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Panpa Bulletin : May 2011
www.panpa.org.au WINNING PRINT AWARD Winners of the 2008, 2009 and 2010 PANPA Awards for Technical Excellence in both single and double-width print categories (0-25k circ). Proud printers of the PANPA Bulletin. Join the winning team for best impressions...always. P. 1300 276 778 • E. email@example.com • W. apnprint.com.au The PANPA Bulletin | MAY 2011 | AN increasing amount of print technology will be imported from China as its quality of engineering improves, according to the global president and chief executive of Goss Interna- tional, Jochen Meissner. Traditional European market leaders, who predominant- ly hail from Germany and Switzerland, will migrate more press equipment manufacturing to China, but newspapers would not see a fall in standards, he said. Mr Meissner said Chinese printers were now “buying domestically-produced machinery when they see that it meets global standards”. China, together with India, are the world’s booming newspaper markets and are the most aggressive buyers of cutting-edge print technologies. Mr Meissner said some 50 percent of equipment manu- factured by Goss in China was already exported to the Unit- ed States, European Union, Australia and New Zealand. “This will only increase,” he said. “The Chinese buyer is discerning about technology and products. It has to meet certain standards, but they do not care where it is manu- factured. “In China, you see a lot of Audi A6s and 5-series BMWs, and they are all made in China. This trend will take hold for the capital goods sector.” Mr Meissner expressed concern for current circulation trends in mature markets and offered an adage as some advice: “You cannot starve yourself to survive”. He said publishers needed to “focus on the top-line” and many had to reinvent themselves to “stay competitive and pay for quality journalism”. “ This is where all suppliers can help,” he continued. “We must provide publishers with options to produce a variety of products of all different shapes and sizes to meet market needs.” He singled out the Wall Street Journal as the newspaper that had best achieved such a transformation. He believed the US market would continue to rationalise and finish with three influential national brands – USA To- day, New York Times and Wall Street Journal. These last two publications already have local editions for cities such as Chicago and San Francisco. In the print centre, buyers wanted faster and more com- pact machinery, he continued. Management was applying pressure to reduce commer- cial real estate costs and increase print speeds to extend capacity for additional work. Goss had responded to this demand, launching its Mag- num 65 2x1 format press which can produce 65,000 news- papers per hour. The first press of this type had just been installed at China Print in Guangdong province. He praised Australian newspaper printers for their focus on balancing core business with additional commercial work. Mr Meissner said publishers, such as Fairfax Media, were “several years” ahead of similar companies in America in this area. It was not unusual for a print centre to invest millions of dollars in additional print capacity, but then deny money to sales and marketing to drive the return on investment. “Yes, it is common,” Mr Meissner continued. “I believe this is where partners can help them achieve balance. Newspa- per publishers do not need to be a commercial printer, but it is valuable to have an additional revenue stream for this type of work.” NEW Fairfax Media chief executive Greg Hywood will be the keynote speaker at the Association’s annual Future Forum, to be held at Darling Harbour in Sydney from August 18-19. The Forum is free to all staff of member companies. Mr Hywood will outline his vision for the industry and the role of Fairfax Media in Australia and New Zealand. The secrets of how the Wall Street Journal repositioned itself to become the global poster child of the industry will be revealed by its Asia editor-in-chief, Almar Latour. Mr Latour will offer telling insights into how publisher Dow Jones has been trans- formed and what the future holds for a newspaper company that has energised print sales and launched the most envied subscription news site on the planet. One of the most popular speakers last year is returning – Earl J. Wilkinson. Chief executive of the International Newsmedia Marketers’ Association (INMA), Dallas-based Mr Wilkinson will provide a global view of the progress of newspapers and their digital enterprises in the past 12 months, offering case stud- ies of what works and fails. The world’s leading newspaper de- signer, Mario Garcia, will return after a four-year absence. Two newspapers that he has just re- designed – Lebanon’s An Nahar and The Hindustan in India – relaunched last week. Mr Garcia will discuss modern newspa- per and complementary iPad and mobile designs. For the first time, he will be available for one-on-one consultations with delegates who must pre-book his time through the Association. One of the world’s foremost newspaper researchers, Jim Chisholm, a columnist for this publication and analyst for the global organisation WAN-Ifra, is another out- standing speaker who will provoke and entertain. Local speakers will include editor of the Adelaide Advertiser, Mel Mansell, and edi- tor of The Press in Christchurch, Andrew Holden. The second day of the forum will offer expert-speaker streams for print and pro- duction, management, sales, marketing, journalism and photography. On the evening of the first day of the Forum, the Association will hold its an- nual Newspaper of the Year awards. hywood heads all-star line-up NZPA tributes flow Greg hywood . . . keynote speaker at the 2011 PANPA Future Forum DoN’t StArvE to SurvivE Jochen Meissner . . . “we must provide publishers with options to produce a variety of products of all different shapes and sizes.” UPSET staff and industry colleagues have turned to social media to voice shock and anger at the imminent closure of the New Zealand Press Association and loss of 43 jobs. Within hours of the decision, Facebook page “Save NZPA” was created. More than 400 people have joined the group. Staff are understood to be devas- tated. The prospective closure of the 131- year-old agency came when Fairfax Media said it would no longer sup- port the co-operative. This has left APN News & Media as the lone key stakeholder, which is an untenable commercial position. One former employee commented: “I lament deeply the closing down of such an important national distribu- tor of news. What now? NZPA was the last bastion of editorial independ- ence in this country. We are poorer for its loss.” Others echoed these sentiments: “That’s one way to fast-track the demise of newspapers as we know them. What a shock. What a crazy decision.” Another wrote bluntly: “This sucks. Really angry.” Staff were told of a review following the Fairfax withdrawal on April 6. The next day Fairfax-owned stuff.co.nz disabused those who thought survival a possibility, declar- ing the agency would close. It ran a video of Fairfax NZ executive editor Paul Thompson explaining how the agency had lost its value. He said Fairfax had boosted its own news-gathering, which had meant the agency was duplicating work. “We now need to make a deci- sion about investing in our own newsrooms, not in a shared news service,” he said on video. NZPA chairman Michael Muir, managing director of the Gisborne Herald, said the agency would “oper- ate as usual” until staff were given an update on April 29. Fairfax, APN and NZ’s oldest newspaper, the Otago Daily Times, jointly owned the agency. It began in 1879 as the United Press Association. At its peak 74 newspapers subscribed. APN is currently testing the feasibility of a new service with in- dependents, such as the Otago Daily Times, Gisborne Herald, Ashburton Guardian, Greymouth Evening Star and Westport News. we now need to make a decision about investing in our own newsrooms, not in a shared news service” “ Thompson explains NZPA pull-out: http://www.stuff.co.nz/business/indus- tries/4857641/News-agency-NZPA-to-close Trevor Allen NPA china, together with India, are the world’s booming newspaper markets and are the most aggressive buyers of cutting- edge print technologies” “