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Panpa Bulletin : July 2010
www.panpa.org.au The PANPA Bulletin | JULY 2010 | 21 We can all make a di erence MANY consider our industry to be an environment "success story". Being the best in the world at newspaper recycling, now at around 77 per cent, has involved the entire industry. Australian newspaper and magazine publishers, together with Norske Skog, Australia's leading newsprint producer, have all played significant roles. We have set in place pro-active environmental national initiatives voluntarily. Australia was the first country to have a national newspaper recycling database, established by News Ltd in 1990. It is also unique in developing a national "voluntary" recycling plan for old newspapers and magazines, endorsed by the government. Our industry's shared vision has been to advance recycling and ensure we are environmentally re- sponsible. More than A$150 million has been invested in newspaper and magazine recycling alone. Some of the significant outcomes include: Establishment in 1995 of Austral- ia's newsprint recycling industry by Australian Newsprint Mills, now part of Norske Skog Newspaper recycling rising from 28 per cent at the beginning of 1990 to around 77 per cent today The Publishers National Environ- ment Bureau (PNEB) was formed • • • in mid-1990 and includes all major Australian publishers: ACP, APN News and Media, Fairfax Media, News Ltd, Pacific Magazines, PMP and West Australian Newspapers. The industry "National Envi- ronmental Sustainability Plan" was formulated by the PNEB and Norske Skog. The plan was negotiated between the industry and ANZECC (Australia and New Zealand Environment and Conservation Council). It is being renegotiated to extend to 2015. It has supported more than 100 recycling initiatives and promoted household newspaper and maga- zine collections with a A$1 mil- lion a year advertising fund Old newspapers continue to be safe to compost, burn or bury. The inks remain safe. The pigment used in black ink is carbon similar to that used in liquorice. You would need to • read 100 copies of a paper in one sitting for the ink to have a toxic effect. Further, no heavy metals (as defined in Australian Standard 1647, Part 3-1982) are added to process colour inks. Plantation softwood (Pinus radiata) and recycled paper are used to make newsprint in Australia. Norske Skog uses forest residues from softwood plantations. These residues are mainly thinnings, which are juvenile trees removed to al- low the remaining trees to grow to maturity and then be harvested for construction, furniture and joinery. Leftover branches or waste saw- mill chips are also used. Norske Skog uses Chain of Cus- tody for all its wood supply. This ensures all wood can be traced back to responsibly managed forests or plantations, reinforcing transparency and enhancing credibility. The Norske Skog mills also sup- port forest certification. For exam- ple, 50 per cent of the fibre used at the Boyer Mill in Tasmania is certi- fied wood (to the Australian Forest Standard) and by January, 90 per cent of Boyer wood will be certified. For some time, publishers have been working to address climate change and be more efficient. In 2000, Advertiser Newspapers was the first business to sign on to the South Australian "Challenge one hundred" list of companies committed to reducing greenhouse gases as part of the Federal Govern- ment Greenhouse Challenge pro- gram. It has reduced its greenhouse gas emissions by 5.6 per cent over five years. News Ltd's climate change pro- gram, One Degree, commenced on June 25 2007. News Ltd set an ambitious goal of being carbon neutral in 2010 and has so far reduced emission by 6.8 per cent. More details of carbon emission and major achievements in water use reductions, energy efficiency, waste reduction and responsible sourcing of materials can be found on the PNEB and PANPA websites. The industry has invested much effort and capital to improve our environmental performance. In tackling environmental chal- lenges, just as we produce newspa- pers, magazines and websites, we can all make a difference. Environmentally conscious ... 76.9% of all newsptint used in Australia is recycled Dr Wilkins is manager of Environment and Climate Change at News Limited r Tony Wilkins Newspapers make amazing progress to reduce their impact on the planet Wood Fibre Summary Status Certified Wood (PEFC/AFS OR FSC) 48% Chain of Custody Yes* Wood Fibre from forest residues or industry by products 100% Recovered Paper 22% Our industry's shared vision has been to advance recycling and ensure we are environmentally responsible" " Nothing vended, nothing gained PUBLISHERS are poised to deploy newspaper vending machines with Fairfax Media, West Australian Newspapers and News Ltd hoping the new trend for credit card micro-payments for items such as music will also embrace the daily newspaper. Rob Billington, head of Cir- culation and Marketing at West Australian Newspapers, said his company had doubled to six the number of vending machines it is testing on Perth streets and in transport hubs. "The trial is going reasonably well," he said. "It's very early days. Our primary locations for them are around public transport, airports, and key precincts. High foot traffic areas are key." Newspaper vending machines are prevalent in markets such as the United States but there has not been as much use this side of the equator. Mr Billington said the move to- wards vending machines was due to changing customer behaviour. "In the past we've tended to rely on our traditional retail channels," he said. "We've noticed that in those traditional outlets, customer frequency is changing." So far, sales had been the equivalent of a "third-tier retail outlet", he said. In New Zealand, The Press in Christchurch has had three machines since 2005, with two installed in Christchurch airport. John Parry, manager of news- paper sales at The Press, said he was "very pleased" with the three "Adimac" vending machines, al- lowing them to sell newspapers at all hours. One of the biggest changes in vending machine technology has been the ability for machines to take credit card payments. Mr Billington cited this as an im- provement in the "convenience" for the customer. Bill Raven, senior vice-presi- dent of sales and marketing at vending manufacturer Bellatrix, said the ability for readers to buy papers using their credit card could increase sales by up to 8 per cent. Bellatrix machines are being tested by the West Australian, Fairfax Media and News Ltd. "It's all about making it easy for the customer to access your product," he said. The Courier-Mail, owned by News Ltd, and Fairfax's Sydney Morning Herald declined to com- ment on their trials, saying it was too early to discuss results or intentions. Targeting commuters . . . the New Zealand Herald's vending machine, in a 'Park and Ride' commuter station ck Evershed NPA WEST Australian Newspapers has won the industry's most pres- tigious award for print quality, sponsored by the world's leading organisation for newspaper and media publishing, WAN-IFRA. As a result, The West Australian, Seven Days and the West Weekend Magazine have been admitted into the exclusive Inter- national Newspaper Quality Club for 2010-2012. Liam Roche, General Manager of Group Operations and Infor- mation Technology, said: "This result is a tribute to our production team. They have the print plant operating at a high level of excel- lence. "This delivers a major benefit to advertisers and readers. "The print quality enhances the visual impact of our award- winning photography. The reproduction quality generates excel- lent results for advertisers." The Perth-based company will receive the award in October in Hamburg, Germany. A total 162 newspapers from 43 countries entered the compe- tition to be admitted to the Quality Club. Each entrant must print a series of test elements and submit newspapers and magazines from throughout production runs over four months. This is the only worldwide quality benchmarking test for newspaper printing, and runs every two years. The evaluation process is divided into two parts: The measurement of the printed IFRA Cuboid test element over the four-month competition period with a minimum 624 out of 720 points needing to be achieved. A general print quality analysis of two copies of each publica- tion is carried out by experts with a minimum 416 out of 480 points to be achieved. Mr Roche said: "All aspects of reproduction and print produc- tion that are of relevance to colour quality are presented in a detailed audit report. "This confidential evaluation report, which includes a techni- cal description of the methodology used in the analysis of the results, offers a highly informative technical assessment of the production process." The feedback was a great guide to "how you can improve your processes", he said. "It provides motivation and justification to staff members for the introduction of required changes." • • WAN scoops global print honour