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Panpa Bulletin : July 2010
www.panpa.org.au An ITW Company SMG 50/55 * Up to 70 cycles per minute. * Touch Panel: Strap tension easily adjustable. * Simple technology, few moving parts * Constant strap tension for various products. * Simple coil change. ITW have fully automatic machines for continuous operation. Strapping machines for new or existing production and packaging lines. ITW has a strapping machine solution suitable for every application SMG 20S/25S For small and narrow products. Construction is robust and compact. For use as a stand alone or integrated into conveyor systems. SMG 10 High performance Swiss made machine using 5-6 mm plastic strap. For small to large packages. Strap tension adjustable with push button operation. Mobile ready to use anywhere. Simple technology means few moving parts, easily accessible maintenance (without tools). The ITW Advantage. Machine, Strap and after-sales service as a total package. Industrial Packaging Toll Free Tel: 1800 685 824 Toll Free Fax: 1800 066 508 Email: email@example.com Sales Representation throughoutAustralia Internet: www.strapex.com Visit us at PANPA Future Forum 2010 stall # 5 The PANPA Bulletin | JULY 2010 | 19 The Australian -- News Ltd THE Australian iPad app aims to capture the look and feel of the printed newspaper with the home screen emulating its front page, complete with large masthead, a clear hierarchy of headlines, splash, picture-story and so on. The app, developed with help from the Wall Street Jour- nal, has a cleaner lay-out than its print or web counterparts. Ads are confined to full pages, which emerge when swiping your finger across the iPad screen to move between stories and sections. The app is in its early stages, and no one at The Australian is saying any different. It lacks a multimedia com- ponent and several sections are missing, including Media, the first one I looked for. I am surprised at its absence - ad agency-types love to read about themselves, and this was an opportunity to showcase the paper's capacity to innovate and lead the market. Perhaps, some of the limita- tions dissuaded The Australian from going out to market too hard. For example, there is no way to resize the text, or zoom in. This is a negative as the default font renders fainter and smaller than the print version. Despite the limitations, the app is a good first iteration of a news app which is sure to evolve in future. Price: A$4.99 Sport & Style -- Fairfax Media WHEN the iPad was an- nounced, various videos of magazines using the new plat- form appeared online, showing embedded videos, interactive content and multimedia ads. Sport & Style from Fairfax Media is a magazine app with all these bells and whistles, even more so than Wired magazine, which promised all this with its early videos. This magazine has made good use of photography, including behind-the-scenes video footage of photo shoots -- and provided complete 360-degree scans for fashion ads, and linked appro- priate images to video. The quality of navigation is a big plus -- swipe left and right for a page-by-page experience, or pinch to zoom outwards to see every page of the maga- zine in a grid view. There's also the "scrubber" bar down the bottom of the page, for quick navigation from one point to another. The text is a bit small and faint in the default view; it looks as if the pages have been taken straight from the magazine, and made smaller to fit on the iPad screen. Other magazine apps, such as Wired, have re-designed their layout specifically for the iPad's screen size and resolu- tion. Wired's default text size is comparable to print. You can, however, easily remedy the text-size problem in Sport & Style with a pinch- to-zoom-in, or switch to plain text using a button at the top of the page. It's this plain text option I'm particularly taken with. It renders the magazine copy into a single column plain text page that is readable if you find multi-column magazine lay- outs too distracting. For publisher Lisa Hudson and her team, this is a good start on a new platform. Price: A$2.49 It's all 'Appening THE PANPA iPhone app has been submitted to the Apple store and may well be avail- able by the time you read this. Developed by WoodWing, a PANPA member, the app was commissioned as a case study in converting existing news assets -- such as a web- site with news, opinion, and video content -- into an iPhone application by a third-party developer. WoodWing specialises in branding and customising their "newsreader" app for specific publications, and has previously worked with news- papers, such as the Malaysian Reserve. The process we went through was straightforward. We had our designer pro- vide the graphics -- a splash screen, logos, preferred icons and colour scheme. Then, we had to provide each of the categories for the app, and choose wheth- er to fill them automatically from an RSS feed from our website, or manually using an online system. We opted for the RSS feed because it automated the process, drawing the con- tent from our website. It re- quired some re-writing of the code, but not much. We also wanted to make our videos available, hoping it would just work -- and it did. This was due to the fact our videos go on YouTube, which recognises devices like the iPhone. Websites using a flash- based video host would have a more difficult time with video on the iPhone. An app of our own The Australian's iPad app, pic- tured with the newspaper edition The cover of Fairfax's Sport & Style app A quick ramble through two local newspaper iPad apps Nick Evershed - NPA