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Panpa Bulletin : July 2010
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ABN 82 051 976 651 Exporter & Importer Oceanic House Unit 2, 15 Rodborough Rd Frenchs Forest NSW 2086, Australia Ph: +61 2 99754122 Fax: +61 2 99754133 • email: email@example.com • www.omt.com.au All of the above grades are made from 100% recycled paper from Australia, New Zealand, USA and Indonesia iPhone Newsreader The easiest way to publish your news through a company-branded iPhone newsreader. Watch our Video Demo on www.woodwing.com No development costs Quick time-to-market Full-service, pay p/m Easy to use USD549Onlyp/m www.panpa.org.au The PANPA Bulletin | JULY 2010 | 11 A SPECIAL edition of a daily newspaper with its text printed in blue to hail the local football team has proven to be one of the most enter- prising newspaper ideas this year. Circulation jumped 2,000 copies as read- ers flocked to see their newspaper ban black print. New Geelong Advertiser editor Steele Tallon banned the black ink as a poke-in-the-eye to the local football team’s key rival, Colling- wood, which wear black and white and are known as the Magpies. The local footy heroes, the Geelong Cats, don blue and white stripes. Mr Tallon said: “For most major events, we sit down and have a brain storm about what we could do to create interest and support the event. Printing in blue was one of the ideas that came out of the sausage grinder. “It showed that we are true Geelong Cats supporters.” The Geelong Advertiser has won multiple PANPA awards for its sponsorship of its local football team. Like its readers, the paper is footy-crazy, of the Aussie Rules variety. The blue edition was even hailed by the Australian Prime Minister, Kevin Rudd. Radio and television stations broadcast sto- ries about the newspaper’s cheeky move, and schools asked for copies to put in their time capsules. Orders streamed in from Geelong Cats fans across Australia. Mr Tallon continued: “Kevin Rudd was in Geelong for the opening of a research centre, and when I was having coffee with him he read the paper and said that he hoped his home state of Queensland would print their newspapers in maroon for the State of Origin (a major rugby league competition).” Although the production side of printing in blue was a tricky task, the print team were all huge Cats fans so were only too happy to help out. “We had to do a few test runs and we tried cyan and magenta but there were initially problems with registrations and it was a bit blurry,” said Mr Tallon. “So we tested it with a two colour-blue and it came out super-clear.” “The most pleasing aspect of the whole venture was the way the different departments worked together. “It was another whacky idea from editorial but all the departments got together in support, and it came out beautifully.” The Geelong Advertiser team knew they were on to a good thing and were not shy about promoting it. A preview story printed in blue ink the day before let the readers know of the upcoming special edition. They also sent a copy into the Footy Show – a popular national television program – which showed the special edition on air. The paper even featured an online game in which readers could throw a virtual pie at the rival Magpies team. “There was a snowball of media attention – we had 3AW and Triple M radio stations; the ABC, Channel 7, 9 and 10 all came to do interviews,” Mr Tallon continued. “It was shamelessly parochial and we were criticised for being discriminatory against Collingwood fans so we ran a story about their concerns the next day.” Although advertisements were printed in normal colours, Mr Tallon said that if they had had more time they would