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Panpa Bulletin : August September 2007
awards showcase Sponsored by PANPA 2007 Newspaper Marketing Awards WINNER The Gold Coast Bulletin, Queensland, Australia Judges' comments: "Concept was quite effective with good use of metrics. Circulation change is testament to event success." EVENTS: CIRCULATION 15,000 - 50,000 HIGHLY COMMENDED Illawarra Mercury, NSW, Australia EVENTS: CIRCULATION OVER 50,000 WINNER The Land, Australia Judges' comments: "Excellent use of marketing concepts and planning. Excellent marketing and com- mercial focus." HIGHLY COMMENDED The Dominion Post, New Zealand, Australia WINNER The Fiji Times, Fiji Judges' comments: "Colourful presentation appealing to young adults. Use of photos (people within the community) with which young adults can identify themselves. Well targeted. Effective measurements." YOUNG READERS: CIRCULATION UP TO 15,000 HIGHLY COMMENDED The Bendigo Advertiser, Victoria 38 PANPA Bulletin August-September 2007