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Panpa Bulletin : February 2010
www.panpa.org.au Newspapers vs. their websites. It’s no contest. It never has been. Newspapers and their websites complement each other. Printed newspapers offer a more considered mind-expanding read, while newspaper websites ‘scratch the news itch’. Read how Australians relate to newspapers and their websites, visit thenewspaperworks.com.au for a copy of Newspapers Today Part 2. NEW16483/185263 THE best and most innovative news- paper ads are rewarded every month in New Zealand, encouraging adver- tising agencies to produce distinctive and effective newspaper ads. Since 2007, the New Zealand Ad- vertising Bureau (NAB) sifts through newspapers hunting for creative ads placed in Kiwi newspapers. A panel of senior creatives from New Zealand agencies judge each month’s entries. All monthly win- ners then go into the Ad of the Year, where the finalists win NZ$10,000. NAB’s General Manager Robert Munro said: “We’re delighted with the success of the Ad of the Year programme. “It’s helped push the boat out for great newspaper advertising and ena- bled us to engage with agency crea- tives – a group often overlooked as we focus on media buyers day to day.” January’s winner was described as “an oasis of art in the newspaper!” The “oasis” was a print adver- tisement for Robert Harris Coffee, designed by advertising agency DraftFCB. Picturing two patch-work rabbits, the ad combines drinking Robert Harris Coffee, while reading the New Zealand Herald, into one image. Using the newspaper as a medium in its entirety, the print ad incorpo- rates cut-outs from the New Zealand Herald, including the Herald’s date, masthead and parts of articles. December’s award went to DDB’s Sky TV Arts Channel, named ‘Jackson Pollock’. Commenting on the hand scripted ad copy, the judges said: “It shows a great understanding of the target audience. A nice intelligent read.” Ads are either selected by NAB or entered by individual agencies. The award programme also includes a competition for students from the Axis Ad School and Auckland Uni- versity of Technology. Student work is displayed at the awards night. Creative Kiwis scoop ad prizes Rebecca Leaver NPA December winner, DDB’s Sky TV Arts Channel, ‘Jackson Pollock’. January winner, Robert Harris Coffee, designed DraftFCB. Books editor puts stamp on authors THE books editor of Melbourne’s metropolitan broadsheet, The Age, has made a major con- tribution to honouring six of his nation’s top- selling and most respected authors. Jason Steger has compiled a series of in- terviews for a commemorative biography of six novelists, called Novel Lives: Legends of the Written Word. The book is part of an honour given to the authors by Australia Post, which has made stamps featuring the authors - Peter Carey, David Malouf, Colleen McCullough, Bryce Courtenay, Thomas Keneally and Tim Winton. Mr Steger’s Novel Lives explores each nov- elist’s past, their process for writing and their passions and inspirations. David Malouf, for example, was inspired as a young boy by the ‘erotic playgrounds’ of nov- els such as Wuthering Heights and Pride and Prejudice, because they showed people who were “involved in a life that was amazingly passionate and violent and dangerous”. Mr Steger also writes in Novel Lives about the vital role newspapers have played in the history of novel writing in Australia. Before a book publishing industry was established in Australia, all stories were pub- lished in newspapers. Mr Steger said newspapers still played a vital role in supporting authors, “par- ticularly in broadsheet newspapers, the book pages are incredibly im- portant. Books are about ideas and carry a lot of weight in cultural debate and editors recognise that”, he said. Although, the selected authors have written diverse books about Australian life, they are with one exception all male, white and mid- dle-aged. Notable absentees include Helen Garner and Kate Grenville. Mr Steger said there was a plethora of tal- ented and important Australian female writ- ers but “the criteria was Australian legends, not literary legends. So a wide audience of readers needed to be considered. It would have been pretty difficult to cull any of the final six on that criteria”. The annual Australia Post Australian Legends series aims to honour living Austral- ians who have made a unique contribution to the Australian national character and have influenced the way Australian think about themselves and their country. Rebecca Leaver Jason Steger . . . ‘Books are about ideas and carry a lot of weight in cultural debate and editors recognise that’ Best-selling author Bryce Courtney . . . immortalised on a stamp The PANPA Bulletin | MARCH, 2010 | 17