have liked to have asked their clients to participate. “We got the idea two weeks before the big match, so we just didn’t have time. Next time, we hope to involve them.” Mr Tallon said the next challenge was to go one better for the upcoming finals. As the Geelong Cats are at the top of the table, a finals series is pretty much in the bag. “We were thinking of handing out facemasks of Gary Ablett (a favourite Cats player who might leave to play for another team), Mr Tal- lon added. “There is even an idea kicking around of calling the paper “The Ablettiser” – we will just have to wait and see about that,” Mr Tallon said. Cheeky daily prints the Blues Rebecca Leaver NPA Steele tallon . . . ‘it was another whacky idea from editorial’ MAIN In brief S hop o w ner saves theday A QUICK-thinking fish and chipshopowneryesterday usedasmallhand-heldfire extinguishertobattlea blazethateruptedata nearby dry cleaners.CFA firefighters rushed to the shopatthecornerof James andGlynStin Belmontabout5.30pmto find the man fightingthe flames.Belmontfire officerCraigSimpsonsaid firefighters were easily abletoextinguishthe blazeusingahose.Two tankers fromBelmontand oneeachfromGrovedale andGeelongattendedthe blaze. ‘‘Therewasnoone usingthedry cleanersat thetimesoluckilythere werenoinjuries,’’ Mr Simpsonsaid. ‘‘Whilstthe causeis stillbeing investigatedincidents like theseareatimely remindertocheckthelint filteronyour dryer.’’ S tone block hits truck A 41-YEAR-OLD was nearly killed when aheavy bluestone block was droppedfromaMelbourne freewayoverpassintohis truckwindscreen.He sufferedabrokenarmand collarbonebutnarrowly avoidedthedirectimpact ofthe23kgblockasit slammedbetweenhim andanotherpassenger yesterday.Iftheblockhad fallenafewcentimetres in eitherdirection,itcould havebeenfatal,Senior SergeantGary Maddern said. Warm ing fights w eeds CLIMATEchangemayhave anupsideinhelping Australianscientists put thesqueezeonsomeweed species.ACSIROreport hasfoundthathotter temperaturesandreduced rainfallinSouthAustralia couldleadtochanges in thetypeandnumberof weeds growing in areas acrossthestate. C onviction ov er-tu rn ed A FORMERASIOofficer jailedforleaking information about the 2002 Balibombings to the mediahashadhis convictionquashed.James PaulSeiverswas found guiltybyajuryof contraveningtheASIOAct lastyear.Appealjudges yesterday found the fairnessoftheprevious trial was compromised andtheverdictinthetrial wasunsafeand unsatisfactory,andanew trialforMrSeiverswas ordered. O urtrue c o l our s geelongadvertiser.com.au Howdoyousee Frid ay ni ght’s blo ckbuster m atch pla yin g out? W ho do you think will win, a nd what will the margin be? Goonline an tell us. THEAddyisabouttoshow itstruecolours. As Geelong countsdown to the biggest match of the season so far, against Collingwood, the city’s pa- per isthrowing itssupport behind the Cats the best way it knows how – by banning black and white from Friday’s newspaper. That’s right, in what’s be- lieved to be an Australian first, the GeelongAdvertiser will print all its headlines, storiesandcaptionsin blue in a protest against the black and white of the Mag- pies. The newspaper has pro- ducedaseriesoftestrunsto ensure its usual high- quality printing will be maintained – and now it’s full steam ahead for the black and white ban in Friday’s paper. The souvenir edition will be a must-have for any tried-and-true Cats fan. It will also feature an ex- panded, 12-page maingame AFL liftout with the ulti- matepreview ofthe top-of- the-tableMCGclash. Geelong Advertiser editor SteeleTallon said: ‘‘This isa massive match and we thought it deserved a mass- ive show of support from the Addy. What better way than banning black and whitefromour pages? ‘‘We know there will be Collingwood supporters liv- ingin Geelongwhowon’tbe happy.Well,tothem wesay that thi s n ew spaper is unashamedly Geelong, and this the ultimate way of showing it.