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Panpa Bulletin : August September 2007
Wentworth Courier gets a facelift By Jack Beverley News has been returned to Page One of Sydney's Wentworth Courier in a slick front-to-back redesign that has seen a dou- bling of the story count, backed by a range of other improve- ments that include more letters and bigger sport and social sections. Dynamic page lay-outs, which feature new fonts and bigger pictures, have replaced set templates. "We've increased the news content significantly, whilst adding flair and personality throughout," said Cumberland Newspapers general manager John Webster. The change had been made "even though we have valued [ad- vertiser] David Jones' front cover commitment," said Webster. This would allow the paper "to tackle community issues more forcefully." A highlight of the expanded social section has been the intro- duction of contributed articles written by high-profile "Urban Goddesses", who comment on eastern Sydney's comings and goings. The fashion pages now feature items which are available locally and there is a full page entertainment guide. New real estate pages include information on who is moving in and out of the area and the strengthened general news covered is supported by a review page which analyses current local issues. Cumberland Newspapers editor Bob Osburn said the new de- sign (introduced on 22 August) along with more individual stories throughout the paper, "means more views aired, community con- cerns raised, and more action on issues that matter to our readers." News Limited Community Newspapers' design editor Simon Mellick worked with Osburn on the makeover. Mellick has previously redesigned the Dominion Post in New Zealand, the Mercury (Hobart), the Post-Courier (PNG) and The Manly Daily, as well as News Limited's stable of 106 community newspapers. News Limited acquired The Courier News Group, including the Wentworth Courier, from the Hannan family in April, 2007. The Courier titles were merged with News Limited's New South Wales community division, Cumberland Newspapers. The Wentworth Courier, 60 years old in September and called the "Wenty" by its readers, was Australia's first gloss-paper, full-colour community lifestyle publication. The 46,000 home-delivered circulation attracts strong advertis- ing support, particularly real estate. Demand has pushed the weekly paging average to 300. w Wednesday, August 22, 2007 n wentworthcourier.com.au n Established 1947 US mortgage fiasco hits Woollahra investments MEET OUR GODDESSES Any potential loss is something for all of us to be worried about ' ' --- Woollahra Mayor Keri Huxley NEWS 9 Kim O'Connor WOOLLAHRA Council has admitted a stag- gering $10.3 million in rate payers funds is in jeopardy as a result of council investments in the faltering US sub-prime mortgage market. Just two weeks ago, Woollahra Council de- clared publicly that $500,000 it has invested was at risk. On Monday night, that amount jumped to $10.3 million. Some councillors were stunned. "What we have is exposure of $10.3 million worth of investments which may not realise that capital value at maturity," general man- ager Gary James told the Courier. That $10.3 million investment in non-bank securities is now showing a paper loss of $1.5 million. Asked if rate payers should be worried, Mayor Keri Huxley said: "I think any potential loss of public monies is something for all of us to be worried about." Ms Huxley said Woollahra's investment portfolio was broad and extensive and the council had substantial material assets across the municipality. $10m in jeopardy OXFORD STREET BURGER UPROAR NEWS 3 RENTS SOAR ACROSS EAST NEWS 5 To page 4. Tell us what you think: firstname.lastname@example.org Mayor Keri Huxley yester- day: 'No increase in rates to offset any investment losses.' If you are hoping for a bonus this year, best you get those ad revenues heading in the right direction...upward! Sure, you can't do it all on your own, we understand that. The result may well depend in part (a large part) on the quality and confidence of the people you are counting on - your carefully recruited, hard working sales people. Why not 'turbo charge' them with a dose of targeted training specifically tailored to achieve the result you need? Build their level of confidence in their own ability Strengthen their understanding of newspapers Add to their effective-advertising knowledge Improve their communication skills We will add value to your team simply because of the proven and practical newspaper expertise available on our team... coupled with a lifetime of successful sales experience. Call today to hear how quickly and simply an affordable program can be prepared for you. 0417 709 099 email@example.com www.dianastowers.com We can make you look even better!