by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Panpa Bulletin : May 2011
Grow with Digital Solutions. The more efﬁcient digital printing sys- tems become, the more challenging the finishing process will be. Muller Martini develops innovative digital printing solutions that yield new growth opportunities for the graphic arts industry – for perfect binding, hard- cover production and stitching. The growing market for shorter runs offers the ideal platform for digital printing. Muller Martini enjoys successful partner- ships with key digital printing system manufacturers and, as the leading spe- cialist for in-line ﬁnishing, Muller Martini also offers ideal solutions for many new applications thanks to its comprehensive product range. Muller Martini Australia Pty Limited Sydney +61 (0)2 8707 7300, Melbourne +61 412 749 761, Auckland +64 (0)21 790 600 Fax +61 (0)2 9773 1245, www.mullermartini.com/au, firstname.lastname@example.org SigmaLine: in one operation from the roll to the ﬁnished printing product Visit us at PrintEx in Sydney 4th to 6th May 2011, Stand No. 1804 www.panpa.org.au PRINT CENTRE PROFILE: MERCURY, HOBART She's apples at the Mercury THE old days when aircraft would sit on the tarmac waiting for bundles of mainland Australian newspapers to be flown to the Apple Isle of Tasmania are long gone. The expansion of the Hobart Mercury's print centre has ensured airfreight expense to the island state's capital of Hobart no longer hits the bottom line of papers such as The Australian, Herald-Sun, and Fairfax Media's Australian Financial Review. More recently, the Mercury has been the host of the Single Width Users' Group (SWUG), annual conference. The centre uses up to 150 tonnes of paper a week now that it prints not only the Mercury but the mainland titles and an assortment of independent publications during a seven-day roster of two daily shifts. The team of 35, including 12 dedicated printers, produce up to 1.2 million newspapers and supplements a week. That requires a diet of 3,500 panorama plates, which are generated on two Agfa plate lines with a bender. Under print operations manager Ray Dow, the centre has built a reputation for high-quality colour work, regularly putting out 14 supplements that range in topic from the Herald Sun's cars guide to the Literary Review carried in The Australian. With the distant thunder of the press rolling in the background, Mr Dow says: "Since the new centre was establishedin 2009, wehave expanded our workload tremendously. "We work for all the major publishers and we pride ourselves on producing as good quality of work as anywhere in the region." At the heart of the print centre is a KBA Comet press with 6x8 couple print towers. Unlike a lot of News Ltd-owned sites, this is a single-web-width environment of 680 to 810mm. News tends to use double-width manroland presses. The publishing area features two Ferag stackers and double strappers with plastic wraps. There are another four paper-wraps for home deliveries. Additionally, there is a stick-on labeller used for newspaper and commercial work. Baldwin spray bars and impact blanket washers, plus a Technotrans water system and Planatol gluing for quarter-folds, completes the line-up of core equipment. Mr Dow says his team is constantly pitching for additional commercial work -- a common strategy of newspaper print sites these days as they seek to make their own contributions to the bottom line. The centre has a "passionate marketing team" and sales reps to make sure business keeps coming through the door, Mr Dow continues. He says his print team remains optimistic about the future of newspapers. "Print media will always be a part of our life," he says. "You can see that the large regional newspapers around the world continue to be strong and will survive because of their more local content. Maybe metropolitan newspapers will suffer a little more." The changes in the market place have "adjusted the thinking of senior management" and his company was at the forefront of "looking at ways to maintain our market leadership". Delegates of the Single-Width User Group who visited the Hobart Mercury's print centre recently The PANPA Bulletin | MAY 2011 | 19 Google changes to boost news hits GOOGLE is revamping the way its search engine ranks users' queries in what could prove to be a boon to newspapers. In an effort to guide users to more con- tent-driven websites, the search engine is reworking its search algorithm, chang- ing its current model that ranks sites by number of search terms. The engineer in charge of the upgrade, Matt Cutts, said Google aimed to direct users away from low-quality and spam websites. The new algorithm would direct search- ers to content that offered real reporting, research and in-depth analysis, and disre- gard content that uses "keyword-stuffing" techniques -- a form of writing that makes articles highly visible to search engines but is largely unreadable. Google News registers a billion clicks per month, directing users to various news sites. The new algorithm will look at how credible the user considers various news outlets, relative to each other. "We want to be sure we drive traffic to sources that create original journalism," said Mr Cutts. "We value originality." The change also means newspaper websites will now have a better chance at top billing on the site's search results. The New York Times' head of digital op- erations, Martin Nisenholtz, said he "ap- plauded the effort" to improve results to benefit credible news organisations.