by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Panpa Bulletin : November 2011
www.panpa.org.au e: advisor email@example.com p: (02) 9499 3412 THE TOP 10 - THERAPEUTIC GOODS information sheet has our 10 most-asked questions on Therapeutic Goods answered. A valuable resource for you and your advertisers, you can download your copy NOW on our website under ‘News’ at www.publishersbureau.com.au Publishers’ Advertising Advisory Bureau AUSTRALIA 10 TOP TIPS for advertising Therapeutic Goods DOWNLOAD IT TODAY WoodWing: No. 1 in the world Tablet Publishing Download the WoodWing brochure on your tablet or visit woodwing.com Software for efficient cross-media publishing Publishers all over the world are choosing WoodWing’s Tablet Publishing Solution to produce and publish their daily, weekly or monthly issues for tablets. Some of our customers: South China Morning Post The New Straits Times Press Kompas Gramedia The Mainichi Newspapers Co., Ltd Star Publications The Sunday Times DownloadtheWoodWingbrochureonyourtablet. 14 | NOVEMBER 2011 | The PANPA Bulletin Free-fall for free sheets DISTINCT patterns of newspaper consump- tion have emerged in numerous markets around the world as media fragmentation takes hold at varying speeds, according to a new survey released at the recent WAN-Ifra conference in Vienna. More people access newspapers each day than log on to the internet, according to WAN-Ifra figures. Newspaper circulation declined in print world-wide last year, but was more than made up by an increase in digital audiences, said WAN-Ifra CEO Mr Riess. When measured in minutes per day, me- dia consumption patterns varied widely, he said. TV dominated in the United States, inter- net accounted for one third of media time in Austria and digital gets just a fraction of consumption time in Russia. But time spent with newspapers is low when considering their impact and influ- ence on society. “Newspapers have always had a lower percentage of the time spent by the me- dia user, relative to the high advertising revenues that newspapers produce,” said Mr Riess, adding newspapers account for 8 percent of media consumption time, but 20 percent of all advertising revenue. “Now we are in a more challenging en- vironment, because readers are more pro- miscuous, they have more choices and they read newspapers with less frequency. We have to do more to attract them, find new ways to garner loyalty.” WAr StorY “The whole training system has evolved through the 1990s, particularly during the Balkans wars,” he says. “The ABC has become really serious about training in the last 14 years. Be- fore that, people would go out with no training whatsoever. it was basically trial and error. “ That has altered dramatically in the last decade. The ABC invests a huge amount of time, money and resources in equipping people to go into these environments.” Mr Corcoran has encountered many conflict zones in his 27-year career, including Afghanistan, Pakistan, iran and South Asia. He says freelance journalists are most at risk as they may not have the backing, resources or training. “Courses generally cost a lot of mon- ey,” Mr Corcoran continues. “You see increasing numbers of naive younger freelancers with their freshly- minted journalism degrees. They’re Video Journalists, they’re ready to go, and it’s so easy to move around these days because it’s so cheap. “But they have very little, if any, understanding of the environment they’re in and are hoping to get lucky and get that big break,” he says. “ They’re without any funding, with- out any resources and without any backup. That is a worry.” Mr Maniaty hopes WArCo can ease such concerns. Mr Corcoran believes the gameplay must grasp the complexities of the sit- uation, including selection of the right equipment, trip scheduling, filing to deadline and contingency planning. “Would it alone be adequate for training journalists? No. But it does have potential,” he says. “You would have to increase the complexity of it and load in other components to try to get a sense of the decision-making process . . . of the pressure in terms of time and what you need to do, and weighing up the risks. “it’s certainly no substitute for do- ing a detailed course but it’s a start, particularly for younger journalists who come through who are very video- savvy and media-savvy.” “it is likely to be the bloodiest 12 months for journalists” - international News Safety institute CONTINUED FROM PAGE 13 Photography: Kate geraghty, Sydney Morning Herald