by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Panpa Bulletin : March 2007
PANPA Bulletin March 2007 9 news email them directly to printers. "One can see the cost-saving potential, but what does it mean for newspapers? I suspect it means increasing homogenisation and everything which comes with it --- mid- dle-of-the-road, grey, blandness. "Anyone with the slightest experience knows that a paper is shaped and given its character in the subs room --- where stories and pictures are selected, placed and rewritten, headlines and captions crafted, and potentially controversial matters either left in, blown up, binned or rendered bland and safe. "The difference between a good newspa- per and a great one is, firstly, the quality of its subs room. "Can one subs room produce different newspapers for different audiences in differ- ent places?" "If O'Reilly sees that his major asset is a newspaper brand, then one has to ask if this brand can keep its unique character if it is produced in a sausage factory." "With the exception of the magic of writing and editing news ... almost every other function, except printing, is location-indi erent. No reader knows where the page is made up. No reader understands or cares about where telesales or marketing are located." Independent News & Media chief executive Tony O'Reilly, commenting on outsourcing in the company's annual report. Pagemasters -- ready to deliver By Jack Beverley Pagemasters, the wholly-owned AAP subsidiary lined up to do the out- sourced editorial production of pages in Auckland for APN News & Media's New Zealand newspapers, has been providing "page ready" services to newspapers and magazines for the past 15 years. The Melbourne-based company has a staff of more than 50 and supplies weekly and daily TV guides to every daily metropoli- tan and regional newspaper in Australia. The company also provides page-ready racing form guides, daily stocks and shares tables, weather pages, crosswords and com- ics pages. In recent months, its client base has been growing rapidly in Hong Kong and New Zealand, where APN is already using some of its established services. Promotional material currently being run by AAP for its expanding offshoot, claims that Pagemasters offers a "complete publish- ing solution". "Television guides, share market pages, comics and crossword pages, racing form guides ... these are the 'must-have' sections of any newspaper," says the promo. "And, arguably, they are among the most important because if they're wrong, editors are soon informed by their readers. "Publishers will tell you the devil is in the detail. A massive amount of time and energy must be spent top ensure the detail of these pages is absolutely spot-on. "As editors spend more time and energy to ensure the general content mix of their newspapers is all it should be to maximise circulation, they are entrusting the creation of these 'detail' pages to Pagemasters. "News and magazine pages are edited and prepared with text, images, art and listings to the point where they're ready to print. Such is the value, many editors regard Pagemasters as an outsourced editing desk. "This is not a blind leap of faith. Pagemasters has been living and breathing this detail for more than 15 years --- pains- takingily checking and double-checking lines of information that readers depend on. So there is trust and comfort that Pagemasters will get it right. "Now, Pagemasters is creating completed world and national news pages, enter- tainment pages, and complete insert TV magazines for a range of regional newspa- pers, drawing on the news and images from Australian Associated Press." The organisation operates "a range of hours that accommodates deadlines across various time zones". Pagemasters managing director Bruce Davidson believes major changes in newspa- per staffing practices are imminent. In an interview he gave to The Australian, Davidson said technology was now allowing some examination of how editorial production could be done more efficiently and better. "As newspaper face financial pressures, with advertising revenues being moved into other platforms, such as the inter- net, the agency [Pagemasters] can play a significant role in the health of regional newspapers, in particular."