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Panpa Bulletin : November 2010
www.panpa.org.au 26 | NOVEMBER 2010 | The PANPA Bulletin The giant in our midst THE publisher of all three major newspapers in West Papua is barely known in this part of the Pacific. Yet Jawa Pos is the largest media chain in Indonesia with 140 titles and 20 television stations. Some brand publisher Dahlan Iskan as an Indonesian Rupert Mur- doch. A former journalist, he took control of Jawa Pos in the eastern Java- nese city of Surabaya in 1982. Within five years had transformed the ailing daily of the same name to boost sales from 6000 to 300,000 a day. Today, it sells more than 500,000 -- more than double the circulation of the New Zealand Herald and compara- ble with Australia's top-selling Herald Sun in Melbourne. With an expanding multimedia empire -- it dominates the country's second largest city and challenges the established Kompas in Jakarta. Mr Iskan has also developed a Jawa Pos network, established an in- dependent newsprint mill and power plant, and erected skyscrapers in cities such as Surabaya, Jakarta, and Makassar. His dailies in West Papua are the Cenderawasih Post in Jayapura, and Radar Sorong and Radar Timika, pub- lished in a town near the Freeport McMoRan copper and gold mine. Iskan began his media career aged 24 in 1975, taking a job with a small paper in Samarinda, East Kalimantan. He joined Tempo news magazine a year later. Appointed as head of bu- reau by Tempo in Surabaya, East Java, he was later named by the magazine publisher, PT Grafiti Pers, as head of the Jawa Pos when Tempo took over the newspaper. Colleagues, such as Leak Kustiya, say Mr Iskan has a knack of keeping his finger on the youth pulse. "The group is constantly introduc- ing fresh ideas and isn't afraid to ap- point young guns to key jobs," says Mr Kustiya. "Most chief editors are under 40." Mr Kustiya is a beneficiary of Mr Iskan's style -- he was a cartoonist who has risen to become a daily newspa- per editor -- a rare feat indeed. Jawa Pos was the first newspaper in Indonesia -- perhaps globally -- to launch a special interest section for youth every day. Called DeTeksi, it was founded in 2000 and has grown enormously. The average age of its editorial team is 20. Many reporters, photographers and designers are students. Jawa Pos also has a special daily section for "new families" -- newly weds or couples with children aged under 10 (Nouvelle) and Life Begins at 50 caters for the growing older age group. The paper's slogan is "Selalu ada yang baru" -- We always have some- thing new. Mr Iskan is a believer in the role of his newspapers in their communities. Jawa Pos launched the Development Basketball League (DBL), Indone- sia's biggest student competition and built a stadium next to its Surabaya newspaper office. For inspiration and achievement in the modern economy, it has hard to surpass the example of Mr Iskan and Jawa Pos. Pacific Media Centre director Dr David Robie has returned from a recent sabbatical visit to Indonesia and several other Asian countries. This commentary was published on Cafe Pacific. Stunning success of Indonesia's Rupert Murdoch Enterpreneurial Indonesian publisher Dahlan Iskan . . . began as a reporter on a local newspaper The Jawa Pos group is constantly introducing fresh ideas and isn't afraid to appoint young guns to key jobs" Jawa Pos editor, Leak Kustiya " Winners get shake-up STAFF at the Sydney Morning Herald gather outside their building for a group shot to mark a second suc- cessive PANPA Newspaper of the Year title. A 32-page special supplement fea- turing photographs of celebrations at the awards night and those back at the office have been published as part of this edition of The Bulletin. A full list of results and judges' comments about the winners of the 64 awards are part of the coverage. Despite its successes, Fairfax Media has been making significant changes in its editorial leadership. It has promoted editor Peter Fray to editor-in-chief of the Sydney Morning Herald and its sister paper, the Sun-Herald, which won Sunday Newspaper of the Year. The senior editorial team at the Sun-Herald has dispersed to various parts of the organisation as part of the editorial management move. Editor Simon Dulhunty is now fo- cusing on digital products while act- ing editor Liz Hannan will become a columnist, replacing Miranda De- vine who jumped ship to News Ltd. At the Herald, senior deputy editor Amanda Wilson steps up to become editor. And if these changes were not suf- ficient, the Herald has continued to execute its re-design strategy, trans- forming its weekend broadsheet sections into tabloids, except its car guide. That leaves only the front of the book as a broadsheet. Similar changes have already been made for the weekday editions. It's not a new strategy. British newspapers made the move several years ago. Peter Fray says the trans- formation is based on feedback from reader focus groups. Whether its sister paper in Mel- bourne, The Age, makes the same transformation remains to be seen. Despite its successes, Fairfax Media has been making significant changes in its editorial leadership" " Winners ... Staff at the Sydney Morning Herald after the paper won Newspaper of the Year in their respective categories Putting the 'i' back in Independent UK publisher's of The Independent will launch what it claims is the "UK's first quality daily newspaper" in 25 years. The new newspaper will be named'i', and will go on sale next Tuesday priced at 20p. 'i' will be targeted at "readers and lapsed readers of quality newspa- pers, and those of all ages who want a comprehensive digest of the news in printed form". $US20m French publisher hand-out MORE than US$20m will be pumped into the newspaper industry to boost young readership in France. The money will come from the Cul- ture Ministry, which has subsidised French newspapers for young readers in various ways for decades. Industry standard for online ads A NEW tender for measuring audience engagement with online advertising in Australia, to an agreed industry stand- ard, is open to interested companies. The new data will enable advertisers to more effectively buy online media spaces, ac- cording to B&T. The Interactive Advertis- ing Bureau is running the tender. Papers with 'sensitive tentacles' JAPANESE publishers today completed their annual Newspaper Week, designed to help readers better understand the workings of journalists and their contribu- tion to society and democracy. An editorial in the Japan Times said: "In this age of rapidly changing tastes and in- terests, newspapers need to have sensitive tentacles to feel what people want. Professor David Robie