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Panpa Bulletin : July 2007
PANPA Bulletin July 2007 27 news Atex ramps up its software capabilities Through the recent acquisitions of Mactive and Unisys Media, Atex now has the world's largest digital advertising and editorial content management and multimedia software delivery capability. The company has nearly US$1 billion worth of software installed worldwide and supports in excess of 800 cus- tomers in more than 40 countries. Atex software solutions are designed to maximise the print, online, broadcast, mobile and cross-channel applications ca- pabilities of media industry organisations. Its software solutions encompass content management, advertising, circulation and subscription management, and hosted software as services applications. Recent Atex activities include a Mutli-Media Command and Sales Command installation for Fairfax Media New Zealand, including the Manawatu Standard and the Dominion Post. The Manawatu Standard Customer Services Manager, Michelle Nessling said "The Genera implementation has been fantastic; the enthusiasm of the staff within the Classified Department has boosted staff morale with the focus being upsell, upsell upsell in regards to our new colour capabili- ties. Overnight we have jumped from the 18th century straight into the 21st century." A Multi-Media Command installation has been completed at Allied Press, New Zealand, with a Sales Command installation underway. Both Fairfax Media New Zealand and APN Australia continue to expand its number of live operations using Atex solutions. Atex has also reached an agreement with Fairfax Media Australia to deliver a national multimedia advertising and content management system to service all heir Australian operations. The upgrade of Fairfax Media's current system will consoli- date all editorial and advertising systems used within the organisation. Fairfax Media CEO David Kirk said, "With his investment Fairfax Media is positioning tself to be the most efficient and effec- ive digital and multimedia publisher. This ingle Atex system facilitates cross-media elling and publishing. It will provide a trong and flexible foundation for our uture publishing initiatives." Atex CEO Asia Pacific Ross Wood added, Atex's latest generation multimedia pub- ishing solutions are proven and robust, and provide publishers with a host of new sales and operational opportunities". Further company and product-related nformation may be found at: http://www.atex.com c th Fd u th it ti s s sfu "A lip a in The increasing number of journalists killed in Africa because of their work has become a source of grave concern. The International News Safety Institute (INSI) recorded 199 journalists and support staff who have died at work in Africa between 1990 and 2006. Eighteen have died in just the first six months of this year, the worst situation since 1999. In this context, INSI, in association with the International Federation of Journalists (IFJ), recently launched Live News Africa, a guide to help journalists and other news professionals anticipate danger and to reduce risk during haz- ardous assignments on the continent. The 100-page manual deals with themes such as covering wars and other conflicts, disturbances and disasters, as well as cop- ing with kidnapping, medical emergencies and post-traumatic stress. Information in Live News Africa comes from professional safety trainers, expe- rienced African war correspondents and trauma specialists. "As our organisation cannot yet provide face-to-face training for all journalists in need, Live News Africa is a precious tool for news teams in dangerous areas," said INSI Director Rodney Pinder. "Most journalists at risk around the world are not international war corre- spondents but natives of their own coun- tries, working without proper training and equipment or any other protection." Live News Africa is a joint publication of NSI and the IFJ, supported by funding from he Swedish International Development Cooperation Agency (Sida). "It's a book that should not only be read by journalists and news staff but also by edi- ors and all the others media managers for hem to be more sensitised on the culture of safety," said IFJ Africa Director Gabriel Baglo. Copies of Live News Africa can be ob- ained from INSI's Headquarters in Brussels, e-mail firstname.lastname@example.org and from the NSI Africa Regional office in Senegal, email email@example.com An electronic version is available in English on the INSI website www.news- safety.com and the IFJ website www.ifj.org Any inquiries on this news release should be addressed to: Sarah de Jong at sarah.dejong@news- safety.com Gabriel Baglo at i afrique@ i afrique.org. Live News Africa -- a survival guide for journalists t e ItC bt t s t eIa E
August September 2007