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Panpa Bulletin : May 2007
8 PANPA Bulletin May 2007 news Major new initiatives and changes PAGE WIDTHS A narrower, more reader-friendly page size for the SMH and The Age in 2008. Precise size to be determined but could be modelled on The New York Times. Current 578 mm cut-o retained. More details being announced towards end of year. The Age and SMH have been broadsheet for 152 years and 175 years respectively. PRESSES Narrower page widths will present a major engineering and product challenge at Sydney's Chullora printing (four MAN Roland Colorman presses) and Melbourne's Tullamarine centre (three MAN Roland Geomans). No costing yet available. NEW LOCATIONS Move to new Sydney headquarters at One Darling Island will bring "pretty dramatic" changes in the layout of the new news oor. In the "Newsroom of the Future" online and print editors will work on newsdesks across from each other. Editorial decisions will be made with print, internet and mobile options available. Strong emphasis on production of videos. (A slightly-delayed announcement about a new Melbourne location is expected in June. A similar "Newsroom of the Future" is planned). IT SYSTEMS A $20 million Upgrade to Cyber Genera to help meet the demands of the journalism and newsroom of the future, and drive new commercial growth. The Cyber Genera Editorial suite will be rolled out rst in Melbourne next year, with a phased rollout in NSW and across the company over the next three to four years. For editorial, Cyber Genera will eliminate ine cient and outdated work practices. Minimal retaining required. Multi-media capabilities allow for a story to be prepared for both print and online, and additional elements, such as videos, can be attached to the online story. For advertis ing, Cyber Genera will mean automation of existing manual tasks, support for cross-selling and the ability to supporting advertising strategies with new media opportunities such as email and SMS. TRAINING Major training program for most Sydney sta begins in June and in other locations later. Program will help prepare editorial sta with neces- sary new skills. Focus will be on how multi-media news gathering takes place; principles and techniques for video and audio news gathering; writing techniques for di erent platforms; basic use of di erent tolls that may be used to support publishing in various platforms, and ex Caxton Awards relaunched with the Works The long-running Caxton Awards were relaunched in Sydney last month by indus- try marketing group The Newspaper Works. Earlier this year, the organisational responsibilities for the Caxtons, which recognise great newspaper advertising, were transferred from News Limited, Fairfax and West Australian Newspapers to The Newspaper Works. Caxton Committee chairman Tom Moult said The Newspaper Works' involvement in the 32-year-old awards signalled the start of an exciting new era." Tony Hale, CEO of The Newspaper Works, said the Caxtons were a wonderful asset for the newspaper industry. "It is incredibly important for the news- paper industry to recognise, reward and encourage the creative community on the fundamental basis that better creative leads to greater advertising effectiveness." At the relaunch, Moult also unveiled several new initiatives designed to extend the presence of The Caxtons in the creative industry to further promote newspaper creative all year round. A new bi-monthly contest called Could Be a Caxton was announced. This is an offshoot of the annual Caxton Awards introduced to celebrate great newspaper creative. Newspaper ads that have ap- peared over the previous two months will be judged by highly regarded and awarded creatives. The winner of each Could Be a Caxton will be announced on the new Caxton website and profiled in the trade press. In addition, the winning creative team (the primary art director and writer) will receive free tickets to the 2007 Caxton Weekend, and automatically entered into the annual Caxton Awards. The 2007 Caxton weekend will be held at the Byron at Byron Resort in NSW from 26-28 October. The Newspaper Works CEO Tony Hale, Nationwide News Limited managing director Alasdair McLeod and The Daily Telegraph and Sunday Telegraph advertis- ing director Iain Schmidt-Weichert