‘‘ The Addy will also pay tributeto CameronMooney in his200thgame with a free poster in tomorrow’s edition, while Saturday’s editionwillbetheonlyplace to get your complete wrap ofthe blockbusterclash. Thosenotluckyenoughto be at Friday night’s match can barrack live by clicking on the Scratching Post at geelongadvertiser.com.au for the ultimate interactive experience while watching the game live on TV. CATS QUIZ Page 53 Miles f ine being on t he f ence ALEX OATES GeoffMilesplayedforGeelongin1992. BOMB:GeoffMilesinactionfortheCats.HewillbebarrackingforagoodgameonFriday night. GEOFF Miles spent four seasons in black and white anda year inblue and white hoops but insists he won’t be barracking for either Collingwood or Geelong on Friday night. Instead, Miles, who played31games for Collingwood from 1982 to 1984, 71 games for West Coast from 1987 to 1996 and 20 for the Catsin1992, will be barracking for a quality contest. ‘‘I don’t have any allegiance. And it’seasy forpeopleto say Isit onthe fencebut I played for three clubs,’’ Mr Miles said. ‘‘I barrack for BarwonHeadsmore than any other club (and) I just barrackforgoodfooty.I hadoneyear at Geelong and four at Collingwood andit’shardtopickoneofthem... andIwon’t.I’lljustsitback,relaxand enjoy it.’’ MrMiles saidthe clash deserved its status as one of the matches of the se aso n. ‘‘What a sensational game it’s going tobe– one versustwo,’’hesaid. ‘‘I knowtheCollingwood-Fremantle match was one versus two but it didn’tliveuptothehypebutthisone should be a beauty. ‘‘I think Geelongisthebestteamin the competition. Their defence is awesome and they have multiple players up forward, so they’re not reliant on one oftwo (players). MrMiles, aformer Barwon Heads Football Club pre si dent , predicted only two straight kicks wouldseparate the two sidesat thefinal siren. ‘‘It will be under 10 points either way,’’ Mr Miles said. Club m e m be rs hipnea rsm agi c 40,000 ALEXOATES GEELONG Football Club is well-placed tocrackits40,000 membership target. TheCatsarenearing 39,000 members as the team approaches its biggesthome- and-awayclash of the season against Collingwood on Friday night, with almost 38,900signed yesterday. General manager for com- mercial operations David Lever said the club was on track to break the all-time record with Geelong hosting almost half the remaining matches. ‘‘We’ve exceeded our best result of 37,329 and we are just under 39,000 and we’re keen to crack that magical number,’’ hesaid. ‘‘We feel we’re in a good position(tobreaktherecord) and thefactthat westillhave four games at Skilled Stadium and three matches in Melbourne against Collingwood, Hawthorn and Carlton we’re hopeful of get- tingthere.’’ Mr Lever said he was unsurewhetherthehypesur- rounding Friday night’s blockbusterwiththeMagpies had helped increased mem- bership.‘‘It’s abiggame, and there will beabigcrowd,but it’saCollingwoodhomegame so I’mnotsureif there’s been a spike,’’ hesaid. ‘‘It’s fantasticthe boys are winning and playing good footy and it’s important we capturethat attention.’’ www.geelongadvertiser.com.au GEELONG ADVERTISER, WEDNESDAY 19 MAY 2010 I7 MAIN Emb r ace t he Ca t s, Magpies clash IThas not beenagreatweek for the AFL. The Adelaide Crows sus- pended threeplayers for late night boozing. Fremantle suspended Michael Johnson following charges of alleged cocainepossession. Hopefullytonight 90,000plus fans at the MCG and millions more watchingthedirecttelecast will be able to concentrate on what really matters, thegameitself. Theclubshavetriedtoplaydown thematchbetweentheCatsandthe Magpies. They sayit’s not a block- buster. Sorry, you got that one wrong,justhavealookat thepages oftoday’s Geelong Advertiser.The blue and white passion runs deep here and it’s not something we’re goingtoapologisefor. We should embrace these games because old-time suburb v suburb rivalry is no more. The nationalis- ation of the code, the rationalisa- tion of grounds and the ever- changing demographics of modern life has killed them. We now have super games — perhaps only one or two a year — buttheAFLand its partnersshould do moreto promote them. Tonightthestars areinalignment and it should bea clash to remem- ber. If only V/Line can get it right and ensure all local fans — Cats or Pies —cangetthereand back safely and on time. ‘ SENDALLLETTERS: POST:PO Box91,Geelong3220 FAX:52274342 EMAIL:firstname.lastname@example.org . . . if it’s twogoals toonegoal at the end of the ga m e and Collingwood win then I’ll be very happy w it h that. — HE ATH S HAW, Collingwoodbackman EDITORIAL OURSAY What doyou think? H ave your say at: geelongadvertiser.com.au Alllettersshouldbe300wordsorlessandmustcarrythefullname, addressandbusinesshourstelephonenumberofthewriterforverification. Lettersmust be signed. Pennames will notbe used. The Geelong Advertiser reserves the righttoeditletters. Shorterletterswill be given priority. S M S yourviews to 0429 TEXTUS (That’s 0429839887) You can talk to us any time, any pl ace abou t simpl y any thing Texts appear every d ay in Geelong A dvertiser. P lease i nclude y our name and addres s SPECIAL:WillCatsfansseemoreSSS(setshotsnap)magicfrom SteveJohnsontonight? SPORT TALK IseeStevieJ. ‘NotchedUp’ another ‘TripleS’ . . . (SetShotSnap) GoStevieJ TotallyagreewithSeonainawags life,Sat15 May.Ihavegivenup takingmy kidstoseetheGeelong boystrain,therude,me-nowmentality displayed by other supportersis disgusting.Andit’smostlythegrown ups!I’mallforthemtreatingpeople withthesamerudenesstheyare faced with constantly. Manners! Idon’tknowwhereShannonBurns findsthetimetorunaroundforGeel FC, and play the LeadingRoll in ‘Merlin’. Lookalike TheAFLneedtostopcheatingand stoppickingwhothaywantinthetop fouron club members. Collingwood kickedtwenty goalswonbysixgoals andlosttwopercent, maybethay needtoemploysomebodywithaHSC insteadofexfootballerswhodowhat KingAndrewtellsthemtodo.You probablywillnotprintthis,tooscared ofKingAndrewandhispuppets. Pete,Grovedale Collingwood hav only beatenone teamoutoflastyear’stop6!Howare theyequalpremiershipfavourites? Swanssupporter 2 Go Cats (GA 20/5/).Talk about the potcalling the kettle black! Re Collingwood supporters (Joffa). Why don’tutakealonghardlookatsum ofurfansdwnatSkillledStadiumB4 ustartcallingotherteams’ supportersFERALS!BecauseI4one amNOT.I’maproudPiesfanwithno criminalrecord,notattoos,andmy ownteeth. GOPIES ToFrankofGrovedalepullurheadin. Winchplayergotsentoffaswellin thatgame. Ain’tthefirsttimeWinch hassooked about Anakie playing hard, don’tlikeitgoplay netball. Anakiealltheway ‘‘PIENIGHTFORCATS’’Venue.MCG. Time. 7 .40pm Friday 21st May 2010. Onepieperplayer. Muttley Frank Costa and all youarrogant Geelongsupporters,thetimehas cometopayforallyourinsults. Go Maggies IdonotgoforCatsbutIwillbegoing crazy forthemtobeatthose Collingwooditis. Go Cats! C’monStokesy, pickupyrlip. Allis forgiven,nowforgiveyrself, coswe need you strong & proud& singin loud. New beginning LeaveMatty Stokesalone!He knowshedidthewrongthing, but he’sright. Nooneshouldbejudged soleyonastupidmistake.GFChave done exactly the rightthing, they punishedhimandsetanexampleto therestoftheAFL,butGFCalso allowedhimtomoveforwardand workatearningbacksomerespect. Greatgameontheweekend Stokesy!! Samantha, IndentedHead Ican’twaitforHarryO’Brien’snext