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Panpa Bulletin : July 2007
ASX.com.au advertising is hot stock for Fairfax Digital Following the renewal of an advertising representation deal with the Australian Securities Exchange (ASX) website ASX.com.au, Fairfax Digital announced that the advertising inventory on this investment website has been met with unprecedented demand. Liam Walsh, General Manager Network Sales and Trade, Fairfax Digital said: "ASX.com.au's popularity with senior executives and the investment community means that advertising inventory is continually in high demand with some positions booked out for 12 months in advance. We've doubled sales over the past 12 months." ASX.com.au is Australia's premier destination for free and inde- pendent information about investing in the share market. The site is amongst the world's best when it comes to quality and depth of information, and reaches a highly desirable audience. Research shows that ASX.com.au attracts an active, online, finan- cial decision making audience of over 1.1 million unique browsers (UBs) a month. "The success of ASX.com.au's advertising sales is due to a combination of the reach and quality of content of the ASX website as well as Fairfax Digital's experience in business advertis- ing environments," said Walsh. The ASX website success coincides with the release of May 2007 Nielsen//NetRatings Market Intelligence data reporting that the Fairfax Digital network continues to be the leading provider of online financial news and information in Australia, with over 2.2 million UBs. The Fairfax Digital network provides advertisers with business and finance information including Business Day sections of smh. com.au, theage.com.au, brisbanetimes.com.au, tradingroom.com. au, moneymanager.com.au, ASX.com.au and directaccess.com.au. Fairfax Media breaks video record Just after midnight on 28 June, Fairfax Media set a record for video views across the Fairfax Digital network by recording four million views in one calendar month. The record result, achieved with two days left in June, illustrates the increasing role online video is playing in the media consump- tion habits of Australians as the news delivery mix evolves. News items which attracted strong interest included those cov- ering the Kerang crossing disaster, Pasha Bulker, Melbourne's city shootings and New South Wales' storms. "The newly-appointed positions of multimedia news editor in Sydney and Melbourne have resulted in strong relationships with the newsrooms, bringing about a collaborative approach which is feeding into our online success," commented Mike van Niekerk, Fairfax online editor in chief. "We've had our producers as far afield as Newcastle and Kerang filing back into base for rapid editing. This month for the first time we streamed live from a news event with footage of the Pasha Bulker being pummelled in a storm appearing online as it hap- pened. One of yesterday's top stories was video footage filed elec- tronically from a Sydney Morning Herald photographer in Oberon near Bathurst in New South Wales, demonstrating the value of what is possible with an integrated newsroom."
August September 2007