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Panpa Bulletin : August September 2007
awards showcase Sponsored by PANPA 2007 Newspaper Marketing Awards WINNER Shepparton News, Shepparton, Victoria, Australia Judges' comments: "Clear consistent brand. Very clear objective and outcomes." BRANDING: CIRCULATION UP TO 15,000 BRANDING: CIRCULATION 15,000 - 50,000 WINNER The Cairns Post / The Townsville Bulletin, Queensland, Australia Judges' comments: "Excellent execution in short time frame. Early indications are of a very successful campaign." HIGHLY COMMENDED The Gold Coast Bulletin, Queensland & The Courier , Ballarat, Victoria, Australia WINNER The Age, Melbourne, Victoria, Australia Judges' comments: "Consistent use of brand and brand tag. A tightly defined idea with impressive change in circulation and positive perception. Good use of metrics." BRANDING: CIRCULATION OVER 50,000 HIGHLY COMMENDED The Courier Mail, Brisbane, Queensland, Australia PANPA Bulletin August-September 2007 33