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Panpa Bulletin : July 2007
Could be a Caxton -- inaugural winning ad The John Howard Ikea ad by Luke Crethar and Pete Baker has been an- nounced as the inaugural winner of the Could Be a Caxton competi- tion, established by the Caxton Committee and supported by The Newspaper Works, to recognise and showcase creativity on a more regular basis. Steve Back, Creative Director DDB Sydney and the inaugural judge of the Could Be a Caxton, said: "In the urry to embrace new media, I think we've all forgotten the power of a great newspaper ad. It certainly seemed that way when re- cently judging the rst Could Be a Caxton. Thankfully there was a glimmer of hope amongst the pile. A 'good ol' topical ad, a great idea, executed simply, to me one of the best uses of the medium. Even if you didn't see the John Howard Ikea ad, I'm sure most of you have heard about it. The ad attracted extensive media coverage on TV and radio. Not bad for a quarter page that ran once. My guess is, it Could Be a Caxton." For more information on how to enter the Could Be a Caxton competition and the Caxtons in general, visit www.thecaxtona- wards.com.au NZ Newspaper Advertisement of the Year Telecom's "Photo Message Your Half Time Order", has been judged Newspaper Ad of the Year. Matthew Swinburne and Helen Steemson, of Saatchi and Saatchi, collected the NZ$10,000 grand prize for this ad at a Newspaper Advertising Bureau function in Auckland.
August September 2007