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Panpa Bulletin : July 2011
www.panpa.org.au The PANPA Bulletin | JULY 2011 | 17 Ferag Australia Pty Ltd Unit 6b / 190 –196 Bourke Road Alexandria, NSW 2015, Australia Phone +61 2 8337 9777 Fax +61 2 8337 9788 firstname.lastname@example.org w w w.ferag-australia.com HighspeedSetting Quick set-up times Fine adjustment while running HighspeedFoilwrapping 30,000 polybags per hour Automatic roll changer HighspeedFeeding JetFeeder: fast and dependable Wide format spectrum HighspeedRepair IRC Repair system High net output Highspeed Polybagging PolyStream 054_300_PolyStream_190x122_E_AUS 1 09.08.10 16:01 PRInT PROFILe HORTON MEDIA Mr Marshall recommends pub- lishers look at the cost-base of their entire business, including produc- tion, IT, operations and editorial. Journalist Margaret Simons pre- dicts a focus on niche journalism, or market-focused journalism – and a major newspaper might have “only have two dozen journalists” by 2016. “This will enable more niche pub- lishers to survive,” she says. Push to digital platforms As publishers grapple with costs and restructuring, another challenge is how they must re-educate their readers to pay for digital content. By 2016, executives argue, this debate will be long forgotten. Publishers see digital as more than that. Video offerings from SPH, News Ltd and Fairfax Media all indicate a desire to take the game to TV and internet pure-lays, producing video shows and giving advertisers a new way of working with trusted print partners. Video advertising gives publish- ers the opportunity to move out of the commodity world of clicks and views to offer scarce, premium-style exposure in either mass or niche properties. Credit Suisse analyst Jolanta Maso- jada says “there is now a focus on roll- ing out significant digital strategies”. Newspapers have no choice but to begin charging for content, she says. “Free has not been successful. Newspapers should explore a paid option, which means they can pro- vide more targeted advertising.” SPH’s flagship, the Straits Times, has long charged for premium web content but has been cautious about tablet consumption. CEO Alan Chan says his com- pany is reviewing a pay strategy for mobile devices but it will be part of a bigger, long-term view of the com- pany’s future. Veteran newspaperman Bob Cronin, editor-in-chief of the West Australian, says new technologies are always met with some suspicion in the newsroom. “I was around when computers first arrived in the newsroom. People had dire predictions for print back then that never eventuated,” he says. “We’re at a very interesting stage, but there’s no need to panic. “Tablet technology will just be- come part of the fabric of the indus- try” by 2016, he predicts. Mr Marshall adds: “If you’re a major paper, you should play to your strengths. So the Sydney Morning Herald is very strong on property, so a property app should be very suc- cessful for them.” Chief executive of The Australian and the digital arm of News Ltd, Ri- chard Freudenstein, says mobile and tablet platforms “represent a huge opportunity” for newspapers to take on television and radio. “Digital has bought newspapers millions more readers,” he told a conference recently. “This number is increasing rapidly as more people use mobile phones and tablets.” News Ltd recently made the bold de- cision to begin charging for premium content on The Australian’s website from October, with only so-called commod- ity news available for free. “There are many who are scepti- cal about our chances of success,” says Mr Freudenstein, “but it has the crucial combination of content and convenience.” The future starts now CONTINUED FROM Page 5 Where do you see the industry heading? Send us your comments at email@example.com HORTON Media, publisher of the provincial newspaper the Waiuku Post, has built a reputation as one of New Zealand’s finest printers. It recently won the top award for the best web process in New Zealand’s Pride in Print awards, which attracted entries from publishers and commercial printers. It won“Best in [web] Process”for its print- ing of the fortnightly publication, Sunshine Valley Voice – an Australian newspaper. “We’re thrilled,” said company chair- man and owner Matthew Horton. “It’s astounding that we won using cold-set against sophisticated operators with heat-set presses.” The award was achieved on a Goss Community press. Mr Horton said: “You can have the best machinery but it means nothing if you do not have the best people.” Horton Media, which has operations in Auckland and Queensland, loves a gong. In NZ, its team has collected 34 citations from the Pride in Print awards, including an incredible 17 gold medals since 2004. The tally makes it New Zealand’s most distinguished cold-set printer. Horton Media was established in 1997 by one of the families that founded New Zea- land’s largest daily, the New Zealand Herald. Newspapers are part of the compa- ny’s DNA. It publishes the NZ Truth and Queensland’s Sunshine Valley News, along with the Waiuku and Districts Post. It lays claim to being Australasia’s larg- est independent cold-set web printer. Its Goss Super Suburban Community press in NZ was bought in 1996and has since been upgraded at a cost of NZ$2 million. It comprises four, four high-colour towers, three mono units, and two SSC folders with quarter folders and one dou- ble-digest folder. The press drives can be split to create two printing presses. awards galore at Horton Colleagues work on the Goss Community press in New Zealand A Horton Media truck carries away the NZ Truth