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Panpa Bulletin : July 2010
Celebrating c NEWSPAPERS around the region have been celebrating their triumphs in the 2010 PANPA Ad Awards. With more than 220 entries, the 27 judges recognised the professional achievements in New Zealand, Australia and Singapore. Big wins were recorded by the Cumber- land Courier group in Sydney, which took five awards -- the most of any single pub- lisher. Sydney Morning Herald received four awards -- three of which were won by the same advertising campaign conducted for the international bank, ING. No other single project achieved that feat. Two-time winners included the Canberra Times, Launceston Examiner and the Geelong Advertiser. Arguably the most competitive catego- ries of the awards -- The Best Campaigns for a Client -- went to Singapore's Straits Times for its "Scholar" campaign, and the APN's nzherald.co.nz for "Mondo Travel". Among the smaller newspapers to excel were New Zealand's Wairarapa Times-Age, and the Narrabri Courier of Australia, which won two categories in the under 10,000 sales or distribution -- the first time the association has focused on this group. PANPA chief executive Mark Hollands said: "It was fantastic to have so many en- tries from around Australia and New Zea- land, plus Singapore. "It was only in 2007 that the association dropped the awards. I'm so glad we started them again -- and the support from the in- dustry validates that decision. "I was really excited to see a number of Chinese-language entries and was delight- ed that Lianhe Zaobao won a Highly Com- mended." He said that visiting a lot of the news- paper companies to present the awards had provided an opportunity to experience the positive attitudes of advertising col- leagues. "In this industry, sales people get a tough deal. Everyone says we're all about quality journalism. A lot of editors who attended the celebrations of their advertising col- leagues remarked at how positive their sales teams were. "I really got a sense that these teams are up for whatever challenges that lie ahead. They know the importance of print to the business, and they're excited by the op- portunities coming through in the digital sphere, too." A total 27 judges took part in judging the awards. They included representatives of leading ad agencies, senior marketing managers, business consultants and sales consultants and executives from outside the newspaper industry. Judges were based in Australia, United States, Canada, New Zealand and Hong Kong. The judging was designed so that no judge was required to make a determina- tion on more than 30 entries. No category had fewer than three judges, and the large categories had four judges. No collaboration between judges was permitted. The trophies are hand-made glass from the award-winning Kirra Gallery in Federa- tion Square, Melbourne. The association has posted a digital book on its website of the 2010 Ad Award entries this year. Crystal blue trophies have been flying around creative and advertising departments... 2010 PANPA 2010 PANPA AD AWARDS Ebonie Newman and Cassandra Tan, News Digital Media, Australia 12 | The PANPA Bulletin | JULY 2010 Craig Hayes, Community Newspapers, Western Australia SINGLE ADVERTISEMENT Best Single Print Ad for a Client: 0-10,000 Winner: Narrabri Courier -- "Tatts Hotel" Best Single Print Ad for a Client: 10,000-25,000 Winner: Warrnambool Standard -- "Your Backyard" Best Single Print Ad for a Client: 25,000-90,000 Winner: Liverpool Leader -- "Aquatic Centre" Highly Commended: Moonee Valley Leader - "IMAJ Curtains" Liverpool Leader - "Police Officer of the Year" Otago Daily Times - "Nichols" The Chronicle, Toowoomba - "Smarty's" Best Single Print Ad for a Client: 90,000+ Winner: The West Australian - "Holden" Highly Commended: Sydney Morning Herald - "Prado" Best Single Online Advertisement for a Client: 90K + Winner: Cumberland Courier -- "Jackgreen energy" CAMPAIGNS Best Print Campaign for a Client: 0-10K Winner: Stock and Land -- "Win a Bull" Best Print Campaign for a Client: 10-25K Winner: Marlborough Express -- "Road Safety" Best Print Campaign for a Client: 25-90K Winner: Geelong Advertiser -- "Blood Toyota" Highly Commended: Illawarra Mercury -- "Bag a Bargain" Manningham Leader -- "Rory Gordon" The Herald, Newcastle -- "Platinum Air" The Advocate, Tasmania -- "Print Cartridge" » » » » » » » » »