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Panpa Bulletin : May 2007
18 PANPA Bulletin May 2007 news Gert Edlinger, the managing director of Osterreich, a new Austrian daily that blurs the lines between newspapers and magazines, was a key speaker at the World Newspaper Congress in June. Launched last September in one of the most concentrated markets in Europe, the compact, full-colour Osterreich mixes magazine and newspaper styles in one package, with several sec- tions printed on glossy paper and stapled on the spine. However, they are not typical magazine inserts: they are daily sections, with daily deadlines that are paginated and printed along with the other daily sections. To use both newspaper and magazine quality paper in the same publication, Osterreich and its printing partners had to develop an innovative printing and workflow system that allowed the use of both cold and heat set processes during the same printing run. Edlinger outlined the strategic thinking behind the news- paper's innovative format and content during the Congress's Shaping the Future of the Newspaper session, examined new print products, new digital revenue generation, the best advertis- ing strategies and the reorganisation of newspaper companies for the multi-platform newspaper. Other highlights at the Congress included: • the annual World Press Trends survey on circulation, reader- ship and advertising trends world-wide. • round-table seminars on digital media developments, young readership initiatives and press freedom concerns. • a session on the development of audience and revenues through print and online synergies. • lessons from one of the world's most prolific newspaper and website designers, Mario Garcia, who will examine successful strategies for appealing to readers in both print and online editions. • a presentation by strategy guru Michael Raynor, co-author of The Innovator's Solution and The Strategy Paradox, in a ses- sion dedicated to the prognoses of think tanks, pundits and research institutes about the role of newspapers in the future media landscape. • a session entitled We are Digital, which will examine the strate- gies of press groups which see print and digital activities as integral to the future of newspapers. • a presentation on the Newspaper Next project of the Ameri- can Press Institute, by managing director Stephen Gray, who will report on how US newspapers are working to reverse the course of declining revenues and shrinking readership The World Newspaper Congress was held in Cape Town, South Africa, from June 3 to 6. For more information visit http://www.wan-press. org/capetown2007. Daily magazine publisher heads newspaper talks