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Year Book : Year Book 2011
"The idea for the 3D cover was relatively simple. The Stratford Press as a community news- paper is all about reader en- gagement and so I thought the cross-walk shot would work on two fronts. Firstly, the average reader- ship of the paper is 35 years+ and thus more likely to get the concept and secondly, the lo- cation and positioning of the subjects work 3D perspective, what with the white lines on the road surface disappearing into the distance etc. It worked too, we got lots of comments pointing out the 'Abbey Road' connection. This edition was the sec- ond of our 3D editions the first being in October 2009, which was the first 3D newspaper in the world. In April when we produced the second edition, we were still the only news- paper in the southern hemi- sphere to have produced a 3D newspaper. Reader response has been fantastic, we had a huge me- dia response to the first one last year and our readership congratulated us on our world first achievement. Our com- munity and my team were very proud that little old Stratford Press had created a first for print newspapers and moreo- ver, managed to get two edi- tions out before any big daily in Australasia." STRATFORD PRESS GENERAL MANAGER GORDON GRAY-LOCKHART "One of the stories which had a huge impact this year was the story of Blair Retallick, an eight year old from Bohlevale State School in Townsville, who was being bullied on the school bus on his way home in March this year. He ran off the bus and straight into oncoming traffic where he was hit by a 4WD. Other witnesses on the bus had said the bully had threatened to kill Blair before he ran off the bus. Blair ended up in ICU, which is where we were able to take a photo of him for the front page. Luckily Blair made a full recovery. The story was picked up by the national press and received attention all over Australia. There was an enormous re- sponse from readers to this sto- ry with about 300 text messag- es and 60 letters and the school involved tightened its bullying policy. We had been running a campaign, previous to Blair's accident, on school bullying across North Queensland, so when this happened in March it reinforced our commitment to the cause and highlighted just how crucial fixing this problem is for our community." TOWNSVILLE BULLET EDITOR PETER GLEESON PANPA 2011 Year Book 15 EDITORS' CHOICE APRIL MARCH 3
Year Book 2010
Newspaper Industry Yearbook 2012