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Panpa Bulletin : July 2011
Entertain your readers with a feature by the talented John Martin. Features by John Martin Le Cafe comic strip - available daily Junior Puzzlers trivia strip - available weekly Monster Kids Half Page - available weekly Monster Kids Full Page - available weekly Puzzle Play activity strip - available weekly Freecall 180 firstname.lastname@example.org www.a uspacmedia.com.au Call Marg ret for ideas Phone: 07 5553 3200 Email: email@example.com www.auspacmedia.com.au I NCREASEC I RCULAT I ON! The Australasian group buying scene has surged and publishers are riding the wave as SOPHIE TARR reports GROUP buying sites are the biggest bandwagon on the publishing road. Consumers can get anything from fountain pens to meat trays at steep discounts – but only if a critical mass of them want the deal. And often, they have just a day to put their money down. Group buying has become the hottest of digital media plays – and publishers such as APN and Fairfax Media are in the middle of the ac- tion. Fairfax runs Treat Me in New Zealand, while APN News & Media has GrabOne, which began in New Zealand last year and is now gaining momentum on the east coast of Aus- tralia, where newspapers have been an engine for promotion. The big global players, Groupon and LivingSocial, have been slow to put down roots in the Asia-Pacific, and that means there is no shortage of local alternatives, such as Cudo, Spreets and CatchOfTheDay. Many are at least part-owned by news media organisations. The most notable absentee is Australia’s biggest newspaper company, News Limited, though it has a partnership with Yahoo!7’s Spreets via its TrueLo- cal directories. Yahoo!7 is owned by Seven West Media, linking Spreets to another Australian publisher – West Australian Newspapers. Matt Crockett, of APN, says it is no coincidence that many news organisations have a hand in group buying and daily deals sites. “Part of the role of media com- panies is to have content that draws audiences, so you can then support advertisers to promote their prod- ucts,” he explains. As chief development officer for the biggest newspaper publisher in New Zealand, Mr Crockett is the man on point for GrabOne, in which APN has a 75 percent stake. He said the historical importance of classified advertising made online group buying a natural fit for news- papers. “We’re seeing a move to more ac- countable forms of advertising,” he told The Bulletin. “Group buying is one of the most accountable forms of advertising because you only pay if somebody buys your product. “It fits really well with a core plank of what media companies do, and so they’re attractive businesses in their own right.” Fairfax Media CEO Greg Hywood agreed the group buying business model of charging clients based on what is sold fits the current digital environment. “The days of being able to spread the message widely and expect a response to fill your coffers – it’s just not on,” he said. Though Fairfax is considering a partial sale of its New Zealand auc- tion site Trade Me, Mr Hywood told a conference it had proven enormously successful and digital transactions were now core to the company’s business. “The model that defined Fairfax for 150 years was essentially a mo- nopoly around print classifieds,” he said. “That’s fundamentally gone. So what Fairfax has done is, over the last 15 or 20 years, fundamentally redefine its business model. We are now a news media and digital trans- actions company.” Fairfax’s place in the highly competitive group buying race is complex. In New Zealand, Treat Me – the group-buying website launched in March as part of Trade Me – is up against LivingSocial, a US-based company that launched there two months ago. In Australia, Fairfax and LivingSo- cial are partners. They struck a deal last month that guarantees all LivingSocial’s online advertising will be spent with Fairfax digital properties. “In New Zealand, they’re our We’re seeing a move to more accountable forms of advertising” “ Matt Crockett, CDO APN News & Media Linnell returns to his roots FORMER Daily Telegraph editor Garry Lin- nell, who left News Limited in April after three years on the Sydney tabloid, has a new role. Mr Linnell will become national edi- tor for Fairfax’s Metro Media division in September. He will oversee cross-platform content and report to Metro CEO Jack Matthews. “I’m very excited to be rejoining Fair- fax where I started my journalism career back in 1982,” Mr Linnell said when the newly-created role was announced in June. “While media companies have chal- lenges, I think Fairfax with its foundation of independent quality journalism is well placed to prosper.” www.panpa.org.au 10 | JULY 2011 | The PANPA Bulletin Deal or Boost for norske nZ NORSKE Skog is set to install a 25MW geothermal power plant at its Tasman site, at Kawerau, New Zealand. The global paper giant expects the NZ$40 million plant to be in full opera- tion by 2013. Construction – due to start early next year – will be a boost for the local community, Tasman mill general manager Peter McCarty said. “Investment in generating infrastructure which uses a renewable geothermal re- source is a positive for all parties,” he said. Norske Skog hopes the new plant will be a money-saver for the Tasman mill. It is also expected to help provide a more stable operating environment for the pulp mill where most of the power is used – particularly over the winter months when residential electricity de- mand is high.