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Panpa Bulletin : May 2007
PANPA Bulletin May 2007 23 NEWSPAPERS@PANPA 2007 Day-long advertising workshop Design consult- ant and PANPA Bulletin columnist Ed Henninger is a key NEWSPAPERS@PANPA 2007 participant and will run a day-long ad- vertising workshop, which will examine advertising from throughout our region, look at ways of improving the power of ads and provide practical guidance and instructions for delegates regard- ing the best performing types of press advertising. Ed has been an independent newspaper consultant since 1989 and is the director of US-based Henninger Consulting. Ed will be available to pro- vide consultation services during his stay in Australia. His column on newspaper design appears regularly in the publications of numerous press organizations through- out the US and Canada. Early 2007, Ed released an e-book Henninger on Design: 52 weeks of design thinking to help you excel, which focuses on design principles, approaches and techniques for newspapers. Ed calls Henninger on Design a "brain book" because it encourages readers to think about how they design. He recently developed FasTrak, a redesign process created speci cally for smaller dailies and weeklies. Another of Ed's redesign programs, PowerWeek, enables a newspaper to be redesigned in only one working week. A third innova- tion Ed has developed is SelectDesign, aimed at redesigning speci c sections, pages or elements within a publication. He recently completed redesigns of The High Point Enterprise, North Carolina; the Jonesboro Sun, Arkansas; the Selma Times-Journal, Alabama; The Natchez Democrat, Mississippi; and The Tidewater News, Virginia. Ed's recent redesign of the Business Courier, Cincinnati, helped it earn rec- ognition as one of the top ve Business weeklies in the US. For Ed's full details, please refer to his Design Matters column on page 31 of this issue of the PANPA Bulletin. WORKSHOPS -- Monday, August 6, 2007 Photographic Workshop (half day), 9:00 am to 12:30 pm From Still Photography to Videography. Advertising Workshop (full day), 9:00 am to 5:00 pm Performance Enhancing Ads: Ed Henninger, Director, Henninger Consulting, USA. Technical Workshop (full day), 9:00 am to 5:00 pm Production Manager Essentials -- Quality Assurance: Alan Marshall, Joint Principal, iMedia Advisory Services, IFRA. Editorial Workshop (half day), 9:00 am to 12:30 pm Newsplex: The Fully Integrated Newsroom: Dietmar Schantin, Director, Newsplex, IFRA, Germany. Editorial Workshop (half day), 1:30 to 5:00 pm Redesigning to Win More Readers: Peter Ong, Asia Pacific Chapter President, Society News Design. CONFERENCE -- Tuesday, August 7, 2007 Plenary Sessions, 9:00 to 1:00 pm * The Year that Was. * Welcome. * Hon Steve Bracks, Premier of Victoria. * State of the Industry Address, Robert Whitehead President, PANPA. * Growing your newspaper franchise, Ravi Dhariwal CEO (Publishing), Bennett Coleman & Co Ltd, india. * Newspapers' New Value Proposition in the Multimedia Age, Eivind Thomsen Senior VP, Schibsted ASA, Norway. * What we can do for you. The Newspaper Works Delivers, Tony Hale CEO, The Newspaper Works. Plenary Sessions, 2:30 to 4:15 pm * The Newspaper of the Future, Reiner Mittelbach CEO, Ifra -- Maria Terrell Assoc Dir., INMA, USA -- Richard Freudenstein CEO, News Digital Media. Editorial Sessions, 4:15 to 5:15 pm * This Sporting Strife, Andrew Moger Media Mojos Consultancy, UK. Marketing Sessions, 4:15 to 5:15 pm * Best of the Best, Steve Hutton, PANPA Marketer of the Year Prize Winner 2006. Technical Sessions, 4:15 to 5:15 pm * Panel discussion: Maximise Return on your Insert Business, Bruce Stewart GM, IPMG Print Divisions -- Geoff Tan VP Marketing Division, Singapore Press Holding. CONFERENCE -- Wednesday, August 8, 2007 Plenary Sessions, 9:00 am to 10:30 pm * Changing Face and Pace of Newspapers, Mark Holland Dir. Sales, Asia Pacific Content Technology Solutions. * Inspector Gadget: Consuming Information in the Digital Age, Kareem Tawansi, Solentive. * You Don't Need a Press to Make Newspapers, lan Newton Editor, Perth Now -- Urs Gossweiler, Gossweiler Media. Editorial & Marketing Sessions, 11:00 am to 12:30 pm * Executive Briefing, Maria Terrell Assoc. Dir., INMA, USA. * Is the Daily Magazine the Future?, Larry Kilman Dir. Communications, WAN. * Multimedia: How Publishers Can Stay Ahead, Reiner Mittelbach CEO, IFRA. Technical Sessions, 11:00 am to 12:30 pm * Polybagging: It's all Wrapped Up, Muller Martini, Ferag. * The Booming Business of Inserts. Editorial Sessions, 2:00 to 5:00 pm * Convergence Strategies for Newsrooms, Dietmar Schantin Dir., Newsplex, IFRA. * Change Management in the Newsroom, Sarah Schantin-Williams, IFRA. * The Multimedia Journalist, Sharon Hill & Liz Bennett, News Ltd Staff Development. * User Generated Content: How Blogging & Reader Feedback Can Boost your Readership, Eivind Thomsen Senior VP, Schibsted ASA, Norway. Marketing INMA Sessions, 2:00 to 5:00 pm * Repositioning a New Format Product, Catherin Bradbury Managing Editor- Features, The Globe and Mail, Canada. Technical Sessions, 2:00 to 5:00 pm * Distribution: GPS, the Model Used by PMP, Andrew Williams, MD, PMP Print. Provisional Workshop & Speaker Sessions