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Panpa Bulletin : November 2010
The PANPA Bulletin is the official publication of the Newspaper Publishers' Association. The views expressed in The Bulletin are not necessarily those of the Association. Send all feedback to email@example.com ISSN 1443-7481 ©PANPA - 2010 Issue 281 of The PANPA Bulletin NPA Board NPA Staff Mark Hollands Chief Executive Officer Nick Evershed Editorial Coordinator Rebecca Leaver Editorial Coordinator Samantha Gibbens Cager Business Development Manager Lucy Tan Accounts/Administration NPA, Level 4, 69-71 Edward Street, Pyrmont, NSW, 2009, Australia Phone: +61 2 8338 6300 Fax: +61 2 8338 6311 www.panpa.org.au Andrew Leighton Norske Skog President Joe Talcott News Ltd Martin Simons APN Publishing, New Zealand Campbell Reid News Ltd Ross McPherson Shepparton Newspapers Chris Pash Dow Jones, Asia Pacific Vice-President Liam Roche West Australian Newspapers Ken Nichols Fairfax Media Anne Fussell News Ltd Matthew Sharkady Goss International Robert Whitehead Fairfax Media www.panpa.org.au CEO's Column Mark Hollands CEO of the Newspaper Publishers' Association Production: APN Print Yandina on a manroland Uniset 75 press Paper: 60gsm Norstar 80, supplied by Norske Skog Art Direction & Design: Jason Howard, Leader Community Newspapers Colour Management: Richard Maguire, Leader Community Newspapers Glen St Leon, Fairfax Media Proudly printed by APN Print your partner PRINT PANPA thanks the following organisa- tions and people for their contribution in producing The Bulletin: Newspaper Publishers' Association Newspaper Publishers' Association A NEW ERA FOR FIJI TIMES 2 | NOVEMBER 2010 | The PANPA Bulletin PAGE 7 Editorial NEWS Ltd marketing director Joe Talcott has been re-elected as president of the Newspa- per Publishers' Association for a second year. Mr Talcott's re-election, together with vice-president Liam Roche, of West Australian Newspapers, occurred at the annual meet- ing of the association held on August 27 in Sydney. The make-up of the board changes slightly with the resignation of the Asia President of Norske Skog, Andrew Leighton. He will be replaced by Andrew McKean, who is a vice- president at Norske Skog. Mr Talcott paid tribute to the contribution of Mr Leighton, saying: "Andrew and Norske Skog continue to be great supporters of the industry and the association. "I would like to thank Andrew for his work for NPA, and his support for the small team at the association." At the annual meeting, Mr Talcott told members the association was back to a strong fiscal position that had been underpinned by a fiscally-responsible approach to member services, such as the annual Future Forum, the PANPA Bulletin newspaper, newspaper and advertising awards, the Yearbook and the ezine; plus the group memberships of leading publishers. The association had also changed its fiscal calendar year to July-June to integrate with membership dues. Mr Talcott said the association had report- ed a small net gain in membership numbers this year, reversing several years of negative results based on the consolidation of the in- dustry. Members heard the association had made significant contributions to increasing aware- ness and education of the industry's environ- mental credentials, as well as protecting free speech and the public's right to know. Mr Talcott said that after extensive work with publishers, the Australian government and major sports administrations, the associ- ation was now the secretariat for the Code of Practice for Sports News Reporting -- a world first agreement that protected the rights of newspaper and digital journalists at major sports events. Talcott re-elected as NPA president Re-elected: Joe Talcott opening the 2010 PANPA Future Forum Time for ethics debate FLEET Street loves to think of itself as the bastion of print media where quality and sensationalism live side-by-side, feeding the insa- tiable appetite of the British public for world affairs, insightful domes- tic political debate, football and more football, plus a good dose of celebrity bonking. Its best days in print are probably behind it. Fewer Brits read newspa- pers than since World War II and Fleet Street is now geographically splintered to all corners of London. Circulation battles continue, as they always have done in that mar- ket. Right now, the Daily Express and the Daily Star are trying to make gains by undercutting the price of The Sun and the Daily Mirror. But it is not business as usual. In an effort to grab readers and internet audiences, the journalists at Rupert Murdoch's News International are initiating a string of so-called un- dercover sting operations to reveal, on video, the misdeeds of those of power and influence. The charge has been led by the News of the World, which uncovered Sarah Ferguson demanding a cool £500,000 for a business meeting with her ex, Prince Andrew. Then came the spot-fixing sting where the journalists revealed how cricketers manipulated the game for the profit of gamblers. Down the corridor, at sister pa- per and quality journal, The Sunday Times, its journalists decided to have a crack at the sting game, too. They have shaken the football world by capturing on video football officials willing to take a bribe for their vote on who should host the 2018 World Cup. Global sports officials seeking bribes, who'd have guessed. It is somewhat churlish to com- plain about the outcome of these so- called investigations. The immediate public good has been served. We all thought we knew cricket was fixed, and now we definitely know. The journalists have been clever. They've picked targets that would create global, not just local head- lines, outrage and inquisition. But their ethics are debatable. In this region, journalists are ex- pected to identify themselves and their newspaper or organisation. That's clearly stated in various eth- ics codes of companies, unions and also in the ethical guidelines of this association, which were released last month (see page 24). As a publishers' association, we put a caveat on this stipulation, stat- ing that the "public good" should be given priority in appropriate circum- stances. One may ask whether one editor's circulation boost is society's "public good". Had the British journalists identi- fied themselves, the video-stings would be impossible to conduct. There's disquiet in the UK that The Sunday Times' sting will hand the 2018 FIFA World Cup to the joint Dutch-Belgian bid. How can that be in the public good, unless you're a Stella-drinking Ajax fan? If this is a virtuous form of jour- nalism, then why do local print journalists leave the secret-camera business to TV hacks trying to nail fake weight-loss gurus? My colleague Rebecca Leaver spoke to editors and investigative journalists on where they stood on the issue. They are split down the middle, regardless of their job role, on the ethics of such stings. A couple of investigative journal- ists said an industry debate was overdue on the issue while others complained that sting-journalism was a short-cut method. The News of the World -- the western world's best-selling Sunday newspa- per -- over stepped the mark with its now well-documented phone hack- ing of politicians, celebrities and royalty. The video-stings are a step back from that. It's easy to understand why jour- nalists favour the sting operation. Too many events are spun and manipulated -- and journalists tire of the PR and BS and want to write the truth about society. When you are faced with an army of flaks, whether covering politics, business or sport, this becomes terribly difficult. So, will British print journalism's new fascination with the video-sting find favour in this region? And how will readers and those who are stung react? In the next few months, we may find out. The PANPA board, taking effect on January 1: Joe Talcott, President (News Ltd); Liam Roche, Vice- President (WAN); Martin Simons (APN News & Media), Campbell Reid (News Ltd), Robert Whitehead (Fairfax Media), Ken Nichols (Fairfax Media), Ross McPherson (Shepparton News), Chris Pash (Dow Jones), Matt Sharkady (Goss International), Andrew McKean (Norske Skog) Too many events are spun and manipulated -- and journalists tire ofthePRandBSand want to write the truth about society" " UNDER THREAT PAGE 8 World-wide press freedoms FUTURE FORUM WRAP PAGES 20 & 21