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Panpa Bulletin : March 2011
www.panpa.org.au The PANPA Bulletin | MARCH 2011 | 11 AGFA GRAPHICS Prepare for Take-Off. Agfa Graphics Australia & New Zealand Tel: 1300 364 396 (Aust) Tel: 0800 116 253 (NZ) Taking your business further is like flying an airplane. Agfa Graphics’s Newspaper Solutions will get you to cruising speed in no time, with a cost-effective, efficient prepress operation. Our service teams are always at hand to make sure you stay ahead of schedule. We know the flight plan: cruise at higher levels of quality and productivity and get more mileage out of your investment. We’ll help you get there with a full set of dedicated workflow solutions, unique screening technology and separation software to reduce ink usage, all part of the :Arkitex family. We have a fine selection of CtP solutions on board: the new :Advantage N, or the trusted :Polaris X, with a range of high-quality digital plates. Alternatively, sample our ecology-friendly chemistry-free violet plates. Agfa Graphics, the standard in newspaper prepress production. www.agfa.com/graphics Instant gratification “EVERYONE is a photographer now,” said Andrew Meares, chief photog- rapher and video producer at Fairfax Media’s Canberra bureau, Australia. “At the last federal election, newspaper photographers found themselves crowded out by radio reporters who were taking images and sending them back to their of- fices. They were beating us at our own game.” Rather than compete directly with this instant mobile phone coverage, Andrew chose to document the pe- riphery of the campaign trail itself using only the camera on his iPhone 4 and instantly publishing photos on Twitter. He processed the shots through an app which made the im- ages look like the Polaroid photos of a bygone era. “I did the Polaroid thing as a nod to a long-dead format of instant pho- tography,” Andrew said. The iPhone series was a self-com- missioned project. Andrew’s main job was to file high-res, hard news photos for use in Fairfax’s print and online properties. “It was a juggle to do both well and file as often as I could,” said Andrew. Andrew soon found out there was a huge appetite for this type of fly on the wall photodocumentary in such a heavily covered and choreographed election; his subjects included the press pack, in-flight meals, security personnel, and more. His innovative approach won him a Walkley Award for Best Online Journalism - Australia’s highest jour- nalistic honour. His coverage offered viewers a unique view on contemporary politi- cal life, which is now “so highly cho- reographed it leads itself to ridged and over manufactured news which is akin to propaganda”, Andrew reflected. “The iPhone images have a dis- tinct photographic grammar which is very different to newspaper pho- tography,” he said. Shooting on the iPhone, with its slow shutter speed, forced him to actively seek out different lights and frames in an attempt to capture the everyday life of the election cam- paign. “By the Beijing Olympics we had really conquered live photography,” Andrew said. “We were able to wirelessly trans- mit images in 30 seconds from the swimming pool to the newsroom. But during the election I didn’t have the luxury of being able to sit around on a laptop, so having a camera and amodem–intheformofaSIM card on an iPhone – in one piece of equipment enabled me to be mobile.” Andrew was adamant photogra- phers needed to be constantly inno- vating when taking pictures. “The series was not about the iPhone or any particular app, it was about having the ability to share the images and my experiences of the election in real time.” Press pack, in-flight meals, security personnel. . . Andrew captures a behind the scenes look at a contemporary national campaign trail Rebecca Leaver NPA Andrew Meares, chief photographer and video producer at Fairfax Media’s Canberra bureau