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Panpa Bulletin : November 2011
www.panpa.org.au WINNING PRINT AWARD Winners of the 2008, 2009 and 2010 PANPA Awards for Technical Excellence in both single and double-width print categories (0-25k circ). Proud printers of the PANPA Bulletin. Join the winning team for best impressions...always. P. 1300 276 778 • E. firstname.lastname@example.org • W. apnprint.com.au The PANPA Bulletin | NOVEMBER 2011 | 3 Video vision Kiwis move to tabloid TWO Kiwi papers are moving to tabloid and morning editions. The Oamaru Mail and Wairarapa Times-Age will make their moves on November 7. The titles – owned by APN News & Media – will join the Gisborne Herald as the nation’s only daily tabloids. Regional editor-in-chief Rick Neville said the evening broadsheet tradition had made it hard and slow to change. “New Zealand has a broadsheet paid newspaper culture,” he said. “APN launched the tabloid Herald on Sunday in 2004 so there is a wider acceptance of the format. “In focus group testing, readers in- variably prefer the smaller format.” Oamaru Mail general manager Tony Nielsen told The Bulletin the changes would be “the most exciting and dramatic” in his paper’s 132- year history. “Advertiser attitudes are positive as they will have the advantage of longer shelf-life,” Mr Nielsen said. The Friday edition, which brings in three-quarters of the weekly ad revenue, will remain a broadsheet. A survey in October found read- ers under 65 were open to a morning edition, Mr Nielsen added. At the Wairarapa Times-Age, com- mercial manager Andrew Denholm said that while the move to tabloid had been editorially- and reader- driven, there might be “a lift in the advertising ratio should the new product perform well”. Acting editor Heather McCracken said her team received positive reader feedback after its Saturday edition was converted from an afternoon broad- sheet to a morning tabloid in May. “There’s certainly a sector of our subscribers who were attached to their afternoon paper,” she said, “but we hope to take those readers with us.” Ms McCracken, who will stay with the paper until editor Dave Saunders recovers from a heart operation, said the Times-Age was almost a morning paper already, because early pub- lishing deadlines meant much of the paper has long been packaged the night before. The morning tabloid would feature more up-to-date content, she said. Hawke’s Bay Today editor Antony Phillips has assisted with a refresh of the paper, while APN regional managing editor Laura Franklin has been working on a new design for the Oamaru Mail. Ms McCracken continued: “We would like to improve our opinion and comment writing, so we’ll pull in more local voices.” The Oamaru Mail will continue to be printed at the independently- owned Ashburton Guardian’s site. The Wairarapa Times-Age will move from APN Print Hastings to the Wanganui Chronicle’s presses. Hast- ings print manager Peter Halstead said jobs would not be affected. APN has had to offer pay rises – to the deliverers. Rates have gone up 50 percent at the Oamaru Mail to compensate for the 6am starts. Sophie Tarr NPA Mirth in mini Herald Sun cooks up laughs in the kitchen In spotlight Julian Disney on Press Council’s next move Playing games Training to survive on the frontline Scan the code with your smartphone, or head to YouTube.com/ PANPAeditor New Zealand has “ a broadsheet paid newspaper culture” CHECK out the regular videos published by the Association on its YouTube channel. Below are some of our favourite videos. If you have any industry video that you’d like to share with colleagues, email us at email@example.com Our Future Fairfax boss Greg Hywood at the PANPA Forum In profile Passion and mission: photographer David Leeson Photo: Kim Ritzenthaler N e ws p a pe r P u bli s he rs ’ Ass o c i a tion WHAT’S a good way to get your newspaper noticed? organise a modelling contest, of course! Now in its 19th year, Singapore’s The New Paper staged its New face 2011, which seeks to find the island nation’s most beautiful men and women. New face 2011 entrants, who must be aged between 15 and 23, were whittled down to a shortlist of 20 by public vote through the newspaper. A facebook group was set up to post photos from fashion shoots in the lead up to the final, as well as behind-the-scenes snaps from the event. Sponsors always feature heavily, especially in the names of each category. There was the Subaru Miss Vivacious Award, Miss levi’s Award, and the innerShine Miss Beautiful eyes Award. The finalists strutted their stuff on the catwalk in front a panel of judges and hundreds of fans at the grand final. Singapore Press Holdings’ titles – headed by PANPA Marketer of the Year geoff Tan – are renowned for their marketing creativity. SPH’s flagship, the Straits Times, stages many charity and social events such as The great Ceo Charity Cookout and The Big Walk for Charity, as well as fitness days and tech shows. it also co-ordinates a blood donation drive, a writers’ festival, and awards and scholarships. New face this year is Jamie lim, 19, who collected S$10,000 and a one-year Maybelline modelling contract worth S$10,000. over the years, the event has unearthed many of the country’s top models. A ModEl oF PErFEction Jamie lim, 19, is the proud winner of The New Paper’s New face 2011 competition