by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Newspaper of the Year : 2011 Newspaper of the Year
PANPA 2011 Newspaper of the Year Awards 40 AWARDS SHOWCASE MARKETING Circulation: 90,000+ Winner: Advertiser Newspaper, “Pride of Australia” Impressive mix of online and printed materials – congratulations on engaging in social media. Commendable editorial content and visually appealing creative. Good use of a “face” to personalise the campaign. Brilliant combination of printed and digital media per fectly executed for a good cause. Great demonstrations of how to breathe life into existing, long-running events, which can be very difficult to do. Re-invigoration has come from great initiatives such as: leveraging relationships (and their infrastructure) • integrating multi-platform solutions • having a clear and integrated communications strategy, and • creating deeper engagement with the community” • Circulation 25,000 - 90,000 Winner: Otago Daily Times, “Save Otago Neuro-Surgery Campaign” Judges’ comments This campaign is a perfect example of how newspapers can use their influence to highlight important matters in the community and explain complex issues to allow readers to understand and follow the debate. The Otago Daily Times used their position to create lively and passionate debate in the community and achieve a positive resolution on an issue affecting them all. Fantastic! Great example of the influence newspapers can have in their local community. This was broad-level thinking to address the debate in every possible way.” Highly Commended The Gold Coast Bulletin, » “Operation Goodna” The Press, » “ The Big Quake” Geelong Advertiser, » “Adopt a Family” Circulation 10,000 - 25,000 Winner: Bay of Plenty Times, “Big Charity Auction” Judges’ comments Great marketing concept which had an impressive impact on all involved parties. This campaign has clearly given a huge boost to the Child Cancer Foundation - an important charity which doesn’t receive any government funding. Very innovative approach to raising the profile, and encouraging community engagement.” Highly Commended The Daily Mercury, » “Grapevine Group Christmas Suicide Prevention” Circulation up to 10,000 Winner: Fiordland Advocate, “Daffodil Day” Judges’ comments Nice campaign to entice advertisers to participate. Good concept, well-executed. Great action in responding to the needs of the community, and creating awareness of the work of the Cancer Society. The team at Fiordland Advocate responded with creativity, energy, and generosity in picking up the role of their local community member, and taking it to the next level. A great result for the Cancer Society, the community, and the team at the Fiordland Advocate.” Judges’ comments Cause-Related Highly Commended News Queensland, » “Flood Appeal” Herald Sun , » “Run for Kids” New Zealand Herald, » “2011 Christchurch Earthquake Appeal” The Advertiser www.adelaidenow.com.au Monday, May 30, 2011 13 PUB:ADVERTISER30/5/1113STATECOL:CMYK + + + + Over 20,000 customers nationwide Open 7.30am - 8.30pm truevaluesolar.com .au 137652 *Solar Credits multiplier reduced from 5 to 3 as at 01/07/11, http://www.orer.gov.au/new.html. 1) Price only available if the solar system purchased is eligible for the Government Solar Credits Scheme and you agree to assign the rights to the STCs to our company. Price for a single storey pitched roof within 60km of the Adelaide GPO. Price available in STC Zones 1, 2 & 3 (Zone 4 call for pricing) and is subject to change without notice if value of STCs changes. Builders Licence 232057. Offer available to new customers only. Offer ends COB 31/05/11. 2) 5% written offer is based on identical system specifications and products in South Australia. 