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Panpa Bulletin : November 2011
NEWS Limited has delivered on its pledged strategy to charge for web content, launching digital subscrip- tions for The Australian. The publisher’s metro titles are expected to adopt similar strategies before next June. “Everyone is excited and uncertain about what’s going to happen,” said the chief executive of The Australian, Richard Freudenstein. “This is an experiment,” he told The Bulletin. “Our iPad has done very well as a paid product, so The Australian is an obvious choice to go first.” Subscribers of The Australian’s tablet app – either for Apple or Android platforms – will not get ac- cess to content from the web or the mobile site. It is not the first major daily in the region to make the move. The Straits Times in Singapore and the Australian Financial Review charge for web content. The Australian will adopt a free- mium model similar to the strategy adopted by the Wall Street Journal. Some articles are available to all visitors but access to premium con- tent requires a subscription. The Australian has created a mobile site as part of the initiative. Its website has been redesigned and includes digests for time-poor readers that should take five or 10 minutes to consume. Those who sign up before Decem- ber 15 will get 12 weeks for free. “The idea is to build up as many registrations as possible, build up interest, get people using the new site, get people seeing the value of the new site before asking them to pay,” said Mr Freudenstein, who is also CEO of News Ltd’s News Dig- ital Media business unit. The company has taken an inclu- sive approach to social media and search engines. Readers can access five premium articles through Google before being prompted to subscribe. Facebook users can read one pre- mium article shared by friends. The Australian has locked out Twitter. This might change in future, Mr Freudenstein said. The amount of free content varies from hour to hour, and day to day. “The system we’ve built is flex- ible,” he continued. “Editorial people can change how a story’s presented – whether it’s in the free part of the site, or the premium part – with the flick of a button. “If something big breaks, we think it’s important to be part of the con- versation. “You’ll find that what The Austral- ian does uniquely will always be part of our premium subscription.” Mr Freudenstein would not reveal subscriber targets. He said he expected rival pub- lisher Fairfax Media to follow. “Everyone was sceptical when we started talking about this 18 months ago. “Now, this is universal. Newspaper publishers are understanding what they’re doing, and why they’re doing it. “More and more, newspapers around the world are starting to do either the same thing or their ver- sion of getting people to pay for their journalism. “So the more Fairfax looks at it, the more they’ll come to the conclu- sion they need to do something.” Fairfax CEO Greg Hywood said this year he would take a wait-and- see approach to paid online content. There was no first-mover advan- tage, he said. Grand experiment The Australian’s Ceo, richard freudenstein . . . ‘ This is an experiment. No one knows how it’s going to go’ New homes get good Mail Robina Mail Thursday, April 14, 2011 goldcoastmail.com.au W o rld’sS mallest Hearing Aids NEW technology just released “ Whether it’s t he world’ss mallest deep canal hearing aid or the most sophisticated communication system, we have ac ustomised solution that’sj ust right fory ou. With over 20 ye ars of experience,weknowyou’ll be delighted.That’swhy we offeryou a30Day 100% full m on eybackguarantee .” Call to dayf or aF REE hearing assessment at ac linic near yo u BURLEIGH HEADS Stockland Shopping Centre 5 576 5900 SOUTHPORT Leve l1 0Australia Fair 5591 7 688 • 0 %Interest Free Payment Plans • S en iors C ardConce ss ions • A ll Brand Repair Service • F r e eDigital Hearing Aids fo r Eligible Pensioners and V e terans* • S pecialists in Hidden Hearing • I nitial consultation FREE • N ew Swiss T e chnology –Digital Bionics • F ully A ut omatic –I ns ert&Forg et • U niversityQualified A udiologists *Conditions apply Govt. re gulation www.audioactive. com.au H idden He ar ing 197212 7aaH Winter trends on show Winter trends on show Pages4&5 Pages4&5 From bakers to baristas From bakers to baristas Page 20 Page 20 Testyour noodle Testyour noodle Page 43 Page 43 WHATdoesthisman have incommon with tennislegendPatRafter and famousAustralian surferT a jBurrow? Hetrainedthem bothonhowtoenhancetheirbreathing. Robina-based Nam Baldwinhas beenconductingbreathenhancementtrainingcoursessince2006–and said the idea was a combined effort. T o read moreturn to page2. PHOTO:JOHNGASSTWE090411BREATH Learn to breathe like a pro surfer or te nnis champion THE Gold Coast Health Service District has blamed bad planning by some of its s taff for dental va ns sitting idle at coast schools. An email senttothe Robina Mail by director of oral health Malcolm Donaldson admitted there hadbeenawasteof resources. It saidthat was due to a lack of forward planning by a few staff. “We had identified that we were not fully utilising facilities. It wa s unacceptable and a w a st e of resources,” Mr Donaldson said. “It arose due to a lack of forward planning by a few staff – most facilitieswere well booked with patients. “(The wa st e of resources) was short termand we tried totake reasonable management actions to ensure that, in the future, this is not a problem and there is nowaste.” Mudgeeraba MP Ros Bates has called on Minister for Health GeoffW i lson to ex plain wh y Gold Coasters were expected to pay for dental v a ns to sit idle outside schools wh ile adult dental w a iting lists