by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Panpa Bulletin : November 2010
WHEN I was appointed as social media editor for Fairfax New Zea- land’s Stuff website, there were only three others in similar roles around the world. Now, nine months on, it appears social media has reached its full ges- tation. Or at least, it probably should have. Globally, newsrooms have become aware of the online phenomena of new media, and most are in agree- ment that it is no longer considered a passing fad. In fact, almost every newspaper now frequently reports on stories which have either been found or de- veloped on sites such as Twitter and Facebook. It’s not just the big media compa- nies leading the charge with social media either. At one end of the scale there were the actions of the New York Times editor banning the word ‘tweet’, as a noun or a verb, from stories. At the other end, rural newspapers in New Zealand have used Twitter to connect to local communities and have not hesitated to introduce their newspaper readers to words popular in online social media circles. The best thing is that there is scope for every publication to feel their way through this emerging technology. Instead of searching around for their typewriters, yearning for the ‘good old days’ where things were inherently ‘better’, journalists – and most importantly their managers – need to stop patronising their read- ers by pretending something valid doesn’t exist in their community. Take the Canterbury earthquake in New Zealand in September. It was a prime example that showed the ben- efits of social media working along- side cracking newspaper coverage. Twitter was, without a doubt, where you found the first notifications of the quake. So much so that if you were far enough away – in fact only 100km away – a tweet would have travelled faster than the seismic waves of the quake. When the quake struck at 4.35am on September 4, I was shaken awake in my bed more than 440km away from the epicentre. My partner, quite excited after ex- periencing his very first earthquake, grabbed his iPhone to send a tweet and mentioned to me that people he followed in Dunedin, a further 700km away from us also felt it. The first tweet about the quake sent from a New Zealand news agency was sent by me, propped up in bed with my laptop, via the NZStuff ac- count at 4.57am. By then, readers had already left messages on Stuff ’s Facebook site. Liz Smith wrote “Big earthquake felt in Greymouth!” while other readers followed with their messages, often with strangers supporting each other. “Beckenham: no power, lost two chimneys, no windows broken but picture frames etc all broken,” wrote Kiona Renee Jones. “Good to hear no one is hurt. Take care of each other,” replied Olive- Ann Pene. At 5.11am, we put a call out via Twitter for photos and damage reports from readers. We received hundreds of emails from across the country and the first picture on the site was one sent from a reader’s phone. At 5.28am we posted the first link to earthquake story on Stuff ’s Face- book site – a story which received more than 23,200 referrals in a mat- ter of hours. The Facebook page became the source of the initial first-hand ac- counts of the quake. Fans joined the online community to share their ex- periences and read about how others fared. Traffic to Stuff ’s Facebook page doubled in the week following the quake, and remained at that level for an entire fortnight. In terms of fans to the site’s page, Stuff gained around 1105 in the 10 days following the quake, bringing the total fans across all accounts to more than 90,000. With Twitter, Stuff gained more than 300 new followers in the same period – at least double on what would normally follow. A reader, Arin Basu, later wrote on Stuff’s Facebook page: “It’s a brilliant story, good job, Stuff. The Canterbury earthquake is the first earthquake in the Web 2.0 era where the full strength of online social net- working was manifest.” Even international media agencies, such as CBS anchor Katie Couric, ad- mitted to following tweets from New Zealand to get the latest on what the situation was. Social media and journalism were put to the test with this story and from all accounts, passed. www.panpa.org.au 1 | NOVEMBER 2010 | The PANPA Bulletin Thought for the day! “Exercise your body and mind” Think and discuss all of the things you can do to exercise your body and your mind then make two lists. You can look back at your list whenever you feel bored and you will have plenty of great fun things to do. Adventure Players The Sport for Me When you’re an Adventure Player the fun starts with you! Cut this out, glue it in your book, add your stuff and let everyone look. The Sport for me Tennis is the sport for me I slam it down the line My backhand is so powerful It gets them every time When I’m playing rugby I pack it in the scrum I sidestep for an open space You should see me run I perform at gymnastics I balance on the beam The somersaults that I can do Go to the extreme Volleyball is all about The dig and then the set IjumpashighasIcango And spike over the net You should see me playing basketball I get heaps of baskets I dribble all around the court If I can’t score I pass it I try to get the batter out When I’m playing cricket I spin, full toss or bounce it in I always hit the wicket My footwork is amazing A soccer ball I can control I get it past the other team And score the winning goal I can smack a drive As far as you can see You should see that golf ball y When I hit it off the tee You can swim or run or do Martial Arts Whatever sport you play Just make sure you exercise Each and every day You can play any of the games or even perform the sports rhyme. It’s important to practice the basic skills like throwing, catching, kicking and hitting at least three times a week. If you have no one to play with you can hit or throw a ball against a wall and practice. Remember to keep your eye on the ball at all times and don’t be afraid when it comes at you. When playing with a group it’s always a good idea to explain the rules. The best game is one where everybody knows the rules. It’s a good idea to set the rules at the start so everyone understands clearly how the game works. It doesn’t matter if you win or loose, it’s all about having fun. My Rhyme My game My expression session Freecall 1800 firstname.lastname@example.org www.a uspacmedia.com.au Call Margret for ideas Phone: 07 5553 3200 Email: email@example.com increase circulation I NCREASEC I RCULAT I ON!Puz zles for Kids! The golden era of social media destruction in Christchurch created a storm of comments on social media sites Geer McDonald Social Media Editor stuff.co.nz The golden era of social media Geer McDonald SoCIAL MEDIA SPECIAL REPoRT