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Panpa Bulletin : February 2007
PANPA Bulletin February 2007 NEWS 16 The IRB’s grab for still photographs taken at the French-hosted Rugby World Cup this year is illustrated in the extract below from the IRB’s new media accreditation terms and conditions. An earlier passage declares that no more than fve images per half of normal playing time and no more than two imag- es per half of extra time in any match are published on any single internet website. “Furthermore, no accredited photog- rapher or its principal (or any other party on his/her/its behalf) shall make photo- graphs available, nor sell, distribute or supply (whether directly or indirectly) such images to any individual or entity such as the general public at any time during or after the Tournament (eg via a photo library) without the prior written permission of RWCL (Rugby World Cup Limited) and subject to such conditions as RWCL shall determine. “For the avoidance of doubt, RWCL shall be entitled to use and repro- duce, free of charge, worldwide and for the whole duration of protection by applicable intellectual property law, any and all photographs/images captured by any Accredited Photographer at any Venue for RWCL’s non-commercial purposes and Accredited photogra- phers shall make the same available on request.” By WARREN PAGE New Zealand news organisations are outraged by recently declared Inter- national Rugby Board (IRB) restric- tions on the use of pictures and digital news footage taken at the Rugby World Cup. New terms and conditions of the Rugby World Cup accreditation policy are seen to trample over news principles for all but the IRB principal accredited rights holders. Critics also see the changes as: • restricting the digital footage from any Rugby World Cup associated events includ- ing training and daily press conferences, and any match, including immediate after match interviews and offcial news confer- ence, to only 30 seconds for New Zealand media. (In contrast Australian media get three minutes and other countries also have superior time packages.) • restricting “news” footage on websites allows the IRB to advantage its own website and sale of its broadband package of World Cup events, while controlling Rugby World Cup picture footage on competing news media news websites in New Zealand. • disallowing all but IRB principal accredited rights holders from recording formal World Cup news conferences. The principal rights holder to pass on to the other media tightly restricted clips. • providing for the IRB to keep in perpetu- ity all news media pictures of Rugby World Cup events for certain purposes. The news organisation that originally took the pictures and wanting to use some of them again, in future would have to apply to the IRB for leave to use such pictures on the IRB’s own terms and conditions. Restrictions placed upon the New Zealand media appear to be more onerous than for any other country, says the Newspaper Publishers Association chief executive Lincoln Gould. The Paris-based World Association of Newspapers may be asked to negotiate with the IRB as they did to some affect against FIFA’s severe coverage restrictions on the last Soccer World Cup, says Gould. France will be host to the Rugby World Cup this September but New Zealand is go- ing to be host in 2011. The country’s editors’, publishers’ and television companies’ con- cerns extend beyond the crippling effect of what the IRB is laying down now, as Fairfax Media’s general manager sport, Trevor McK- The works of fnalists in Australia’s 24th National Print Awards will be showcased at PrintEx 07 in Sydney this month. Recognising excellence in printing, creation, buying, production, reproduction and supply in Australia, the Awards will cul- minate in a special gala dinner presentation on Friday 25 May at the Convention Centre’s Bayside Grand Hall. The Awards feature 32 categories, including three major sponsor awards – The AGFA Award for Most Innovative Use of Imaging in Printing, The PaperlinX Award for Print Excellence achieved by a 3rd or 4th year printing machinist apprentice and The Heidelberg Australia Award for Excellence in Craft. Chairman of the National Print Awards Scott Telfer said the board was excited about working with PrintEx07 to put on the gala event during the printing and graphics industry exhibition. PrintEx07 will be held at the Sydney Convention & Exhibition Centre, Darling Harbour from Thursday 24 May to Saturday 26 May 2007. The exhibition is presented by Graphic Arts Merchants Association of Australia (GAMAA) and the Printing Industries Association of Australia (PIAA). Further information: www.printex.net.au / www.nationalprintawards.com.au ewen points out. Given such concerns, an even worse impact on New Zealand’s news media is foreseeable in four-years’ time if IRB restrictions so drastically limit Rugby World Cup coverage on home turf in such a rugby crazy country. McKewen sees the new IRB accreditation rules as part of a battleground for areas of the internet and principal sports coverage rights holder advantages over rivals. Such advantages add to the premium price to be paid for full coverage rights. Newspapers increasingly use their own websites as a news channel for photo- graphs and video as part of their news and sports coverage. The problem, says McKewen, is that they are increasingly coming up against restrictions imposed by sports bodies offering privileges made available to the highest bidder for full accreditation rights. When such sports bodies ring the changes in accreditation and what can be covered by media organisations without special rights ,they trample over news principles, says McKewen. Currently, he says, formal news confer- ences for major sports events allow not only the principal rights holder to be flming and reporting but also non-rights holder media reporters and flm crews to be present to flm, photograph and ask questions. Under the new IRB rules only the princi- pal rights holder/s could record the formal news conference for audio and audio-visual dissemination. Non-rights holders would be prevented from doing so. “We are dealing with a combination of com- petition law issues and freedom of the press,” McKewen says. “We cannot be restricted from covering a news event. If we give way on this, our ability to cover the news is damaged severely.” NZ outrage over Rugby Board's limits on World Cup coverage PrintEx ready to roll IRB's photography demands in focus
November December 2006