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Panpa Bulletin : March 2012
AdGate2 - the workflow solution that integrates and automates any booking system, any delivery method. Yep, any! AdGate is quite simply the most powerful workflow engine available, able to drive all of the manual tasks involved in receiving ads to integrate and automate virtually any workflow. Even better, AdGate2 can integrate any booking system and will ingest any job, whether receiving via Adsend, ftp, email or any other delivery method. Time to call Adsend, don’t you think? www.adsend.com.au 1300 798 949 Australia • New Zealand • USA • United Kingdom • France • South Africa as australia prepares to flaunt its green credentials with a carbon tax, publishers plot how to avoid red ink. sophie Tarr reports taxing times PAPER, ink and power will all cost more to make in Australia once the government’s A$23-a -tonne carbon tax is introduced in July. But with careful planning, pub- lishers may avoid bigger bills. Industry experts predict the big- gest costs associated with the tax will be electricity price hikes. Suppliers vary in the extent to which they are vulnerable to cost rises. The carbon price is designed to help Australia reach an emission re- duction target of 5 percent by 2020, compared with 2000 levels. It affects businesses directly, by taxing heavy emitters for each tonne of carbon waste released into the atmosphere and, indirectly, by increasing the cost of electricity, gas and supplies. Industry expert Tony Wilkins told The PANPA Bulletin that for his company – News Limited – the biggest impact would be energy costs. As a carbon-neutral publisher, News Ltd’s carbon missions are audited and its emission sources are under constant scrutiny. Dr Wilkins revealed electricity accounted for 95 percent of emis- sions. “You can’t tamper with presses that manufacture newspapers very much. They run at set speeds, using set motors,” he said. “But they’re surrounded by equipment that can usually be made more efficient. “Air conditioning, for instance, is in most press halls these days. A two-degree temperature drop means a 13 percent saving on air- conditioning electricity. “Air-con could be 40 to 60 per- cent of a building’s energy cost. So while presses take a bit of energy, they’re not necessarily the biggest energy cost for a publisher.” Lighting could account for 25 percent of electricity needs at a typical press hall, or 60 percent at the office. “Lighting is fascinating because it sounds boring to change light bulbs, but just walking through a building with a lux meter measuring the light, most people realise they can take out a second fluorescent bulb,” Dr Wilkins said. He said distribution was unlikely to pose any extra costs to publishers but they should begin to consider their distribution fleets’ energy profile. “From July to 2015, there will be no impact at all as far as I can tell. After that, large trucks will be im- pacted with fuel costs, but smaller trucks won’t. That could change the composition of fleets that deliver newspapers,” he said. This might tempt publishers to consider joint truck runs with com- petitors or third parties. Making products that newspapers need, such as ink, could become more expensive. Leading ink supplier, Flint Group, said a move of its production off- shore would prevent a rise. Rival DIC had no plan to close local manufacturing. Australasian web business manager Meredith Darke told The Bulletin: “The focus has always been to be as energy efficient as possible. “When you’re already at the front, there’s not a lot of room to move forward.” Newsprint giant Norske Skog, which has operations in New Zea- land and Australia, will receive government assistance because it qualifies as being emissions- intensive. Norske Skog vice-president of strategy and business development for Australasia, John Laugher, said his company would experience some additional costs and “this provides a direct incentive for Norske Skog to reduce its emissions further”. “These reductions will be achieved by step-change projects, such as a proposed biomass co- generation project and by continu- ous improvement initiatives across all areas of our operation,” he said. “Our exposure for the Albury and Boyer mills [both in Australia] is in the order of 1.8 million tonnes of carbon dioxide per annum – 1.5 million tonnes of carbon dioxide comes indirectly via the electricity network and only 300,000 tonnes is directly emitted from our opera- tions. “If there is any gap between our emissions and our transitional as- sistance, then we will have to buy carbon credits.” Globally, the company