by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Year Book : Year Book 2011
THE MOMENTS THAT MATTERED IN 2010 6 PANPA 2011 Year Book Exciting and adventurous year awaits THE next 12 months promise to be the most exciting for the industry; scary-exciting in many ways. Conventional wisdom inside newspa- pers -- beliefs that have served us for 50 years and more -- are being cast aside; some say too quickly while others lament our lack of speed. The greater changes within our industry must be cultural; moving to an integrated multi-platform media organisation; not a newspaper. . .that has websites. . .and mobile and tablet apps. A recent survey conducted by the As- sociation that drew 400+ responses sug- gests employees are concerned and see newspaper publishers' ability to adapt to changing markets as the single greatest challenge. Our challenge is to recognise that society's increasing use of digital technologies is a win- dow into our readers' world. It is not Facebook, MySpace, Wikileaks . . . these are simply dig- ital products that may come and go. Our challenge is to adapt to changes in the behaviour of society. In America these past Christmas holidays, many shoppers were using their phones to price-check offers on the retail strip with competitive websites. This is yet another signal of changing behaviour -- and you can inter- pret it as a threat to big retail advertisers (old school thinking), or a business op- portunity for you. This example points to the imperative to understand the changing needs of our markets, and why -- not how -- we need to respond. Many respondents in our survey say the Association is focused too much on digital and needs to refocus on print. That's fair. I'd say the Association is more con- cerned with changing behaviours of read- ers and where they are going to consume content . . . and how publishers -- and staff -- need and can adapt. Right now, that conversation is about convergence of technologies, the mor- phing behaviours and needs of those we rely on commercially -- and the future op- portunities this brings. That said, there are a number of news- paper-related issues facing us in 2011. Press freedoms -- this never goes away. The violent oppression of media workers, suppression of information by governments, ridiculously restrictive me- dia accreditations, political and business spin doctors . . . all these and more con- spire against the delivery of truth. Quality of journalism -- this is our greatest asset. It cannot be quantified by the number of journalists in the news- room but by their quality. Print and digital -- in those compa- nies that have built two -- for very good reasons -- divisions, cultural bridges must continue to be developed. Adapting to change -- journalists need to invest in their future in the same way companies need to invest in their businesses. Those who want success will be those who forge their own future, not wait for the next internal training course. Reader empathy -- so much rides on the editor. Newspapers are an emotional purchase, often enhanced by habit. Love your reader, and your reader will love you back. But you can't love someone you don't know, or don't talk to. Sales and bookings -- each is differ- ent and knowing their influence in your ad department is a managerial imperative. Sense of industry -- we are so com- petitive it is easy to forget we are all part of a greater picture. I'd suggest that, for the most part, when a reader stops buy- ing a newspaper regularly, they are lost to us all. We need to continually sell the value of what we ALL do. Attracting the best people -- there can be few more important challenges. The best are attracted to companies with compelling cultures, visions and technologies that em- power them, not hold them back. Finally, thank you to everyone who has supported the Association through 2010. The biggest criticism which surfaced through the recent members survey is that the Association needs to hit the road with small, easily-affordable workshops. This is now a top priority for us in 2011. Make this year a great one. Mark Hollands CEO of PANPA Green ideas. . . The Association researched and surveyed the industry to produce a documentary and flyers highlighting the newspaper industry's green credentials Forging digital paths. . . The launch of the PANPA iPhone app showed that even small organisations can keep up with rapid, digital change A night to remember. . . 2010 featured the biggest ever Newspaper of the Year Awards, with a record number of entries pouring in Sports accreditation. . . The Association played a major role in lobbying to win back sports accreditation for newspaper and agency photographers, giving renewed access to certain sporting matches Proud to be green No native trees are used to make newspapers -- Only softwood plantation fibre is used to make newsprint All fibre used in making newsprint in Australasia is from waste: FOREST INDUSTRY WASTE -- thinnings and sawmill chips. Both of which would otherwise either be left to rot on the forest floor or be burnt RECOVERED PAP ER -- from the post consumer waste stream 1. 2. All newsprint suppliers in Australasia are certified for Chain of Custody and all fibre used is either from Certified or Controlled sources More than 76% of newsprint in Australia is recovered and reused -- the highest percentage in the world Recovered paper is recycled into newspapers and cardboard or exported to Asia where they do not have the softwood forest sources to draw upon 3. 4. 5. The major supplier of newsprint to the Australian and New Zealand newsprint industr y, Norske Skog, has set a target to reduce its CO2 emissions by 25% by 2020 -- This follows on a 25% reduction in emissions per tonne of output between 1990 and 2006 Using lighter weight paper is environmentally friendly -- Less fibre, chemicals, power and transport all translate into a smaller carbon em issions footprint 6. 7. fast facts about newspapers PRINTED ON Newspapers: an environmentally sustainable industry Newspaper Publishers' Association NPA Newspapers use wood fibres from plantation forests -- forests are part of the climate change solution: Newspapers need to kill myths because they don't kill trees The Future Forum. . . Featuring a host of international and local speakers sharing knowledge, the annual conference showed a renewed optimism across the industry
Year Book 2010
Newspaper Industry Yearbook 2012