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Panpa Bulletin : March 2011
The PANPA Bulletin is the official publication of the Newspaper Publishers’ Association. The views expressed in The Bulletin are not necessarily those of the Association. Send all feedback to firstname.lastname@example.org ISSN 1443-7481 ©PANPA - 2011 Issue 282 of The PANPA Bulletin NPA Board NPA Staff Mark Hollands Chief Executive Officer Nick Evershed Editorial Coordinator Rebecca Leaver Editorial Coordinator Samantha Gibbens Cager Business Development Manager Lucy Tan Accounts/Administration NPA, Level 4, 69-71 Edward Street, Pyrmont, NSW, 2009, Australia Phone: +61 2 8338 6300 Fax: +61 2 8338 6311 www.panpa.org.au www.panpa.org.au CEO’s Column Mark Hollands CEO of the Newspaper Publishers’ Association Production: APN Print Yandina on a manroland Uniset 75 press Paper: 60gsm Norstar 80, supplied by Norske Skog Art Direction & Design: Jason Howard, Leader Community Newspapers Colour Management: Richard Maguire, Leader Community Newspapers Proudly printed by APN Print your pa rt ner PRINT PANPA thanks the following organisa- tions and people for their contribution in producing The Bulletin: Newspaper Publishers’ Association News p a p er Pu bli shers’ Assoc i a ti on 2 | MARCH 2011 | The PANPA Bulletin Editorial Time for digital to ‘show me the money’ DIGITAL revenues will become a greater focus this year as the major publishers respond to ongoing circu- lation declines. This is not a prediction for newspa- pers closing but a belief that pressure will increase on digital businesses to accelerate profitable growth and make up for diminishing revenues from other product lines. You can already see this trend with the latest Fairfax Media figures. Its digital arm was the only business unit to show double-digit growth. At 12.2 percent, it was hardly stellar for the digital sector but was in line with growth patterns at other forward-thinking newspaper companies, such as Axel Springer in Germany, the New York Times, the Financial Times and the Wall Street Journal, which are doing a bit better than the rest. More significantly, however, is Fairfax Digital’s profit of A$58m. That’s made on revenue of just $114.2m – a nice margin. It does not pay for much of its con- tent, and that helps significantly. The journalism comes from the metro and local media arms, which do almost seven times the revenue but with nowhere near the margin. Fairfax’s metros – the Sydney Morning Herald and The Age – haul in A$466 million in revenue but only A$2.1 million more in profit than its digital colleagues. Like so many newspaper publish- ers, print still carries the burden of investment and revenue, while digital continues to deliver superior margins. The Fairfax numbers illustrate the anatomy of a modern-day publisher in deep transformation, grappling with the digital information age and its impact on potentially legacy products. Challenges exist on all fronts. Newspapers need to hang on to relationships, circulation and their associated revenues, while digital properties need to put their foot on the gas and drive revenue harder be- cause it delivers kick-arse margins. The importance of this has been underscored by the recent circula- tion figures in Australia. When a top-selling daily shells 19,000 copies on quarterly year- on-year figures, a respected city broadsheet drops more than 6000 and a Sunday newspaper goes south by 26,000 sales . . . well, there is no point in denying or hiding from the challenge of marketing the benefits of our printed products and the value of our journalism. The strength through consolida- tion of Australian and New Zealand publishers makes our industry a good deal more resilient than those in the UK and US. Nevertheless, that does not negate the seriousness of the situation – and the exciting challenge we confront. Our societies are saturated in per- sonal communication, plus news and entertainment, and embracing con- sumer digital devices to deal with it. At the risk of this column endlessly repeating itself, our industry is go- ing to change; it must change much more than it has done already. Such upheaval will continue to challenge emotions and ingrained beliefs, yet those who resist are more liability than asset. Corporate leadership has an almighty challenge – collectively, greater than any single part of the business. It must model various sce- narios for their enterprise, if that is not happening already. Almost two decades ago, senior executives would sit in meeting rooms to be told by those “with the vision” that digital media would take over the industry, and that print was dying. I sat in some of these meetings and remember not only the evange- lism but the less-than-harmonious response from editors. That was a long time ago. Many of the predictions have come true. What has not happened yet for newspaper companies is the rise of digital as the main source of profit that can underpin other products, such as newspapers, which may not have the margins but can still make a solid contribution to the bottom line and to shareholder value. Publishers are no longer in an emerging digital market. Austral- ian and New Zealand newspapers started their web journeys 15 years ago. This market is real and people are making billions of dollars within it. Greater importance and focus must be applied to the evangelical predictions of digital executives that old-school newspaper hacks have been hearing for years. It’s time to ask: show me the money. Because where there is