colenso BBDO), * Steve Back (DDB Sydney), * Michael Stanford (George Patterson Y&R), * Rebecca Carrasco (CRC Sydney) * Andy McKeon (JWT Sydney). The chairman of judges was Ben Welsh (M&C Saatchi). Below we showcase the Wellington Zoo, winner of The Most Innovative Use Of The Newspaper Medium award. A full list of winners can be found at http://www.caxtonawards.org.au/ the_awards/enter_2007 The 33rd annual Caxton Awards, held on the weekend of 26 to 28 October 2007, celebrated 13 winners, including the coveted Quinlivan Black Award, and award- ed the rare Dennis Everingham Award to ad legend John Bevins. The Caxton Awards celebrate creativity in newspaper advertising and aim to encourage the creative community to rethink their use of newspapers. 8 PANPA Bulletin October-November-December 2007
August September 2007