has already committed to emission reductions of 25 percent by 2020, compared to 2006 levels. In Australia, total carbon emis- sions fell 3 percent between 1990 and 2007, even though newsprint production increased by over 30 percent. Mr Laugher said maintaining the cost-competitiveness of its three local newsprint mills – in Albury, NSW; Boyer, Tasmania; and the Tasman Mill in New Zealand – com- pared to overseas mills was crucial to Norske Skog’s survival. www.panpa.org.au scan the code to see the full interview with news limited environment and climate change manager Tony Wilkins start small, finish big. ✓ Lighting upgrades can be as simple as installing timers or de-lamping, or implementing a full retrofit. At the Chullora Print Centre in Sydney, a major lighting refit will save A$208,000 a year and have a payback of 1.2 years. The Holt St Na- tionwide News building is achieving A$149,000 a year in savings with a payback of eight months. Take advantage. ✓ Remember government energy saving dollars are there for you and can amount to some 40-45 percent of the capital cost of some projects. Get a foothold. ✓ If you don’t already know your newspaper’s carbon footprint, take the time to work it out. It could save you money in the long run. Knowing where you are most likely to be able to re- duce emissions is where you’ll save money. Typically electrical and gas energy efficiency rank highly, but transport fuel is another area where big savings are possible. Once you analyse it, fuel switching can add up to dollars saved. Switch electricity to gas or solar, petrol to diesel, LPG, hybrids and, down the track, all electric vehicles will be cost effective. motivate the masses. ✓ Competitions can spur employees to par- ticipate in emission-lowering programs at work, in the home, and in the community. Create no-standby zones. ✓ Ditch standby electricity by switching off what you don’t need. Many computers use between seven and 21 watts of power even when they are not on. Everything from mi- crowaves to washing machines uses stand-by power. You need a hero. ✓ In fact, you need lots of heroes. Appoint cham- pions in different departments who can spread the word, and share successes across the business. Black, white & green all over news limited has cut carbon emissions by more than 15 percent over the past five years, and in 2010, the company became carbon-neutral. news ltd climate change manager Tony Wilkins shares his tips for publishers who want to go the same way. Tony Wilkins manages the environment and climate change program at news limited ad awards catch the eye THE PANPA 2012 Advertising Awards are open! This is a great chance to highlight and celebrate the great in-house work of newspaper advertising teams across the PANPA members. More than 300 entries were made last year from publishers in Australia, New Zealand, Singapore, Fiji and Taiwan. Bright-blue, handmade trophies – pro- duced by a top gallery in Melbourne – are up for grabs for 46 categories. These include: • Best Single Ad • Best Campaign • Best Feature or Supplement • Best Microsite The PANPA awards will also highlight great achievements by our outstanding sales managers and executives. For the first time, the awards are being supported by The Newspaper Works. entry details: The criteria can be downloaded from the PANPA website, www.panpa.org.au All entries should be made online at www.eawards.com.au/2012adawards The crew from the otago daily Times loved their award in 2011 sun reporters return to work TEN allegedly corrupt journalists, either currently or formerly of The Sun, will be allowed to return to work. The 10 were arrested as a result of the British Operation Elveden into possible corrupt payments to public officials. They were released on bail with no restrictions preventing them from reporting. Those arrested include deputy Sun editor Geoff Webster, chief reporter John Kay, picture editor John Edwards, chief foreign correspondent Nick Parker, crime correspondent Mike Sullivan, and former managing editor Graham Dudman. News Corporation chairman Rupert Murdoch said the company would do “everything we can to assist those who are arrested” and lifted all suspensions on Sun employees, noting that “everyone is innocent until proven otherwise”. The move came as Mr Murdoch unveiled plans to launch a new weekend edition of The Sun, which follows the closure of its sister tabloid The News of The World in the wake of the phone hacking scandal. Current Sun editor Dominic Mohan will take the reins at The Sun on Sunday, and former News of the World deputy editor has a senior role. The PANPA Bulletin | MARCH 2012 | 7