exceeded hundreds of thousands of people. “I asked the minister to explain this blatant wa s te of taxpay e rs’ money and provide answ ers to the hundreds of people on dental wa iting lists across Queensland,” Ms Bates said. “It is clear that even the director of oral health, Gold Coast Health Service District, admits that the school service isan unacceptable wa s te of public resources. “I call on the minister, wh o continuously bleats ab out dental funding cuts under the How a rd gove rnment,to explain w hy aservice he o versees does not meet demand. “ While the teeth of thousands of patients on public dental w a iting lists continue todecay . ” MrWilsondidnot respond to requests for comment. Further comment wa s not forthcoming from the Gold Coast Health Service District. Minister drilled on idle vans By ELLISHA PUGLIA firstname.lastname@example.org .au PLEASE EXPLAIN: Geoff Wilson. www.panpa.org.au 10 | NOVEMBER 2011 | The PANPA Bulletin THE Robina Mail – growing quickly just six months after its launch –has shown there is still growth in the local newspa- per market. Ron Goodman, editor of the weekly on the Gold Coast of Queensland, says it has made a significant impact in new housing areas that did not have a local newspaper. Robina is one of the fastest growing ar- eas in Australia with homes being built as a result of economic growth on the Gold Coast and Brisbane. “With all the pressure you hear news- papers are under, it is exciting to push a new paper into a new territory,” says Mr Goodman The Robina Mail, owned by APN News & Media, has some overlap with its sister paper, Gold Coast Mail. Mr Goodman says his paper has developed a niche following, adding: “We are covering a new community that is developing its identity – and it is great to be part of that.” The paper has one dedicated reporter but shares resources with colleagues on other local APN papers. Mr Goodman says winning advertisers has been a challenge. “We’ve had some great support, which we’ve really appreciated,” he continues. “For existing clients in the Gold Coast Mail, it’s been a great boost for them be- cause their message gets out to a broader community. We have almost doubled the number of households they can reach.” With circulation estimated at 25,000, Mr Goodman says he expects increased business over Christmas. “No one is pretending the advertising environment is easy – we’ve got to get out there and show our product works,” he says. “We believe we’re doing that.” The launch front page from Australia’s youngest weekly 30-second challenge Keep your brain sharp in just 30 seconds. Start on the left with the number given and follow the instructions as you go across. Within the 30-second time limit, beginners have to complete their own challenge, intermediates have to complete their own challenge AND the beginners’ challenge, and advanced players have to complete their own AND the intermediate. You can try to improve on your times each day. BegInneR InTeRMedIaTe adVanced www.30secondchallenge.com 30-second challenge ansWeRs To 171 - BEGI NNER - 49, I NTERMEDIATE - 70, ADVANCED - 18. 33 +15 1⁄4ofThIs ÷6 x9 douBleIT +6÷7x9-5 ansWeR 9/10 of IT +1600 50% of IT -900 2/5 of ThIs 25% of ThIs x5 7/10ofIT 1⁄4ofThIs ansWeR 6000 121⁄2% of ThIs -110 871⁄2% of ThIs +240 Plus 15% -40 Plus 121⁄2% 20% of ThIs ÷11 ansWeR 2000 NEW ELBOW APRIL DONKEY SHADOW DISC HIT PUSSY STERLING TOP STRIP PONTOON ROLL FACE AGENT SERVICE WARBLER GROUND CLUB DAY COUNTY GEL MONKEY PIG ? IMPOSSIPUZZLE Mr. and Mrs. Johnson have two boys and a teenage girl. The girl’s age is about midway between her brothers, and if you divide the sum of the squares of the boys’ ages by their sum, you get her age. How old was Betty? SOLUTION 17 years old. NINER Each number from 1 to 9 represents a different letter. Solve the clues and insert the letters in the appropriate squares to discover a word which uses all 9 letters. 123456789 THE CLUES 958345 is an Australian city 124336 is an Austrian city 8749843 is a German city No. 012 WORD C: Liquid poured for a god. wise The word may sound familiar, but do you know what it means? LIBATION A Written defama- tion B Legal responsi- bility C Liquid poured in honour of a god ANSWER Celebrity WordmatCh Find a word that can follow the word on the left and precede the word on the right. When you have filled in all the answers, the name of a celebrity can be read from top to bottom in one of the lines. Numbers cannot be repeated in any row or any column. The numbers within the joined cells must combine using the given function (+, - or x ) to equal the number in the small print. You may need to use both arithmetic and logic to solve these puzzles. Some clues are provided to get you started. 18+ 28x 1- 3- 30x 210 x the numbers in this puzzle are 4 5 6 7 Rules: Numbers cannot be repeated in any row or any column. The numbers within the joined cells must combine using the given function (+, - or x ) to equal the number in the small print. You may need to use both arithmetic and logic to solve these puzzles. Some clues are provided to get you started. Are you ready to SuMMit? 4 6 Solution 18+ 28x 1- 3- 30x 210 x the numbers in this puzzle are 4 5 6 7 Rules: Numbers cannot be repeated in any row or any column. The numbers within the joined cells must combine using the given function (+, - or x ) to equal the number in the small print. You may need to use both arithmetic and logic to solve these puzzles. Some clues are provided to get you started. Are you ready to SuMMit? 4 6 Solution Freecall 180 email@example.com www.a uspacmedia.com.au Call Margret for ideas Phone: 07 5553 3200 Email: firstname.lastname@example.org I NCREASEC I RCULAT I ON! daily to make readers pay for web stories Sophie Tarr NPA