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Panpa Bulletin : May 2010
www.panpa.org.au The PANPA Bulletin | MAY, 2010 | 3 Award winning printing is as easy as APN Proud printers of the NPA Bulletin. Join the winning team for best impressions... always. Phone: 1300 276 778 Email: email@example.com Website: www.apnprint.com.au Winners of the 2009 PANPA awards for Technical Excellence in both single and double-width print categories (0-25k circ). PANPA sets Forum date THE association's annual conference and Newspaper of the Year awards will be held in Sydney on Thursday, August 26. The 2010 Future Forum will have a strong digital influence this year, as the industry continues its recalibration in the digital era. A strong line-up of speakers will be the hallmark of the conference, which will be free to members for a second successive year.One of the world's leading thinkers on the future of newspapers, Earl Wilkinson, will be a keynote speaker. He is the chief executive of the International Newsmedia Marketers'Association (INMA). The chief executive of Australian pay TV company Foxtel, Kim Williams, will present on his vision for media, how pay TV is adapting to the disruption of the In- ternet, and the challenges of newspapers from an informed-outsider's perspective. Chairman and chief executive of News Ltd, John Hartigan, who will give his vi- sion for the industry as readers and ad- vertisers continue to embrace new digital platforms such as the iPad, e-readers and the growing number of tablet computers coming on the market. "The speaker list has been developed, and we will continue to make exciting announcements over the coming weeks," said Mark Hollands, chief executive of PANPA. "It will be even better than last year. "Mr Hartigan and Mr Wilkinson have enormous influence on the newspaper industry. John's presence and authority in Australia and the region is well known. When he speaks, the industry listens. Earl has captured that same influence globally among forward-thinking newspaper ex- ecutives in America, Europe and India. "Neither John nor Earl are blind opti- mists and their thoughts on how we take our industry forward in the next five years will be incredibly valuable." The Forum will also focus on a mix of print and digital trends and ideas. The chairman of the Press Council, Julian Disney, will talk on the importance and continuing impact of print journalism on society. The Forum will be held at the SMC in Goulburn Street, Sydney. Industry suppliers and partners will again be encouraged to take part in the exhibition space. The association is currently working with industry partners and topic special- ists to offer workshops on the second day for those who want to explore issues in greater depth. "We have received a lot of encourage- ment from suppliers about continuing the forum for a second day. So we're working on it," said Mr Hollands. One significant change will be the ven- ue of the Newspaper of the Year awards. Entry to the 2010 PANPA Newspaper of the Year awards will officially open on May 1. The Oz leaps out of iPad blocks NATIONAL broadsheet, The Aus- tralian, is preparing an iPad version of its newspaper to coincide with the device's regional launch. Grant Holloway, managing editor of the paper's online edition, said readers would be charged for the app, which would include advertis- ing. No details had been released on pricing or ad rates, as The Bulletin went to press. "We will have an introductory of- fer for our first version, which will be available through the iTunes store," Mr Holloway said. "We will work towards significantly upgrading that as we develop our skills, and we will then be looking at other pricing structures and subscrip- tion models." At the time of writing, The Austral- ian staff had just received an iPad sent over from the US by express post. Mr Holloway said he and col- leagues had been looking at other newspaper apps on the device. "The only app we've had a close look at so far on the iPad is USA Today, and that appears to be an upgrade of their website. They haven't yet ex- ploited some of the more interesting tactile functionality you can get from the new iPad experience," he said. The Australian has an advantage because its US sister publication, the Wall Street Journal, had advance ac- cess to the iPad before its launch. "The Journal has been giving us guidance on some of the things they've discovered. We are tapping into that knowledge." Mr Holloway said development of the app was being overseen by a "taskforce within The Australian and News Digital Media" along with a third-party software developer, TigerSpike. Different advertising options were also being discussed, although Mr Holloway said nothing had been finalised. "We're definitely aiming to have advertising executions ready for launch," he continued. "Nothing is locked in. Our inten- tion is to partner with advertisers for the initial product, and develop other advertising models as we get more skills and data about how the advertising works. "We'll be looking to a position where the yield value of advertising on this device is higher than on a website." He predicted advertisers would start to create innovative solutions for the iPad, too. "We'd be looking to create a richer, more compelling experience for ad- vertisers, and they would certainly be looking to this device to achieve more cut-through than currently pos- sible with the web." Mr Holloway said he cautiously optimistic about the popularity of the iPad. "It's not just going to be about iPads," he said. "It's going to be about tablet devices. Even by the end of this year, we may well have five or six rival devices. "To put it in perspective, we are see- ing this as an experience that is more akin to a newspaper experience. Nick Evershed NPA Keynote... American thought leader Earl Wilkinson NEWSPAPERS might be available on the iPad faster than editors had dreamed possible. Realview Technologies has developed a viewer to allow its clients' titles to be available on the iPad in May. Key customers, including Indonesia's Kompas daily newspaper, and a wide variety of Australian and New Zealand regional titles, are being encouraged to sign up. They must permit their content -- cur- rently available using Realview's web- based, page-turning technology -- to be available on Apple's new tablet computer. If an iPad owner accesses content us- ing Realview, the technology recognises the platform and automatically delivers it in the new format, instead of the web- configured structure. Realview chief executive Richard Lind- ley said his company had developed a viewer using a simulator because no iPads were available to companies outside of an elite Apple developer community. Fairfax Media and News Ltd are sig- nificant users of Realview technology but none of their flagship dailies have signed up. The Australian, owned by News Ltd, has independently developed its own iPad application strategy (see separate story). "It is hard to know whether the news- paper industry sees this as a viable deliv- ery platform," said Mr Lindley. "Newspa- pers are going down the track of wanting the news now -- on any device. "The iPad is more of a device that lends itself to magazines -- it's much more about sitting back and enjoying the experience of the iPad and the content." Mr Lindley said he had not initially "pushed" the technology in the newspa- per market. He finally yielded, sending an email urging clients to "work closely with us leading up to the launch (of the iPad in this region due in May) and collaborate on innovative ways of bringing your pub- lication to life". "We had to build the technology from scratch," Mr Lindley said. "There are new elements, such as pinching to zoom, flip- page icons" and re-calibrating the con- tent if the iPad is tipped to read vertically instead of horizontally. "It was not easy because we did not have an iPad to test on," he continued. "However, we are confident everything will be ready in time for the iPad launch." He said he wanted to work with edi- tors who were "truly interested"in devel- oping a publishing model for the iPad and other tablet computers. He believed the Adelaide-based elec- tronic daily, InDaily, would be a fast- moving adopter of the iPad, together with a number of Asian publications. The PANPA Bulletin is a Realview part- ner and will be available on the iPad when it is launched in the region. Realview offers iPad fast-track The PANPA website on the iPad... a simulator at www.ipadpeek.com can show how your newspaper will look Realview employee Natalie Krivohlavy . . . with one of the first iPads to arrive in Australia, ahead of the official launch Watch an interview with Grant Holloway online at www.panpa.org.au