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Panpa Bulletin : November 2011
PDF DATA IN ... PUBLICATIONS ON DEMAND Print high quality newspapers digitally with Screen’s Truepress Jet 520 presses. Perfect for remote site printing, versioning, zoning, personalisation and short run niche titles. Speeds from 64 to 220 meters-per-minute. www.fujifilm.com.au SCREEN Australia and FUJIFILM Graphic Systems your digital newsprint specialists Peter Scott 0431 611 897 email@example.com Warren Hinder (AUS) 0405 311 603 firstname.lastname@example.org Graham Blackall (NZ) 021 335 986 email@example.com .nz www.screen.co.jp/520zz For technical specifications and samples contact NEWSAGENTS have de- manded better communication from publishers and help to deal with new safety laws. Australian Newsagents’ Federation boss Alf Maccioni complained the relationship had been blighted by a lack of trust. “There has been a real lack of trust; it’s a ‘them and us’ scenario,” he said. “This is how the newsagents have seen it. “We’re here to sell more product. We’ve all got the same goal – sell more newspapers.” Mr Maccioni’s federation represents newsagent bodies in all states and territories of Australia. He told The Bulletin newsagents had an important distribution role that would face new chal- lenges when health and safety laws take effect on January 1. Publishers had paid little at- tention to them, he claimed. “Newsagents deliver some- one else’s product. Imagine the Sydney Morning Herald on a Saturday, how big that is. “With the harm minimisa- tion guidelines that come in on January 1, there are no more stipulations on one kilo is good to throw, or 900 grams is okay, or 600 grams. “It’s up to each individual. “The less that the publish- ers work with us to work out procedures and standards to find out what’s safe to do and what isn’t, the more likely it is that the product won’t get delivered “We’re not trying to say it’s their product, they’re respon- sible. They need to work with the Federation. “Let’s show the newsagents how to avoid any issues.” Communication is always a big issue for newsagents. Some are still smarting over a national Harry Potter promo- tion by News Ltd earlier this year that proved a big hit with readers. Mr Maccioni said it surprised his members. Improved communication had been on the agenda for years and was becoming more important as the newspaper industry transformed, he said. Fairfax Media CEO Greg Hywood and News Limited boss John Hartigan both spoke at the industry’s conference recently to discuss a range of issues, including selling digital products. Mr Maccioni said newsagents were willing to sell bundled print and digital offerings. “We would like to work with both publishers to say, how can we get your digital model out to include the print, and how can newsagents sell that product?” Newsagents are to present their plan for how distribution of newspapers should evolve in Australia, but Mr Maccioni said his members had not seen anything from publishers. It is understood both pub- lishers have teams devoted to revamping distribution arrange- ments – the Smart initiative, at Fairfax, and T2020, at News Limited. Neither publisher was able to comment before The Bulletin’s press time. don’t lock us out reading and writing ... these students from McCarthy Catholic College in Sydney will get to know their local paper School’s in www.panpa.org.au 18 | NOVEMBER 2011 | The PANPA Bulletin newsagents demand better communication from publishers newsagents’ demands More communication • Guidance on health and safety • A clear model for distribution • BUDDING media executives are being given a rare insight into the newspaper world thanks to a 10- week education program being conducted by a community title. Thirty students at McCarthy Catholic College in Western Syd- ney are receiving regular lectures from editorial, production and sales staff of their local paper, the Western Weekender. Aged 12 to 18, the students are enthusiastic participants of the college’s media centre. Weekender editor Troy Dodds told The Bulletin the first question he faced was, “why do newspa- pers smell?” He continued: “They also asked advanced questions about the digital age and what it means for newspapers.” Top students may get work experience at the Western Weekender. Neighbouring schools will benefit from the program from next year. “We’ve contacted each local school and there’s plenty of inter- est,” Mr Dodds said. “Over the 10 weeks, hope- fully the students will get some insight. Then, we move on from there – and try to maintain a relationship that will encour- age them to follow a career in our industry.” Sophie Tarr NPA They asked advanced “ questions about the digital age and what it means for newspapers” Sophie Tarr - NPA