3) Pictures shown are only examples of product available through True Value Solar Pty Ltd (SA). For full terms and conditions visit www.truevaluesolar.com.au. 3 We will beat an identical written quote by 5%2 2kW Growatt Inverter COMPLETE BCSE Install 8x 190W High Efficiency Panels ENDS TOMORROW! Despite solar rebates being reduced by 40%*... we re rolling back prices $2,699 1 on your roof for only 13 NEWS Lauded Natalie is now awarding Sund ay Mail Categories Nominations will be judged and awarded in each state and territory in 10 categories: Outstanding Bravery, Courage, Heroism, Community Spirit, Child of Courage, Young Leader, Care and Compassion, Inspiration, Environment and the Fair Go. Mail 222 0 11111 22222222 000 11111111111 ailail PRRRIDEEOFF AA USTTPPPRRRRIIIDDDEEEEEEEEOOOOOOOOFFFFF AAAA UUUUSSSSSSSTTTTTTT Pride of Australia Medal 2011 THE Pride of Australia medals recognise the unsung heroes of our community. You can nominate a friend, workmate, neighbour, your child’s teacher, the local police officer or simply someone who has made your community a better place to live. You can even nominate yourself. pride ofaustralia medal2 011 TRRRAALIIAATTTTTTTTTTRRRRRRRRRAAAAAALLLIIIIAAAAA HOW TO NOMINATE Nominating someone you know is easy. All you have to do is visit www. adelaidenow.com. au/prideofaustralia and fill in the details. Nominations close on June 21. CAPTAIN COURAGEOUS: Thunderbird Natalie vonBertouch will judge the PrideofAustralia awards. Picture: TRICIA WATKINSON Carbon talks are all hot air POLITICAL EDITOR MARK KENNY Impasse with Greens Impasse with Greens TWO days of secretive talks between the Government, the Greens and independent MPs on a carbon tax have produced no breakthrough and failed to answer the crucial question of compensation for consumers. With only a month to go before the new tax’s rate and its supposedly generous con- sumer and industry assistance are announced, Greens Deputy Leader Christine Milne, who is also deputy co-convenor of the multi-party committee, emerged from a weekend talk- fest to reveal there were many sticking points. While she remained confi- dent the deadline could be met, she said the outcome of the meeting was to give the parties a better understanding of how far apart they were. ‘‘We’re a lot better informed about the complexities. There’s a long way to go until we get all on the same page,’’ she said. Climate Change Minister Greg Combet was more upbeat, describing the talks as ‘‘constructive’’. ‘‘It’s hard work, but it’s a lot easier to be in this room work- ing for good environmental and economic outcomes than outside the room with Tony Abbott where his mindless, negative approach is creating turmoil inside the Liberal Party,’’ he said. The Greens have backed a high carbon price of $40 a tonne and limited or no assist- ance to polluting industries, but the Government wants to compensate consumers to minimise political fallout and to provide assistance to shield export-exposed industries. The deadlock behind the scenes has not stopped a furi- ous debate after Cate Blanchett fronted TV ads for the tax. The actor appears alongside Michael Caton, advocating a ‘‘yes’’ vote for a carbon price, as part of a slick campaign organised by the Left-leaning activist group Get Up!. While the Government wel- comed the public support, and Treasurer Wayne Swan ap- plauded Blanchett for her com- mitment, Opposition frontben- cher Barnaby Joyce questioned her role in the campaign. ‘‘I’m so proud of her as an Aussie actor...butthis is an area that has nothing to do with acting,’’ he said. Some observers think the involvement of wealthy celeb- rities could be an own-g oal for the tax proponents, merely serving to highlight the income gap between green-leaning, inner-city elites and the vast bulk of Australians living in the middle-outer suburbs who fear the cost of living will worsen under a carbon tax. KATRINA STOKES AUSTRALIAN netball skip- per Natalie von Bertouch has won dozens of awards in her time as an elite sports- woman, but now she’s got the chance to give some away to the unsung heroes of our community. The 28-year-old has been chosen to judge the annual The Advertiser and Sunday Mail Pride of Aus- tralia awards. ‘‘It’s a huge honour for me to have the opportunity to judge some of the people wh o h ave done some fantas- tic things for Australia,’’ von Bertouch said. ‘‘When you play sport you get caught up in that... to see courage in other ways and other fantastic things people have done is going to be a real eye opener.’’ The sportswoman is a hero to thousands of young netballers, but said her dream to captain and play for the Australian team didn’t come easily. ‘‘You don’t get to play for Australia from just mucking around,’’ von Bertouch said. ‘‘I’ve had to work hard for many years to achieve my goals...that’s wh at I try to teach the kids.’’ Nominations close on June 21. To nominate some- one, visit adelaidenow . com.au/prideofaustralia