by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Panpa Bulletin : November December 2006
November--December 2006 PANPA BULLETIN | 47 PROFILE Current job: Assistant editor. I develop new editorial projects and put business plans behind them. I scope out entirely new publishing oppor- tunities or helping relaunch or refocus sections. I was launch editor for the Herald's new lifestyle section, Essential. Old job: Editor in Chief, FPC Courier Newspapers Your typical day? My days are really varied. Lots of lobbying (read: nag- ging) people to get them excited about projects I'm working on; hearing about prospective prob- lems. Mostly it's head down, bum up in a spreadsheet. Or more enjoyably, working on layouts and concepts with designers. I've started doing a bit of writing again too -- good for the soul, especially if you've had an extended period working on spreadsheets. Time in the industry? Career highlights? I became a journalist in 1988 as a school leaver cadet at The Australian in Melbourne. Some of the more fun things I did: mustering on horseback in the Victorian Mallee (I couldn't walk for a week afterwards but it made a great read...), climbing to the top of the Anzac Bridge pylon during construction. When I told the engineer I was nine weeks pregnant, he nearly fainted. We'd had to climb a metal ladder to the very top and he couldn't get me down fast enough. Receiving runner up in the Young Women's division in 1999 for the Telstra Businesswoman of the Year Awards and when The Village Voice received an honourable mention in the PANPA Awards for Newspaper of the Year the first year we entered. Greatest achievement to date? Setting up The Village Voice (a monthly, A4-sized paper now owned and run by FPC Courier). It proved to the industry that micro- communities deserved good news coverage and could be serviced by "smarter" newspapers if you threw the old rules out. It was also an achievement being able to make it a more robust and bigger business than I'd ever expected. When you're in small business, there is a lot of fear that if you take the person who founded it out of the equation, the business will die. But I worked extremely hard to give the papers an identity that was independent of me and the fact that they are thriving under FPC Courier makes me feel very proud. Biggest challenge facing the industry in relation to your eld? Journalists need to stop being frightened of numbers and get their brains around the business of what we do. Only then can we have some really strong conversa- tions about how newspapers must be funded and costed and argue from a position of strength about the value we add to the business. Newspapers -- and media -- need to embrace triple-bottom-line accounting. It's still fairly new and not common practice, but we should be leading the way. Our industry cannot be contained on a two-dimensional spreadsheet that recognises only costs and income -- the value we create through our reporting, and how we service our communities needs to be accounted for. At the moment, it is just a happy coincidence. But as shareholder pressure builds, we need to have a transparent way of demonstrating that quality jour- nalism is at the very core of our mastheads and goodwill and that it requires sensible investment. How have newspapers changed since you started in the industry? It's great to see things like job sharing and part time work now more common, and as a result, to see more women in more senior roles on the editorial floor, and people balancing families with their work. Having babies was unheard of when I was a cadet -- that was one of the reasons I left The Australian. What do you enjoy most about the industry? The creativity -- pulling a new publication together from nothing. Capturing the vision, selling it, delivering on it, then building a readership of people who love it. That's an enormous blast. What makes good management in a news organisation? Being able to listen -- not to just what's being said, but what's not being said -- and take people's concerns into account. Perseverance, too -- never give up on great ideas. Oh, and patience -- a challenge after years of self-employment. What work-related moment would you rather forget? Singing "Like a Virgin" with Jennifer Stokeld at the karaoke at the FPC Courier Christmas party last year. It was very, very late. What do you do to relax? I love karaoke (it's just that no-one can stay in tune after seven glasses of bubbles). Plus I love reading and hanging out with my boys who are 13 and 7. I also love entertaining. Who do you admire most?: Kathryn Graham (now deceased), former publisher and owner of The Washington Post. In one year s time, what do you hope you ll have achieved? To have one or more of the edito- rial projects that I'm currently working on up and running and to be managing a team of young journalists again. It s about making creativity look good on a spreadsheet The Sydney Morning Herald s Kylie Davis knows her numbers, but still loves words Journalists shouldn t be frightened of numbers -- Kylie Davis