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Panpa Bulletin : February 2007
PANPA Bulletin February 2007 NEWS 15 By WARREN PAGE Fairfax Media in New Zea- land and pay television company Sky Network Tel- evision have joined in publishing a new monthly sports magazine, Sky Sport. Editor Eric Young promises the magazine will be pitched at people who like to read. Freelance and commissioned writers will provide the articles along with some content from the British-based Observer Sport Monthly. The 66-page frst issue ap- peared on January 22. The size is 275mm x 220mm with, the cover on 115g gloss stock and inside pages on 90g matt. Young said that the fold-out cover for the frst issue helped decide the initial page count, but usually the magazine would be 72 pages. The cover price of NZ$6 is reduced to NZ$5 for Sky Net- work Television subscribers. The magazine will enjoy promotion through the pay television’s 667,270 subscribers. However, while the maga- zine may from time to time give pointers to specifc items com- ing on the Sky television sports coverage, it will not be a program or sports results listing vehicle. “Multimedia has changed everything,” Young said. “Peo- ple can get information from different sources instantly. What we are doing is going forward by taking it [the process] back- wards. That is giving people a longer opportunity to get a longer read and to see beautiful pictures.” Young will not be dipping into sports pages published in Fairfax Media’s daily newspapers. He said a monthly sports magazine and daily newspapers have too many differences in writing style and deadlines. According to Young, New Zealand has only one other general sports magazine, Player. In his view, there is still consider- able room in the market for his kind of magazine. Advertiser support is strong, according to Fairfax head of sport Trevor McKewen. Young was a sports journalist at the former Auckland Star, ed- ited Player magazine and more recently has been a television presenter for Prime News. Fairfax and Sky Network launch Sky Sport in NZ Amajor new media-and-human rights-training project will be out- lined at the Pacifc Islands News Association (PINA) convention in Honiara this May. New Zealand’s Human Rights Equal Employment Opportunities commissioner Judy McGregor, a former editor of The Sunday News and Auckland Star, and Pacifc Cooperation Foundation program manager David Vaeafe, who also has a media background and is on the boards of both the New Zealand Journalists Train- ing Organisation and the Pacifc Islands Media Association, will detail and get reaction to the Enhancing Human Rights Competency for, and with, the Pacifc Media project. Jointly developed by the The Human Rights Commission and Pacifc Cooperation Foundation, the project’s draft paper was circulated late last year via PINA president Ken Clark. Dr McGregor and Vaeafe’s presentation at the PINA Conference will brief members on the project and also solicit feedback from PINA members. The background paper on the project provided by Vaefe states: “The media, and the news media in particular, are critical to furthering a human rights culture in the Pacifc. Everywhere the potential exists for the media to make a far greater contribu- tion to the advancement of human rights in the region. “There are several intersecting reasons for a focus on the media’s role in fostering human rights. These include: • the media’s role in promoting and pro- tecting freedom of expression • the media’s role as an accountability mechanism for good governance • the media’s role in setting the agenda and the tone of democratic dialogue between governments, civil society and individuals • the media’s role in the provision of infor- mation and education • the media’s role in promoting diverse voices and the portrayal of disadvan- taged groups.” “The importance of the media reporting of human rights issues has been acknowl- edged in many high level strategic plans, international workshops and Pacifc fora. Human rights in the Pacifc was listed by the 2004 Eminent Person’s Group (EPG) report, Voices of the Region, as one of seven areas that deserve immediate attention ...” The background paper proposes a three stage process of: • identifying the needs and gaps in hu- man rights understanding and compe- tency of both senior editorial managers and journalists across a range of Pacifc media as a joint partnership project be- tween the New Zealand Human Rights Commission, the Pacifc Cooperation Foundation and PINA. This analysis will in- clude an overview of existing journalism and training and education regarding human rights issues in the region. • Developing, testing and validating hu- man rights media competency training for senior editorial staff and for working journalists that can be applied in day-to- day reporting • Delivering and evaluating the com- petency model through conferences, in-house workshops, in-house internships and on-line resources. Organised and hosted by the Media As- sociation of Solomon Islands, the PINA convention will be held in Honiara on May 24-26. Pre-convention workshops will be held from May 21-23. Human rights on Honiara agenda
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