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Panpa Bulletin : May 2010
S HA TWO K AT WO T AT WO S T AT WO S THAT WORK ADS THAT WORK ADS THAT WORK ADS THAT WO S THAT WORK ADS THAT WORK ADS TH T WORK ADS THAT WO AT WO STHATW TWO STHATW TWO STHATW TWO STHATW TWO STHATW AT WO STHATW TWO STHATW S THAT WORK ADS THAT WORK ADS THAT WORK ADS THAT WO S THAT WORK ADS THAT WORK ADS THAT WORK ADS THAT WO S THAT WORK ADS THAT WORK ADS THAT WORK ADS THAT WO S THAT WORK ADS THAT WORK ADS THAT WORK ADS THAT WO S THAT WORK ADS THAT WORK ADS THAT WORK ADS THAT WO S THAT WORK ADS THAT WORK ADS THAT WORK ADS THAT WO ADS THAT WO S THAT WORK ADS ADS THAT WO S THAT WORK ADS ADS THAT WO S THAT WORK ADS ADS THAT WO S THAT WORK ADS ADS THAT WO S THAT WORK ADS ADS THAT WO S THAT WORK ADS S THAT WORK ADS THAT WORK ADS HAT WORK ADS THAT WO S THAT WORK ADS THAT WORK ADS THAT WORK ADS THAT WO S THAT WORK ADS THAT WORK ADS THAT WORK ADS THAT WO S THAT WORK ADS THAT WORK ADS HAT WORK ADS THAT WO S THAT WORK ADS THAT WORK ADS THAT WORK ADS THAT WO S THAT WORK ADS THAT WORK ADS THAT WORK ADS THAT WO S THAT WORK ADS THAT WORK ADS THAT WORK ADS THAT WO S THAT WORK ADS THAT WORK ADS THAT WORK ADS THAT WO z Build product knowledge, communication skills and professional confidence in your sales team. Give them the tools required to communicate more effectively in the marketplace. Call today to hear how quickly and simply an affordable training program can be tailored to suit your needs. P.O. Box 2187, Milton BC, Qld 4064, Australia. Phone +61 417 709 099 email: firstname.lastname@example.org web: www.dianastowers.com How to grow your business z Stop guessing and start creating compelling ads that we know will work! Happy advertisers come back for more and that's great news for you and your business! Get a copy of this easy 'how to' guide into the hands of every one of your sales consultants and advertisers now. Purchase online at http://www.dianastowers.com/ads-that-work or by phoning Diana on 0417709099 today. Bulk purchase discounts available. www.panpa.org.au A dying breed ASIA is suffering a rapid decline in West- ern journalists covering important issues and events across the region, according to a leading newspaper editor in Jakarta. Editorial cutbacks have forced a with- drawal of correspondents working for American and British newspapers, and this would have a negative effect on West- erners' understanding of Asia. "There are appallingly few correspond- ents in Asia especially for a region as important as it is," said the editor of the Jakarta Globe, Lin Neumann. "If you compare it to 20 years ago, all the major American media outlets and a lot of Australian, British and European media outlets had people here. There were correspondents in most of the re- gional capitals." Although Australian newspaper cor- respondents were in Jakarta, "there isn't much of an Australian presence beyond Indonesia", said Mr Neumann. However, he said there were perhaps two correspondents working full-time for American and European newspapers, which had come to rely on wire services for coverage of Indonesia. The dwindling number of foreign cor- respondents comes at a time when Indo- nesia is booming. The largest economy in South-East Asia, it has a population of 230 million people, making it the fourth most populous coun- try and the largest Muslim nation. "The irony is, as globalisation has in- creased and as the importance of Asia has increased economically and politically, the amount of information people get out of the region has declined as a result of the media crisis in the west," said Mr Neumann. The number of foreign-based newspa- per correspondents fell to 141 from 188 in four years from 2002, according to the Washington Post. The reason is explained in part by US TV journalist Ted Koppel, who told Amer- cia's public broadcaster, PBS: "Basically, you count for what it cost to maintain a bureau in say, Moscow, over the course of a year . . . each piece (news report) cost $79,426.12. How do you justify that?" The exodus of newspaper correspond- ents from countries such as Indonesia has opened a gap in the