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Panpa Bulletin : February 2007
PANPA Bulletin February 2007 NEWS 19 North East Newspapers, a division of inde- pendent regional publisher Provincial Press Group, produces award-winning newspa- pers and rural industry magazines and is seeking a General Manager to manage its newspapers and press facility at Wanga- ratta. The area is renowned for its natural resources, lifestyle options and educa- tion and community facilities. Reporting to the CEO, the General Manager will be responsible for the continued growth of quality publications and circulations, client services and media diversifcation. We are seeking a commercial, in- novative person who will recognise new opportunities and embrace superior cus- tomer service, product value and multiple branch effciencies. It would be expected that the successful candidate be a strong leader, have good people and communi- cation skills and be prepared to become involved in the local communities. Previous experience in newspaper management is highly desirable. A remu- neration package commensurate with experience will be negotiated. Applica- tions can be sent by email, fax or mail to Mr Hartley Higgins, Managing Director, North East Newspapers Pty Ltd, PO Box 221, Wangaratta Vic 3676. Fax (03) 57214924 or email firstname.lastname@example.org The Australian Publishers' Bureau is mourning the loss of Colin Harcourt – the bureau’s chief executive offce for nine years in August. His successor, Lianne Richards, who knew Colin for 15 years, says his death is a great loss for his colleagues and the publishing industry. “Colin was a man who spent his career in advertising, marketing and self-regulatory roles and in so doing created a unique set of experiences,” she said. “He was a true advertising practitioner who could create effective retail advertis- ing but also completely understood advertising regulation and its place in the industry and was totally dedicated to protecting publishers’ interests and making regulation work. “Regulators, from Professor Alan Fels through to the administrators and compliance offcers of the various codes had enormous respect for him . That respect was born from their understanding of his experience.” Colin’s achievements at the Publishers’ Bureau included winning representation for all media in the old and new Therapeutics Regime; gaining agreement to a potential- ly enlarged role for the Publishers’ Bureau over authorisation; and protecting bona fde news from code regulation through a changed defnition. “Colin played a valuable role in ensuring that only compliant advertisements ap- peared in his members’ publications,” said Lianne. “Colin’s view of regulation came from a highly ethical position that publishers must never mislead their readers and must comply with the relevant laws ― it was this balanced combination of ethical and regulatory advice which was so highly valued.” APB farewells Colin Harcourt BY JACK BEVERLEY The My Career Saturday employment pages of Fairfax Media’s Melbourne broadsheet daily fagship, The Age, have been revamped and now appear as a stitched, compact full-colour lift-out. Previously run in two parts, the new-look section was introduced in mid-January following research that indicated readers prefer a more practical product that is easier to use and navigate. The frst six pages of the section, which has a simplifed lay-out based on an eight-column grid and a strong Page 2 index are devoted to strong general interest, employment-based editorial. The front page of the 88-page launch issue on January 13 featured Craig Tiley, the Australian Open tournament director, and a list of his “Ten things I don’t put on my CV”. The managing director of Fairfax Media Victoria, Don Churchill, told PANPA Bulletin that the switch to the livelier compact format was another step in the company’s strategy of revitalising and reconnecting The Age with existing and potential readers and advertisers by improving an important part of the paper. It was also a clear part of The Age’s strategy of being number one in the employment market in both print and online. The revamped My Career, one of the paper’s fagship sections, had been tested among readers and advertisers. Both groups had been impressed by the planned improvements and this had been confrmed in the market place. Churchill said a positive feature of The Age in recent months had been a preparedness to innovate and adapt to meet the changing needs of consumers. “That means providing topical, relevant journalism, listening to commercial clients, being responsive and fnding better ways of assisting in their business. “It means embracing change, trying new things and thinking outside the square. All these elements have been part of the latest change. If our experience with the new-look A2, Domain, Sports and Insight sections is anything to go by, the new My Career will be a winner.” All the other change had resulted in impressive readership and circulation gains during the past year. In Western Australia, The West Australian and News Limited’s Sunday Times have also made substantial format changes. The State’s daily now runs its premium- loaded Professional Appointments pages as a separate Saturday lift-out, with a distinctive full-colour cover. Professional Appointments was previously run ahead of the standard Employment pages. The new lift-out carries no editorial and there is no index. In the much larger revamp of its ReadersMART, The Sunday Times has introduced full colour throughout the lift-out and beefed-up the presentation in the three major sections. As well as the new-look to the editorial and content in the main wrap-round sec- tion, a new section titled Celebrations has been added which includes a wedding planner, wedding and baby pictures as well as a more user-friendly A-Z listing. For the CARSguide revamp, a magazine style design has been adopted and the ON2Wheels sub-section given its own cover. The range of improvements to Readers- MART Real Estate includes a dedicated land page and greater news coverage of auctions, new apartments and other developments. My Career promoted to lift-out Regional General Manager
November December 2006