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Panpa Bulletin : November December 2006
In a year marking the beginnings of tectonic shifts in the rest of the Australian media landscape, things were no quieter in the in- dustry's monitoring sector. The most impor- tant move was Media Monitors' acquisition of competitor Rehame in May, the culmination of four months' negotiation and many more years' speculation and anticipation. Media Monitors CEO John Croll made it clear the company is serious about gaining an international footing, and has yet to fulfil its ambitions in toto. Following its other big ac- quisition of recent times -- Carma Asia Pacific -- interested parties could expect further an- nouncements in the near future, he said. The strategic importance of the Carma deal lay in the substantial boost it gave Media Monitors in media and reputation analysis and e-survey capacity. It neatly complements the company's partnership with Sponsorship International Services (SiS), which specialises in sponsorship evaluation and research via a worldwide network of offices in the UK, across Europe, the USA, China, Brazil and Australasia. "CARMA International's experience across Asia will also be extremely useful, allow- ing Media Monitors to offer more efficient media management throughout our region, while spearheading our expansion globally," it announced. The company subsequently opened an office in Singapore. At the same time it was announcing the Rehame deal, it was completing a rebrand- ing job on New Zealand firm Media Search. Since Media Monitors acquired it in 2004, that company continued to trade under the Media Search name. As of May this year, it assumed the full Media Monitors name and regalia. The deals take Media Monitors' client base to over 4000, with more than 500 city and regional staff across Australasia. The Rehame deal generated murmurs of discontent about a near monopoly on a sector once serviced by ten or more state- based companies, most of which have been acquired by Media Monitors or Rehame over the last decade and a half. Croll -- who con- tinues to preside over the merged company as Rehame chief Peter Maher moves on to the next phase of his life -- has reassured all concerned that there's no such monopoly in the offing. "RSS Technology, AAP and MRG are all excellent competitors," he told B&T at the time of the announcement. "Then there are still the global players Factiva and Lexis Nexis." Media Monitors makes local and global ambitions clear Media Monitors CEO John Croll November--December 2006 PANPA BULLETIN | 17 CONTENT Baldwin announces Oxy- Dry buyout, Falk sales agreement US offset printing giant Baldwin has announced a buyout of trans-Atlan- tic rival Oxy-Dry and a cooperative agreement with Falk GmbH to market Falk's graphic arts technologies worldwide. Baldwin chief Gerald A Nathe and Oxy-Dry chief Ed McLouglin said shortly after the October announcement that the acquisition would leverage some clear synergies to the benefit of both companies and their global customer bases. "It's an important step in the continuing process of building our presence in our core mar- ket segment of accessories and controls," said Nathe. Baldwin COO Karl Puehringer said it will help both companies serve their com- bined customer base with a broader range of products. "It represents a great oppor- tunity to combine Oxy-Dry's technology with ours and to utilise our Asian presence to expand the distribution of Oxy-Dry products. Oxy-Dry's brush technology further strengthens our position as a full solution provider for cleaning applications in the offset printing market, particularly in the newspaper and commercial web marketplace." Falk deal The Falk deal, announced in November, gives Baldwin exclusive sales rights to the German company's graphics technolo- gies outside Europe. It covers Falk's offset dampening solution equipment and dampening solution filtration systems. The deal amounts to a strategic win- win for both sides. It helps strengthen Baldwin's global market position in the supply of sheet-fed offset, commercial web offset and newspaper printing technolo- gies while giving Falk instant access to the US giant's extensive worldwide customer base. Baldwin announced the deal with the launch of the low-maintenance Long-life filtration Cleaning Management system (LCM) at the recent Ifra Expo and Graph Expo exhibitions, held in Amsterdam in October. LCM fills the gap between Baldwin's own systems Performance Filtration and Long-life filtration Cleaning and Disposal Management (LCDM) prod- ucts. Baldwin says they neatly comple- ment its own fountain solution mixing and cooling units for sheet-fed offset, newspa- per, and heatset web offset presses. The US company will automatically include any future upgrades to Falk filtration systems into its own product portfolio. Germany's largest publishers of ad journals, a lithely named joint venture between the Westdeutscher Verlags- und Werbegesellschaft mbH & Co KG and the Ostruhr-Anzeigenblattgesellschaft mbH & Co KG -- WVW/ORA in short -- have auto- mated their entire production platform with the installation in October of MAN Roland's printnet workflow management system. The technology modularises and networks print sites and sales, prepress, press and postpress departments across the business, which produces 68 pubs with a 4.7m strong circulation. According to MAN Roland, it also happily integrates with production systems from third-party suppliers. WVR/ORA's system comprises modules for planning (PlanPag), ad pagination (AdPag), ad production (AdMan), page assembly (ProPag) and output management (printnet OM). It's also set up to collect comprehensive production stats for evaluation and business intelligence. A spokesman says it has allowed the company to standardise its systems across 39 ad offices, 15 internal and external typeset- ting offices and five print sites, and automate the production process with no sacrifice of service at local level. For more info: www.man-roland.de German ad journal publisher rolls out cover-all production work ow system