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Panpa Bulletin : May 2007
PANPA Bulletin May 2007 35 digital Fairfax delivers more news to Optus Following the recent signing of an agreement between Fairfax Digital and Optus, Fairfax's business and nance news content is now available to Optus mo- bile phone customers. The agreement builds on Fairfax Digital's news relationship with Optus, extending its pro- vision of general news content to incorporate personalised business and nance news and information for Optus customers. Fairfax Digital CEO Jack Matthews said the deal cements one of the biggest mobile phone content deals in Australia. "Fairfax Digital leads the industry in develop- ing customised mobile content solutions, with the opportunity to take a similar approach to other distinct content categories,"he said. Meanwhile Henry Calvert, acting group director products, Optus Consumer, said Optus 2G and 3G mobile customers would be the rst users in Australia to view Fairfax's business and nance content on their handsets. "Customers will have the latest business and nance news delivered direct to their mobile phone whenever they want it," he said. "We've also made it easier for people to get information that is most relevant to them with our new business and nance personalisation features. Just by simply clicking a few buttons to set up their preferences, Optus customers can have news sent to them proactively so they don't need to hunt around for it." Fairfax Digital content available to Optus mobile customers includes: • Daily business and nance stories from the Fairfax Digital portfolio of publications including the Business Day properties of Sydney Morning Herald and The Age, Money Manager and Trading Room. • Data from leading exchanges including stocks, currencies and indices. • Daily market round ups: business win- ners, losers and the biggest movers. • Business essentials including how to guides, expert advice and stock tips. • Market reports served as daily video bulletins and premium Fairfax Digital audio podcasts from Alan Kohler and Michael Pascoe. In conjunction with CEO David Kirk's major strategic announcements on 26 April, Fairfax Media have revealed plans to implement a national publishing system from Atex. Hosted from Sydney, the system will coordinate almost 3,500 seats across advertising and content management Australia-wide. The upgrade will result in one of the larg- est centrally hosted publishing networks in the world. Fairfax Media CEO David Kirk said, "With this investment, Fairfax Media is po- sitioning itself to be the most efficient and effective digital and multimedia publishers. "This single Atex system facilitates cross media selling and publishing. It will provide a strong and flexible foundation for our future publishing initiatives." Fairfax media teams with Atex for multimedia publishing OneVision launches Workspace OneVision, a global provider of prepress software solutions to the printing and pub- lishing industries, has launched Workspace, a software tool that provides prepress operators with quick access and compre- hensive insight into prepress production workflows. According to OneVision, Workspace is a browser-based solution that allows printers and publishers to remotely monitor, track, manage, and control every job throughout the production process. Workspace serves as a remote moni- tor for Asura and Asura Pro, OneVision's flagship solutions that streamline and automate the preflighting, optimisation and normalisation processes in print produc- tion by automatically checking, correcting, and outputting to several formats, including PDF, EPS and PostScript. One Vision marketing vice-president Siobhan Towell says the company has made a dedicated effort to build a software tool for Asura and Asura Pro that helps pre- press managers and operators work more efficiently, by gaining a complete picture of many aspects of their production and publishing environment. "Our customers regularly tell us how Asura and Asura Pro save them time by au- tomatically spotting and fixing problematic files before they go to press, and they have also provided us with extensive feedback," she says. "The advances offered by Workspace are largely based on this feedback, and we feel the software is the next step in the evolution of our products." . . . the deal cements one of the biggest mobile phone content deals in Australia. "Fairfax Digital leads the industry in developing customised mobile content solutions, with the opportunity to take a similar approach to other distinct categories."