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Panpa Bulletin : September 2010
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To find out more and see how you can help our environment, visit the Publishers National Environment Bureau online at www.pneb.com.au recycling is just the beginning 1 | SEPTEMBER 2010 | The PANPA Bulletin www.panpa.org.au AP‘ripe for disruption’ A NEW online news distribu- tion service aims to replace traditional newswires, directly targeting Associated Press. Scott Karp, founder of Pub- lish2 news exchange, said he wanted to “disrupt an enemy of the newspaper”, naming the Associated Press, which is a not-for-profit, US organisation that supplies many of the larg- est newspapers in the Pacific region. “It is the world’s largest news organisation but a monopoly,” he said. “An obsolete, inefficient monopoly ripe for disruption.” Publish2 provided an “open, efficient, scalable news platform” that draws content from a wide range of free online publications into a single newswire service. Mr Karp conceded there were areas in which AP was unique “but when it comes to say, cov- erage of US business, there are many other sources for that, and there’s no reason why it should all be bundled together.” “It’s really AP’s role as a mid- dle man in the distribution of content, both to newspapers and other media outlets, we’re aim- ing at.” His business has already at- tracted a series of articles in the United States and been the focus of editors at WAN-Ifra, the leading global association for newspaper editors. Publish2 offers to syndicate content from websites and allow publications to add their content to the service, setting their own licensing conditions. There is no charge to subscrib- ers as the business looked to ex- pand its network, Mr Karp said. Publish2 has content to its “newswires” from ProPublica, the Pulitzer-winning non-profit organisation, the Huffington Post Investigative Fund and blogs such as Mashable. It has won several awards, including the inaugural Gannett Foundation Award for Techni- cal Innovation in the Service of Digital Journalism, and Knight- Batten Innovation Award, from the Knight Foundation. Mr Karp said Publish2 could also be used by newspapers that syndicated content. “They’re already [sharing] in states across the country (US), in cooperatives they’ve set up directly. But it doesn’t scale. They’re emailing content back and forth.” Paul Colford, director of cor- porate communications at AP, said: “There is always room for another idea.” He said AP had advanced “many initiatives in league with its members”. He said AP had offered mem- ber newspapers’ stories on the mobile platform, with millions of app downloads, long before Publish2 had launched. AP has facilitated and stream- lined content sharing among its member news via a “member marketplace on AP Exchange, our innovative content portal,” he said. Publish2’s Mr Karp said: “We realise we’re going to run along- side AP for some time to come.” “We’re not charging, but content owners can and then we take a transaction fee. “When we roll out the licens- ing sale system, we’re going to give as much flexibility as pos- sible.” And newspapers have already begun to use free content from his service, including articles from AOL site, Daily Finance. exchange of ideas ... Scott karp, of Publish2 wants to facilitate newspapers licensing content to each other Nick Evershed NPA When we roll out the licensing sale system, we’re going to give as much flexibility as possible” “ Growth still our destiny, says PwC A NEW report predicts continued growth in revenue for the Australian newspaper industry up to 2014 despite constant “doom and gloom” commentary. A compound annual growth rate for all media will be 5.1 per cent, largely due to increased consumer spending, ac- cording to the PricewaterhouseCoopers Entertainment and Media Outlook 2010-2014, released on Wednesday. Newspapers will enjoy a 1.8 per cent annual growth rate. PwC’s David Wiadrowski said growth in the newspaper sector would come from digital publishing. “Online, within newspapers and the whole media sec- tor, continues to grow,” he said. “At the moment the split between online and print is probably 80-20, by 2014 it’s going to get closer to 50-50. “One of the challenges is monetising (digital content), and this is where the industry needs to innovate. The emer- gence of people starting to charge for content is getting some traction.” It’s no secret the Australian newspaper industry has fared better than the UK and US in recent times, which Mr Wiadrowski said was due to economic conditions. “It’s a tale of two halves, really,” he said. “Although ad revenue declined by 8.2 per cent, consumer spend grew.” He said there were “early signs” ad revenue was likely to recover. “A lot of marketing budgets are coming back,” he said. “ There’s more confidence.” The National Broadband Network was a major focus of the report. Mr Wiadrowski said in a statement: “The National Broadband Network should be an enabler for businesses to empower consumers through greater choice and more competitive broadband prices. “With machines in homes becoming smarter, people sharing information through social networks, and data being stored in clouds, the appetite for content and speed strengthens.” High-speed broadband connectivity is an opportunity to satisfy consumers’ growing appetites.” Nick evershed - NPA