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Panpa Bulletin : March 2011
www.panpa.org.au The PANPA Bulletin | MARCH 2011 | 19 THE annual Single Width Users Group (SWUG) conference celebrates its quarter century an- niversary this year, with the 2011 event being held in Hobart, Tasmania from Friday 25th to Sunday 27th March. “This is the first time SWUG will be held in Hobart and we are looking forward to one of our biggest ever conferences this year with over 200 delegates expected,” says SWUG President Bob Lockley. Three international speakers have been se- cured, as well as a host of local talent who will gather to talk all things print. “We have a guest speaker coming out to talk about the trends emerging in Europe, as well as a speaker from the UK who is a spe- cialist on UV printing,” says Mr Lockley. “From the US we have a specialist coming out to talk about technical issues.” The annual Apprentice Report, the environ- ment, health and safety and the popular tech- nical workshops are on the agenda too. As well as two solid days of presentations and workshops each night offers delegates the chance to relax with print colleagues. On the opening night delegates will be wisped away on a night cruise down the Der- went River on a 100 year old cruiser, sponsored by Kodak. A site visit to the nearby Davies Bros print centre will kick off Saturday night with a dinner sponsored by Davies Bros and Norske Skog and the Annual Gala Presentation dinner, sponsored by Goss, will be held in the Tasman Room at Wrest Point. Check out the new SWUG website for more details at www.swug.com.au. New SWUG has swag of talent PRINT CENTRE PROFILE: CAPITAL FINE PRINT, CANBERRA A mighty Fine job WHEN millions of dollars of capital equipment sits in the shed, no publisher can afford to treat that investment as a cost of doing business. Print centres have to be profit centres in today’s industry. The bosses of these operations have become their own sales force – and at Fairfax Media, senior print executives are charged with winning commercial business. The revenue line has become just as important as the costs column for Barrie Murphy, general manager of the Fairfax-owned Capital Fine Print. And demands to be a multi- dimensional manager have never been greater. “Print sites have to be flexible,” says Mr Murphy. “Publishers face challenges and we have to be innovative. “Initially our presses were set up for standard formats, broadsheet and tabloids; but now we do half-wraps, pop-ups and stick-ons like Post-It notes. Every site needs the capacity to offer advertisers these services.” Mr Murphy says that together with his colleagues from around Australia “we sell our press time, and who prints it depends on the job”. “We are all charged at Fairfax with making sure we attract new business and the client gets the best service, regardless of whether my print centre does the work, or not.” Some 90 percent of press time at Capital Fine Print is taken by Fairfax newspapers across southern New South Wales. A total 57 mastheads are printed weekly. The press is a Geoman double- width, which consists of four towers and two folders, integrated with a FERAG publishing system. They rumble 24 hours a day on weekdays and can be heard next door at the home of the Canberra Times, a flagship Fairfax newspaper. “The Canberra Times underpins our operation,” continues Mr Murphy. One of the biggest weekly tasks for the 52 full-time staff is printing 530,000 copies of the Sunday Life magazine, an insert for the Sun- Herald in Sydney. “We can do variable web-width tasks, after we undertook in-house modifications,” Mr Murphy continues. “You might ask why the company doesn’t print Sunday Life in Sydney, but their presses are slightly older than ours, and it is not practical or economic to change every press line. So, we look for the best, most economical solution.” Colleagues still refer to the Canberra plant as “new”, but it was commissioned back in 1996. The centre has won awards for its colour work and is regarded as one of the most accomplished print sites in Australia. Mr Murphy says the secret to good colour work “starts with pre-press . . . in fact, it has to start with the person taking the photograph”. “If we get a bad result, we will analyse it. More photos are being taken with phones now, and that is a bit of a challenge.” Like many sites, they are armed with the latest CTP technologies and ad make-up and colour scanning are automated through CyberGraphics. Mr Murphy is fortunate he is able to discuss these challenges to quality with colleagues at the Canberra Times. “I attend management meetings and can talk through these issues with Rod (Quinn), the editor, and group ad manager Kylie Dennis,” he says. But Mr Murphy is quick to state that all clients, regardless of whether they are the next door neighbour, are treated with equal dedication. “We have strong workflows and practices that are all about creating a consistent, great quality product,” he says. Supported by executive colleagues like operations manager Jon Clarke, Mr Murphy is not always tied to the Canberra plant. He has had responsibilities for project management in print centres around Australia, and was part of the team that revitalised his company’s presses in Christchurch, New Zealand. Top-quality printing, innovation and listening to the needs of the publishers is one of the ways that Mr Murphy sees as keeping newspapers relevant when so much media is now consumed over the internet. “There will always be a place for newspapers,” he says. “You can see that when a big news story breaks. It’s all over every media, but people still want a copy of their paper. That is what heartens me about the future of our industry. I don’t think any of our printers are worried about the new technology. We’re focused on great printing.” On the front line . . . general manager of Capital Fine Print, Barrie Murphy, with the publishing room manager, Paul Muscat Welcome along the way to fully-automated newspaper production with One Touch, the revolutionary concept from manroland. At the press of a button, tasks are performed that previously required countless separate actions: for makereadies, production changeover, printing and maintenance. Each day we are moving a little closer to this goal. And with our autoprint newspaper presses, full automation is within your reach. manroland at PrintEx 2011 4–6May Sydney Convention & Exhibition Centre Visit us – Stand 4320 www.manroland.com.au Newspaper printers don’t have to lift a finger any more. Except one. The revolution in the pressroom has begun. With One Touch from manroland.