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Panpa Bulletin : March 2007
16 PANPA Bulletin March 2007 news Fairfax launches Business Day Fairfax Digital launched Business Day on- line and in print on March 19. According to Fairfax Digital, Business Day will provide reach, news, analysis and investor information that surpasses standards set by existing non-subscription business news sites. To coincide with the first phase of the launch, The Sydney Morning Herald and The Age have renamed their business sec- tions Business Day. The smh.com.au and theage.com.au business sections will also be renamed Business Day. Fairfax Digital Business Day CEO Jack Matthews said Business Day will be a must-read online destination for anyone wanting the most well-informed view on business news as it happens. Breaking news will supplement in-depth reporting and analysis from a range of publications and live market data. "The launch of Business Day will provide business readers with an unparalleled national news service in the online business and finance arena," he said. "As Australia's biggest news and infor- mation publisher, we are proud to intro- duce such an informative and up-to-date online offering that will appeal to our exist- ing 1.5 million unique browsers of finan- cial news and information. Importantly, it will also attract a wider national audience of business decision makers, executives and investors. "The rebranding of the business sections in The Sydney Morning Herald and The Age builds on the recent successful re-brand- ing of the business sections of Fairfax's New Zealand newspapers --- a move which has been met with strong reader support --- and signals an even stronger commitment from Fairfax to business news and comment. "The launch of Business Day, along with the re-naming of Sydney Morning Herald's and The Age's business sections, illustrates the next step in our ongoing integration of business reporting and demonstrates Fairfax Media's commitment to online and print." Matthews believes that Business Day will attract Fairfax Digital's existing business audience --- the largest in Australia. "This audience, strategically secured through Fairfax Digital's broad base of business products (including smh.com.au and theage.com.au's business news sites and equities orientated sites like Trading Room) and enhanced through the compa- ny's mass-reach partnership with ASX.com. au, will present a host of opportunities for advertisers targeting business and finance environments," he said. The first phase of Business Day will see Fairfax Digital's NewsBreak technology ag- gregate business and finance news from a se- lect list of news sites globally to give readers an all-round view of business developments. The website will be promoted to Business Day's target business and investor audience using several communication channels, including outdoor advertising, radio and online advertising, to create brand awareness, build traffic and acquire newsletter subscribers. Business Day users will eventually be able to access a personalised premium offering where they can select expanded content, data and tools that suit their particular investment needs. Cyclists choke city - If you're sick of this, call 0401 06* ***" This headline over a Sydney Daily Telegraph report about city peak-hour traffic being blocked for an hour by 1000 protesting cyclists earned the paper a severe rap from the Australian Press Council. "It is difficult to imagine a more grievous invasion of individuals' privacy than to print their phone number in a headline and then encourage readers to call and complain," said the council's adjudication on a com- plaint by reader Mark Robinson. The council also found that the report was not balanced. The headline resulted in the organiser of the protest ride by supporters of Critical Mass, a loosely structured international cycling group, receiving about 200 calls, 140 of them abusive or threatening. The Telegraph's opening paragraph read: "These are the selfish fools who ruined last night for thousands of people by causing maximum traffic gridlock in Sydney." As well as the issue about using the phone number, Robinson complained to the council that the November 25 report had been unfair in that the use of such phrases as "selfish fools" did not distinguish between fact and opinion. In its response to that charge, said the council's adjudication, The Telegraph "agreed that an opinion had indeed been expressed in the news story but argued that this is now done routinely". Its justification for publishing the organ- iser's phone number was that Critical Mass had no contactable head office, denying motorists the opportunity to complain to the group. But the complainant had told the council that Critical Mass ran a 24-hour internet info-line where anyone could leave comments. "In an era where commentary increas- ingly trespasses upon news reports, fact and opinion need to be distinguishable, the introduction of opinion into a news report makes it essential for the report to provide all the facts necessary for readers to judge the validity of the opinion," the council said. "This news article fails this test. No com- ment was published from government or the police who permitted the protest ride. "The opinion expressed in the report is not a breach of council's principles in that, by its obvious bias, it distinguishes itself as that of the authors who are cleared identi- fied by their by-lines. "However, the council's principles say that where individuals or groups are singled out for criticism, news reports must be fair and balanced. Since only the cyclists were criticised in the article, without publication of a balancing response, the council consid- ers the report was not balanced." * In a point-scoring item it ran on the Press Council adjudication, a Sydney Morning Herald blog finished up with this par: "To discuss the story with Andrew Carswell and Luke McIlveen, the journos who wrote it, you can reach them via the Tele switch on 02 9288 3000." APC upholds cyclists' complaint By Jack Beverley