instalmentofhisviewsonLife,the Universe,andEverything. WorldlyPie HeyGabba,don’ttheyplaycricketat theMCG,SCG?Noproblemsthere . . . Fixtheground, &dowhatyour told! Sorefeet RebeccaSmith, thereasonStokes is being given every opportunity to getbackinthesideisbecauseheis inthebest22.Theseotherplayers whogetaweekhereandaweek therearenotquitegoodenoughyet. Theirtimewillcomejustlikeitdid forourbest22whoservedtheir yearsinthetwosalso. Time will come TXT TALK 0429839887 If bikeriderswantthesameritesas drivers,thenwotfinedoestheguy ridinghisbikeonboundary rdget4 ridingnohandsandtalkenonthe phone. Sameritesnoway The FordFalcon only sold well when theCommodorewas2small4fleet buyersinthe’80s&hasstruggled eversince.Try manufacturingtoilet- paperinstead,itcan’trust! Rolls-Russ KevinRudddidhaveasilkpursefilled with$22billionofourhardearned. TraditionallyLaborspendsitandthe Libseffectarecovery.Ruddhas emptiedthecofferswithbreathtaking speed. Weshouldousthimjustas quickly. Timetogo IlovethenewcontradictingNAB slogan,moregivelesstake,fitting hey. Rational, Torquay Scab?Whatever!Themostimportant thingtoanynormalfatherand husbandistheirfamily.I’dgoetoeto toewithanyonethatwoulddisagree. Noteveryonecanaffordadayoff withoutpay,scabornot! Gettowork Whowas the bright spark that authorisedtheconstructionoftraffic islandsinLoganSt.?Nowcausing havocatpeaktimes, anicewidest, nowatraffcjam. Good work Peoplesaytowatchalltheyouths withtheirknives, takealookatallthe oldergeneration,they’redoingit more. Two sides To Muffintop central (KfC &Maccas) allthebeautifulpeopleusethedrive- thru’coswehaven’tgottime2slob aboutwiththediners. Nice buns, Belmont Ireadwherethereistobeabarfor (theoldcrowd) 20sto60s.What aboutme?Isthereadinersclubor similarforme. S.B. (aged 70) Gvtloudlyannouncesproposednew hospital. Gvtquietly letsslip sudden banonforeigndoctors. Wheredothe sick go?To the already overworked existinghospital of course. Poor planning Ihave2gorgeousKelpiesthatiwould lovetoenterinyourcompetition, but idonthaveacomputer.Itmakesme angrythatyouthinkeveryonehas on e. Tania,BellPostHill What,inthenameof Zeus,does ‘DefensiveHomicide’mean? AustCourtsareaDisgrace! Bringbackthatbig digital clock & tenperaturemountedontopofthe silosinMercerSt. Greatviewforcity entrance. Missed JuliaGillardcondemnstheLiberal Party’splanstodumpthecomputerin schoolsprogrambutif thatmeansI won’tbeforcedtopayalmost1000 dollarstoleasealaptopfrommy child’sschoolthenI’mOKwiththat. Working Family Gr een plan as tr e t ch THE pitch by the ACTU and the Australian Conservation Foun- dation for a carbon emissions scheme that will create 3.7 million jobs over the next 20 years seems ambitious at best. The ACTU and the ACF are not renowned for their job-growth schemes,yetnowboth areintent on backing claims of 3.7 million new jobs. Thepitchis basedon amodelling system that factors in 25 per cent emission cuts and a carbon price. The modelling been done by the National InstituteofEconomicand Industry Research. Such climate policies are not in placein Australiaand onlymightbe dependingon how therestofworld behaves.Atpresent,theyhave been rejected by major emitters such as theUSand China. Given this month’s Galaxy poll showing only 35 per cent of voters believe in man-made climate change,andthat one-thirdofvoters don’t want to pay climate change bills, the policies maynot be insti- tuted. Which means the ACTU and the ACF have their work cut out for them makethis pitch relevant. If you see a Collingwood supporter on abicycle, whyshould you never swerve tohithi m ? Itcould beyourbicycle. joke #26P IE FI GH T www.geelongadvertiser.com.au GEELONG ADVERTISER, FRIDAY 21 MAY 2010I 23 MAIN the blue pages from the ‘Blackbuster ’ campaign from the geelong Advertiser