English news market in Asia. Mr Neumann said: "This is a good time for the English-language media in South- East Asia to fill that void. I would expect locally-owned, English-language media to grow because there is a real need for good information from this region." Reporters Without Borders ranks In- donesia at 101 out of 175 countries on the Press Freedom Index. Concerns remain about the ability of the Indonesian press to operate independ- ently. The end of the Suharto era in 1998 and the subsequent passing of The Press Law in 1999 has drastically improved the pub- lishing landscape in Indonesia. The Press Law does not allow journalists to receive prison sentences for journalistic work but transgressions can result in fines of up to A$60,000. In 2004, the chief editor of Tempo, an Indonesian weekly news magazine, was given a one-year jail sentence for criminal- ly defaming a powerful business tycoon. The chief editor of Playboy Indonesia was charged in 2007 with showing indecent pictures; both cases were overruled by the Supreme Court under The Press Law. The changes in Indonesian press freedoms have in part been due to the new status of the Indonesia Press Council which, before the enactment of The Press Law, was an arm of the Ministry of Infor- mation. Now, it is an independent body, headed by Bagir Manan, the former Chief of the Supreme Court. "We now have such a free press in com- parison to 10 years ago. Back then we had no freedom of the press at all," said Mr Manan told The Bulletin. The Press Council not only mediates disputes between the public and the me- dia but has also started training journalists and holding talks with journalists about media law and ethics, particularly in the provinces. The Globe's Mr Neumann said: "If you sat outside of Indonesia, and read that there is Sharia Law in Ache, and they're banning books and movies, you could conclude on the basis of selective knowledge that Indonesia is somehow repressive. But when you're here you realise that it's not repressive at all. By and large the press operates within a free framework." With a new stable government and a bur- geoning era of economic growth, optimism dominates Mr Neumann's tone about the future of Indonesia, not only the media landscape but the country as a whole. "It sounds kind of silly saying this as a newspaper man, but it's kind of a good news story. Along with Vietnam, Indo- nesia has become almost the star of the region in the post-Suharto era." Rebecca Leaver NPA Jakarta Globe editor Lin Neumann . . . 'there are appallingly few correspondents in Asia' The PANPA Bulletin | MAY, 2010 | 5 Foreign correspondents moving out of Asia Find the Jakarta Globe @ http://www.thejakartaglobe.com/home Photo workshops heading for Qld WORKSHOPS to improve the quality of photography in newspapers will be held in Queensland later this month. The workshops, to be held on the Gold Coast, Sunshine Coast and Bris- bane CBD, have been organised by the Newspaper Publishers' Associa- tion for its members. They will be conducted by Canon specialist Rick Slowgrove, who will focus on: Technical aspects of photography, such as lighting and composition Camera selection and mainte- nance Training guidance for reporters de- veloping stills and video skills Helping editors better understand what makes a great picture • • • • Technology trends across all man- ufacturers Similar workshops have been held in New South Wales and Victoria, at- tracting a variety of staff including a fashion editor, senior reporter and both new and experienced newspa- per photographers. Check-out the reviews of our pho- tography workshops at http://www. panpa.org.au/Public/Template5/ VideosList.aspx • To attend one of our work- shops, please email Samantha@panpa.org.au NPA/Canon workshops April 28: 9.30-11.30am: Gold Coast Surfers Paradise Marriott Resort, 158 Ferny Avenue, Surfers Paradise 3.30 pm-5pm: Maroochydore, Sunshine Coast See Plus Function Centre, The Wharf, River Esplanade, Mooloolaba April 29: 9.30-11.30am: Brisbane Quest Newspapers' offices, cnr Shand & Byth Streets, Stafford, Brisbane. (Non-Quest staff are welcome)