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Panpa Bulletin : November December 2006
Newspaper businesses everywhere are being transformed by Atex. Its mission-critical, cross-media advertising; editorial content management; circulation; and business solutions, plus its full range of Web and consultancy services, can help transform your organisation too. Using Service-Oriented Architectures (SOA) Atex provides robust solutions built using proven 'open' technologies that enable your choice of third-party components to be tightly integrated. They also bring powerful new online and production capabilities that enable you to more effectively compete with, and exploit, the rapidly growing Web advertising channels. The integration of SOA technologies enables Atex to provide its hundreds of customers with Web services-based solutions that bridge converging advertising services, and enable publishers to meet the accelerating need to provide self-service capabilities for their advertisers. You can rely on Atex and its professional staff to provide modular, cost-effective, modern solutions and long-term support from its global network of strategically located local offices. Atex - a rich global history, providing services and future- proof technologies for the modern media organization. Newspapers are being transformed. . . By multi-channel competition By consolidation By technology By Atex 61 3 61 6