digital money, there are handsome profits that are good for everyone. Andrew McKean Norske Skog President Joe Talcott News Ltd Mar tin Simons APN Publishing, New Zealand Campbell Reid News Ltd Ross McPherson Shepparton Newspapers Chris Pash Dow Jones, Asia Pacific Vice-President Liam Roche West Australian Newspapers Ken Nichols Fairfax Media Anne Fussell News Ltd Matthew Sharkady Goss International Robert Whitehead Fair fax Media Focus will surely be applied to the evangelical predictions of digital executives” “ PAGE 20 INDEPENDENTS’DAY Small publishers’ battle plans PRINTERS IN PROFILE The team at Capital Fine Print PAGE 17 BACK IN MY DAY Mark Hollands learns the ropes Tragedy and heartbreak THE industry has been shocked and saddened by the loss of a colleague in the Christchurch earth- quake, killed as the walls and ceilings came down at the offices of The Press. The sight of destruction of that once majestic building in the centre of New Zealand’s second biggest city has reached into the hearts of every newspaper person in the region. The collapse of the CTV building made this trag- edy all the more terrible for the media industry. A gripping first-person account of how the quake shook The Press building was written by the newspaper’s music critic, Vicki Anderson. Incredibly, she wrote it on the night of the trag- edy by the light of a miner’s headlamp, sitting on her mother’s couch; her own house having been badly damaged in the quake. It was published by the newspaper’s website stuff.co.nz She wrote: “Halfway through the 6.3 quake, I wanted to see if my colleagues were OK so stupidly stuck my head out from under my desk only to be hit by a piece of roof. I said “F**k!” at the top of my lungs and it was drowned out by the sound of our building falling down around us. “Across the room from under their desk some- one was yelling “yahoo” like it was a fun ride. “I was certain we were all going to die. Things seemed to be happening slowly but quickly at the same time. “I had a fight over something stupid with my partner before I left for work.” Her deeply personal piece also recalled how her editor, Andrew Holden, had kissed her on the check as she emerged from the building. “A strong and stoic man, (he) kissed me on the cheekandashedidsoIsawhehadtearsinhis eyes,” she wrote. “His usually immaculate suit bore a smudge of dust on one shoulder. He wanted me to sit with his partner and their small baby while she breastfed, so I did so while simultaneously trying to txt my partner and parents with no luck.” Mr Holden is due to speak at the PANPA con- ference later this year. We had agreed he should talk about the challenges of editing a newspaper in a natural disaster. At the time, we all thought he’d talk about the quake that had hit his city last September, and the Pike River tragedy that had claimed 29 miners. In the PANPA Yearbook, he recalls editing his pa- per through the quake and overcoming incredible logistical challenges and admits the “one mistake we made was not to print enough copies. The pa- per sold out and there were arguments in the shops over who would get the last copy.” Last September, no one had died. This time, the people of Christchurch and our colleagues at The Press face tragedy beyond broken buildings and sold-out newspapers. THISWEEKONLY THISWEEKONLY J ina’s qu ality 4.00 99 EA 2 ONLY In theHeartofUPPERHUTT ł SouthendHigh StLOWERHUTT w ww .jina s .co.nz FamilyOwned& Operated 3308822 AG JuicyOmega PLUMS J ina’s qualit y LargeHass AVOCADOS J ina’s qualit y Fresh HalfRED CABBAGES J J THISWEEKONLY 3 .99 KG ONLY FREE CO NV EN IENT PARKING FORONLY C WEATHER A16 PUZZLES C16 TODAY SHOWERSCLEARBYAFTERNOON , THENF I NESPELLS WELLINGTONCITY H I GH19 LOW 15 HUTTVALLEY H I GH20 LOW 14 PORIRU A H I GH18 LOW 14 KAPITICOAST H I GH21 LOW 15 TOMORROW F I NEAPARTFROMMORN I NG CLOUD . N ORT HERL I ES DEVELOP I NG AUCKL AN D MA I NLY F I NE T AURANG A MA I NLY F I NE TAUPO CL OUDY , SHOWERS W HANGA NU I MA I NLY F I NE G I SBORNE SHOWERS NAP I E R/ HAST I NGS SHOWERS PALMERSTONNTH MA I NLY F I NE MASTERTON SHOWERS NEWPLYMOUTH MA I NLYF I NE NELSON MA I NLYF I NE BLENHE I M CL OUDY , SHOWERS CHR I ST CHURCH MA I NLYF I NE ‘A COMMUNITY IN AGONY’ 12 PAGES OFEARTHQUAKE COVERAGE Wednesday,February23,2011 www.d om po st .co.n z $1.60Fre i ght : (Auck l and , Tauranga , South I s l and)$1 . 90 wwww d.d om po stst c.coo.nn z ssdd ad ay , FFebebrruaryy232323,202020111111 W ednddn eses Cries from the rubble It was acity justlearningtosleepwithout fear. ThismorningChristchurchisin ruinsaftera magnitude6.3earthquake againtumbled buildingsandspirits. Butthistime at least 65householdswake withanempty bednever tobe filledagain. Editor of The Press Andrew Holden has had to steer his paper through yet another devastating tragedy WEDNESDAY,FEBRUARY23,2011 AUCKLANDEDITION $1.90 nzherald.co .nz CHRISTCHURCH QUAKE DISASTER Mon day - Sa t u r dayhomede li ve r ysubsc ri p ti on$9 . 30/week . Sou t h I s l and fr e i gh t cha r ge50c There are lots of bodies . . . just lying there, covered in bricks QU AKE CHAO S : RescueworkersonthePyneGou l dbu il d i ng , wh i chco ll apsed i ncentra l Chr i stchurch , tr app i ngworkers i ns i de . Inset : An i n j uredperson i scarr i edfromashatteredbu il d i ng . P I CTURES/MARKM I TCHELL ( ma i n ), TV3 OUR DARKEST DAY At least 65 people killed, with fears toll will reach 300 Frantic search for survivors after buildings crumble Why 6.3 quake caused so much more devastation ■ SPECIALEARTHQUAKECOVERAGE:A2,3,4,5,6,7,8,9,24;B1 PAGE 19