by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Panpa Bulletin : September 2010
www.panpa.org.au Ideas to create Facebook matters: It has grown exponentially, from 200 million people 1.5 years ago to 500 million people. Brands and media companies typically don't know how to use social media. They don't understand what is hap- pening with their content in this online world. I will have the first exclu- sive results from an Australian analysis -- and it will shock people. Content trends: There is a big "info-graphics" movement in Eu- rope. This is where you animate a diagram but in a very fast and scalable way. You can build them with two people -- around one per day -- with high-quality 3D graphics, graphs and animations. It's like a big article that you work your way through in a non-lin- ear fashion. Also, there are some really interesting things coming out of Facebook marketing, where companies have used Facebook applications as actual content for articles, which is quite amazing. iPad magic: User experience is key. (In developing The Austral- ian's iPad application) we spent a lot of time thinking about the best use of the device and working out from a branding perspective whether to go for a print style rather than an on- line style. The decision was to make it an enhanced version of a print service. Launching products: It's not always wise to launch everything all in one go. It's good to break it up. For The Australian, video and image galleries are all coming up. Measuring success: There are a number of measures: one is getting into the top 10 on the Apple apps store. Another is the level of engage- ment in the app -- not so much the number of downloads but making sure you are getting people in there regularly, and they are spending 3, 4, 5, 10 minutes at a time in the app. This is a better measurement than just downloads in some respects. Jan Rezab Co-founder, HungryMobile IF you believe we create our own future; that we are in charge of our own destiny, then the deep transformational changes within the media industry are exciting. How newspaper companies reshape their busi- ness and remodel their products is a process that has started but not concluded -- these are amaz- ing days. Our guiding lights through this process must be our clients, the technology innovations that envelope us all, and the skills and experience of those who think deeply and purposefully about possibilities and future directions. Those individuals are all too rare but a handful have come to the PANPA Future Forum to share their victories, war wounds and -- ultimately -- their wis- dom to inspire us all. Newspapers are the foundation on which qual- ity journalism is created, and now we must dis- cover how to take our most treasured of skills into the realm of digital and mobile, combining at all times our deep regard for the societies we serve, and commercial reality. Design, quality and innovative thinking today are at the heart of tomorrow's successes. The 2010 PANPA Future Forum, as always, attracted those who believe in the exciting possibilities that lie ahead. Audience turn-ons: Personalisation is one of the biggest trends . . . people want to control their viewing and ensure it meets their needs. People want to watch what they want, when they want, and over a device of their choice. I only see this trend towards personalisation intensifying into the future. Platform Innovation: Foxtel will launch 30 channels over Microsoft's Xbox Live. We will also make the entire video store available via broadband to over 780,000 internet-ena- bled FOXTEL IQ boxes in our customers' homes. Newspapers' adaptability: From what I can see many news- papers in the UK are fascinating in terms of how they are focus- ing on what readers want; becoming distinctive; introducing new revenue models; offering their services across multiple devices. In the US, the Wall Street Journal's internet edition is a superbly functioning new model and the mobile application is simply the best application I have come across for reading a newspaper on your mo- bile device. The Australian on the iPad is an excellent offering - I read both avidly each day. News caviar: What people want when they buy a newspaper is really close to caviar, because you don't really need to buy caviar and you don't really need to buy a newspaper to know what's going on. If you are willing to pay for a newspa- per, you want something with a fantastic concept and design to help you to sort out what's going on around the world. 'i' has very short articles on news and in- depth analysis on four to six subjects every day. We also had features on what to do, what to buy, what to eat, what to drink. The key is that everything is very well written - that's why we called it news caviar. Advertisers'impact: We invested in new advertising formats, moving towards a mixed editorial and advertisement content for consumer-related stories, similar to what Monocle does in London. Content that helps consumers sort out what are the best mobile phones, the best cars, and so on . . . Associated brands will pay a lot of money to be close to that content. Newspapers always guide people on what to read, what to see in the theatre; so today, we are able to have independent information but make money out of our trust and heritage. Kim Williams CEO Foxtel Lee Silverman IBM Asia-Pacific Alex Burke, Managing director of TigerSpike Past errors: Newspapers mistakenly responded in the early days to the digital challenge by setting up separate business units to address emerging channels, rather than considering it as an alternative delivery vehicle. This leads to a duplication of effort, poor technology and no reasonable way to picture the relationship with loyal subscribers and new customers. Operational adjustment: In the US and Europe, there is the recognition of that mistake; first due to the internet bubble, 9-11 and then the GFC. Finally, businesses are taking a single, unified, editorial and advertising view. The Australian's online and print is now under one leadership -- that's an example of how the (new chapter of) transformation is beginning. But transi- tion with a disparate business model is much harder than starting that process (with an in- tegrated organisation). Martim Avillez Figueiredo Former editor-in-chief 'i' in Portugal -- the European Newspaper of the Year 10 | SEPTEMBER 2010 | The PANPA Bulletin Special report by Rebecca Leaver